New York Times: To Go Viral on TikTok, Do This

New York Times: To Go Viral on TikTok, Do This. “If this story were a TikTok video, the writer would be applying lip gloss right about … now. Unscrewing the cap on a tube of mauve goo and giving it a generous swipe across puckered lips. Mwah! The application of lip gloss in the first few seconds of an online video is a subtle trick that creators and influencers use to grab attention — ideally without viewers’ even realizing why they were moved to stop scrolling.”