Want to be more persuasive online? Use the present tense: U of T study (University of Toronto)

University of Toronto: Want to be more persuasive online? Use the present tense: U of T study. “Online reviews, on average, tend to use a lot of present tense verbs. Researchers found with every increase in present tense, helpfulness ratings rose considerably, and with every increase in past or future tense, they dropped. The trend persisted when the researchers looked only at reviews with more than zero upvotes, and across reviews collected before Amazon removed its downvote feature in 2019.”