Search Engine Journal: Google To Curb Microtargeting In Consumer Finance Ads
Search Engine Journal: Google To Curb Microtargeting In Consumer Finance Ads. “Google will update its personalized ads policy in February 2024 to prevent advertisers from targeting audiences for credit and banking ads based on sensitive factors like gender, age, parental status, marital status, or zip code. Google’s current policy prohibiting ‘Credit in personalized ads’ will be renamed ‘Consumer finance in personalized ads’ under the changes.”