Engadget: Inside the ‘arms race’ between YouTube and ad blockers
Engadget: Inside the ‘arms race’ between YouTube and ad blockers. “For many users, the battle between YouTube and ad blockers has largely been invisible, or at least ignorable, until now. The new wall dramatically changes this dynamic, forcing users to adapt their behavior if they want to access YouTube videos at all. Still, the ad blocking companies suggest it’s more of a policy change than a technical breakthrough — a sign of a new willingness on YouTube’s part to risk alienating its users.”