Marketing Land: Twitter is testing a subscription-style ad program that costs $99 a month. “Twitter is testing a subscription-style ad program that would have businesses pay $99 a month for their accounts and some of their tweets to be automatically promoted on the social network. A Twitter spokesperson confirmed the test on Friday, which was earlier spotted by Twitter user @davidiwanow.” How about paid access to the API, Twitter??!!
New to me, from KCET: Bright Colors, Big City: One Man’s Massive Collection of Postwar California Print Media. “Inside a cheerful Koreatown home, the promise of post-war Los Angeles is spread across the kitchen table. It is but a fraction of the collection of J.J. Englender, curator of the vivid online archive ADSAUSAGE. There are local magazines, ad inserts, teen ‘zines, and trade brochures, all brightly colored and striking, advertising the growth and vibrancy of 1950s-‘80s California. They are the tangible embodiment of the dreams of Englender, a friendly, optimistic man, whose childhood love of 20th-century kitsch and Hollywood has grown into an archive of thousands of pieces.”
Business Insider: Google’s been running a secret test to detect bogus ads — and its findings should make the industry nervous. “To get a sense of the scope of this problem, Google has been quietly conducting tests with a handful of major media properties, including NBCU, CBS, and The New York Times, people familiar with the matter told Business Insider. During these tests, Google and the partners shut off all of their programmatic ad inventory for brief periods, say, 10 to 15 minutes, and then scour the ad exchanges to see what’s listed. Google and its partners found thousands if not millions of video and display ad spots still available on multiple ad exchanges, despite no ads actually being for sale at that time, the people said, asking not to be identified because the results haven’t been publicly released.”
Digiday: Facebook always wins: Data shows publishers are buying far more Facebook traffic. “Publishers may have bones to pick with Facebook over declining organic reach and monetization issues. But that hasn’t stopped them from buying a lot more traffic from the platform lately. According to analysis of over 1 million dark posts, or paid posts targeted at a specific audience segment on a platform, shared by more than 400 publishers, the average number of paid monthly impressions from Facebook over the past 18 months has more than doubled, according to Keywee data.”
Advertising Age: Sound and Maybe Fury: Facebook Turns Up Volume on Video Ads, Spins It as Good News. “Facebook is making (sound) waves with autoplay videos that start running with the volume already turned up. Some users have begun seeing messages describing the shift — away from autoplay video that at least started on mute — as convenient.” “convenient”? You misspelled “annoying”.
TechCrunch: Google bans its ads on sites that use those annoying ‘pop-unders’. “Google today clarified a change to its ad policies, which have now been updated to include a ban on Google advertisements on any websites that utilize ‘pop-under’ advertisements. These obnoxious, irritating and often spammy advertisements are those that load ‘under’ your current window – meaning you don’t see them until you minimize your browser.” Good.
CNET: Coming soon to Facebook Messenger: More ads. “Your Facebook Messenger home screen may no longer be just an inbox for messaging friends. Facebook’s dedicated messaging app will be extending its beta test of ad placement on users’ home screens globally, building on successful tests in Australia and Thailand, according to the company’s blog post.”