TechCrunch: Twitter introduces pre-roll ads to Periscope videos

TechCrunch: Twitter introduces pre-roll ads to Periscope videos. “Twitter is announcing a new ad unit — pre-roll ads on Periscope videos. In a blog post, Periscope Group Project Manager Mike Folgner says the ads will appear in a way that’s ‘organic to how people already consume that content on the platform.’ Basically, publishers will have the option to run a short video ad that plays before you watch their Periscope videos (both live broadcasts and replays) on Twitter.”

WIRED: Social Media Influencers Finally Come to … Medicine

WIRED: Social Media Influencers Finally Come to … Medicine. “Just as Snapchat and Instagram and YouTube have influencers, so too does medicine. Chronic diseases occupy an online world of memes, hashtags (#hospitalglam), and people who provide information and insights to communities that too often feel they have no voice. A growing number of companies are hiring these patient influencers to reach, and understand, these folks. And, of course, sell them stuff.”

Beyond Search: Google Ads Misfire on Xenky.com

There have been lots and lots and lots of stories about Google’s advertising placement from the perspective of advertisers, but Stephen E. Arnold has a view from the publishing side of things. “I have a site which I use to provide information to those who attend my law enforcement, intelligence, and security lectures and webinars. The site also has information about my books written specifically for law enforcement and intelligence professionals. I don’t recall when we included Google ads on the site, but it has not been an issue until today, March 26, 2017. “

Advertising Age: Meet the Man Behind YouTube’s Sudden Ad Crisis. He Has a Patented Fix

Advertising Age: Meet the Man Behind YouTube’s Sudden Ad Crisis. He Has a Patented Fix. “Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube or other Google properties? Thank — or blame — Eric Feinberg, a longtime marketing-services executive who in recent months has made it his mission to find ad-supported content linked to terror and hate groups, then push links and screen shots proving it happened to journalists in the U.K. and U.S.”

Mashable: Snapchat desperately wants businesses to pay for geofilters

Mashable: Snapchat desperately wants businesses to pay for geofilters. “Snapchat needs to make more money, sure. But even more than that, the now-public company needs to attract more advertisers — even to its lower cost ad options — in hopes of turning them into big spenders and cementing the app as a must-buy digital ad platform. To do so, Snapchat is turning to one of its oldest tools: Geofilters.”

TechCrunch: Facebook introduces a new ad format — product-focused ‘collection’

TechCrunch: Facebook introduces a new ad format — product-focused ‘collection’. “Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, a collection is created specifically for mobile, and seems designed to win users over in the Facebook app — before directing them to the advertiser’s mobile website.”