AdAge: A History Of Brands Hacking Wikipedia. “Since Wikipedia launched in 2001, multiple brands and agencies have manipulated the site’s open format, which allows anyone to edit articles, for their own marketing gain. Among brands previously called out are Burger King, SeaWorld and NBC News.” I had no idea this was such a thing.
Medium: A Gratuitous Rundown of More Than Three Decades of Gratuitously Cartographic Advertisements in Fortune Magazine. “Fortune magazine is known for its rich legacy of informative and often avant-garde explanatory graphics. From the get-go in the early 1930s, the magazine featured lush illustrated maps. Throughout the 1940s, cartographers like Richard Edes Harrison filled Fortune’s pages with beautiful maps on topics both grave and playful. This tradition continued through the 1950s and beyond.” It’s not a database or even a slide show — it’s just a long, long, LONG set of advertisements from Fortune. I found the mention at The Map Room and didn’t know where to put it. If you’re at all interested in print magazine ads you’ll like this. (Just know you’ll be scrolling for days.)
Los Angeles Times: Procter & Gamble puts digital ad platforms like Facebook and Google on notice. “In a speech at an industry conference Thursday, P&G’s chief brand officer, Marc Pritchard, blasted the digital media industry for lack of transparency, fraud, privacy breaches and a proliferation of violent and harmful content placed next to ads. He said his company, which spends billions of dollars every year marketing products from paper towels to shampoo, would move its money to services that can guarantee effectiveness, are completely free of offensive content and are more willing to share consumer data with advertisers.” I was right there with him until that last bit.
KUNR: What’s Happening To Northern Nevada’s Neon? . “Will Durham, Executive Director of The Nevada Neon Project, has some 100 signs from Elko to Vegas, Wells to Reno. He watches properties doomed for destruction, and then works with sign companies to safely remove the signs and nabs them before they’re lost. His nonprofit is planning a modern neon museum in Reno, which would bring the signs back to their full brilliance and show them off.” There’s also information in here about a project to preserve the typography of Reno, Nevada.
Mashable: Google Assistant may promote advertisers without telling you about it. “Google’s voice-recognition virtual assistant, Google Assistant, can do a lot now. It can be your personal interpreter, it can find you the best route home, and it can even donate to your favorite charity. One thing Google Assistant won’t do, however, is disclose when its potentially recommending you a company advertising with Google.” The headline makes it seem cut and dried, but the actual article paints a more ambiguous picture. Still, with all the crackdowns on influencer marketing I can’t see how this goes unremarked
Techdirt: What If Google And Facebook Admitted That All This Ad Targeting Really Doesn’t Work That Well?. “Advertisers have been completely sucked into the belief that if you want to get results for your ads, you simply have to throw money at those two giants, and they’ll mix some magic pixie dust with all the data they’ve collected, and voila: perfectly targeted advertising. Everyone get so focused on magic words like ‘big data’ and ‘artificial intelligence’ and ‘machine learning’ that they rarely ask the larger question: does any of it actually matter?”
TechCrunch: Facebook launches searchable transparency library of all active ads. “Now you can search Facebook for how much Trump has spent on ads in the past year, which Pages’ ads reference immigration or what a Page’s previous names were. It’s all part of Facebook’s new Ad Library launching today that makes good on its promise to increase transparency after the social network’s ads were used to try to influence the 2016 U.S. presidential elections.”