Ubergizmo: Honda To Use Targeted Facebook Videos To Encourage Repairs

Ubergizmo: Honda To Use Targeted Facebook Videos To Encourage Repairs. “As you might have heard, a couple of years ago there was an issue with the Takata airbags installed in certain brands of cars, such as Toyota, Honda, and Nissan, in which they were forced to recall vehicles that have been outfitted with the airbags. Now clearly with such a dangerous defect, customers should send their vehicles in to get it looked at right away, right? Perhaps some customers have been too busy, or maybe some believe that it will never happen to them, but regardless what the reason is, there’s a good chance that there are still quite a few vehicles out there that have yet to be recalled/fixed, but Honda has a solution: the company has recently announced that they plan to use Facebook’s targeted videos to try and seek out Honda owners to encourage them to take their vehicles in for a repair.”

EurekAlert: Can social media users prevent use of online information to characterize and target them?

Eurekalert: Can social media users prevent use of online information to characterize and target them?. “A new study examines how organizations use information people disclose on social network sites (SNS) to predict their personal characteristics and whether SNS users can successfully block certain information (and how much) to better protect their privacy. A novel analytical tool called a ‘cloaking device’ to prevent the use of specific information and how effective it may be are discussed in an article in Big Data, a peer-reviewed journal from Mary Ann Liebert, Inc., publishers. The article is available free on the Big Data website.”

Peoria Public Radio: Federal Agency Drafts New Rules For Transparency In Political Social Media Ads

Peoria Public Radio: Federal Agency Drafts New Rules For Transparency In Political Social Media Ads. “The Federal Election Commission is moving to improve disclosure of the money behind Internet and digital ads, as the shadow of Russian-funded social media ads in last year’s presidential race hangs over the agency. ‘We can’t, obviously, take over the role of the Justice Department or of Congress,’ Democratic Commissioner Ellen Weintraub told other commissioners Thursday, ‘but I do think that we could do this little piece.'”

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts

The Telegraph: How just one Facebook ‘like’ can be used to influence behaviour with targeted adverts. “Researchers used ‘mass psychological persuasion’ in an online ad campaign that saw sales rise by more than 50 percent. In an experiment that targeted 3.5 million people, the academics used just a single Facebook ‘like’ for each user to glean a psychological trait – whether they were introverted or extroverted. This characteristic was then used to tailor an ad for each consumer in an effort to influence them.”

Reuters: Google supports U.S. efforts to disclose buyers of online political ads

Reuters: Google supports U.S. efforts to disclose buyers of online political ads. “Alphabet Inc’s Google unit told U.S. election regulators in a letter seen by Reuters on Thursday that it ‘strongly supports’ tightening rules on online political advertising as part of efforts to curtail ‘foreign abuse and influence’ in elections.”

The Next Web: Google plans to update Chrome with better ad-fighting features

The Next Web: Google plans to update Chrome with better ad-fighting features. “Google is rolling out new security features for Chrome which will make it harder for third-party ads to subvert pop-up blockers or disguise links within a site. On its Chromium blog, Google admits to getting lots of user feedback saying that sites will randomly redirect to other pages — one in five feedback reports relate to seeing unwanted content. Some pages do it automatically, while others have transparent overlays or deceptive buttons.”

New York Times: How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups

New York Times: How Facebook’s Oracular Algorithm Determines the Fates of Start-Ups. “In 2017, everyone seems to be wondering: Is Facebook taking over the world? Most of us now realize that the social network has become far more than a repository for selfies and political rants of its more than two billion users. To ad sellers, Facebook is now a gluttonous monster, which, along with Google, is gobbling up the digital advertising business in the United States; according to Pivotal Research Group, the two companies controlled 70 percent of the market and most of the growth in 2016. From the perspective of American intelligence agencies, Facebook is practically a weapon, used by a company linked to the Kremlin to foment extremism and influence the 2016 presidential election with at least $100,000 worth of targeted ads.”