Variety: Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus

Variety: Facebook, Google Could Lose Over $44 Billion in Ad Revenue in 2020 Because of Coronavirus. “Ad spending is falling off a cliff amid the COVID-19 pandemic — and Facebook and Google, the two heavyweights in digital advertising, are expected to bear the brunt of the downturn in terms of sheer dollars lost. The two internet giants together could see more than $44 billion in worldwide ad revenue evaporate in 2020, Cowen & Co. analysts estimate. That said, both Google and Facebook will continue to be massively profitable even with double-digit revenue drops.”

AdWeek: Imagery of Human Contact Is Down 30% in Social Media Ads

AdWeek: Imagery of Human Contact Is Down 30% in Social Media Ads. “Quarantine culture is already causing drastic shifts in the imagery and copy that brands use to advertise on social media. That’s according to data from marketing tech firm Pattern89, which used machine learning to track a 30% dip in social media ads featuring images or video of everyday human contact—hugging, kissing and holding hands—since March 12 amid the coronavirus pandemic hitting the United States.”

Pointe: This New Instagram Account Calls Out Bad Imitations of Ballet in Advertising

Pointe: This New Instagram Account Calls Out Bad Imitations of Ballet in Advertising. “Let’s start with an undisputed fact: Ballet dancers work hard. Very hard. And yet they’re often underpaid, overworked and misunderstood by a society that idolizes tutus, toe shoes and a dancer’s physique, without understanding what’s behind it. So it’s no surprise that bunheads are left feeling frustrated when clothing companies and fashion magazines choose to hire models, rather than dancers, to show off their ballet-inspired wares.”

Wired: A Brief History of Instagram’s Trouble With ‘Weight-Loss Tea’

Wired: A Brief History of Instagram’s Trouble With ‘Weight-Loss Tea’. “Do you want a lithe, toned body that absolutely does not take multiple photo-editing apps to achieve? Do you want to be a person whose hair and makeup look red-carpet-ready immediately after leaving the gym? Do you want to eat only photogenic smoothie bowls and be utterly unfazed by the fact that they are cold yogurt soup? Try this tea! The 30-Day Detox Starter Pack is now only $85—just use my promo code below. Oh, by the way: #ad.”

Neowin: Google will start block intrusive video ads in Chrome

Neowin: Google will start block intrusive video ads in Chrome. “In response to the new standard set by the Coalition for Better Ads, Google announced that it will begin blocking ads on websites that repeatedly violate these guidelines starting on August 5. It’s likely that other browsers will follow suit, and since this announcement was made on the Chromium blog, other browsers based on the Chromium project shouldn’t have to do much to implement the feature.”

Digiday: With an influencer advisory board, Clorox is changing up its YouTube advertising strategy

Digiday: With an influencer advisory board, Clorox is changing up its YouTube advertising strategy. “The Clorox Company is building an influencer advisory council. The company is aiming to use the council, which will be comprised of hundreds of influencers, to help it better understand the type of content that will resonate with such individuals and their audiences. The consumer goods company also wants to fashion a more collaborative content-creation arrangement between these influencers and its organization.”

CNET: Facebook abandons plan to sell ads in WhatsApp, report says

CNET: Facebook abandons plan to sell ads in WhatsApp, report says. “Facebook has reportedly abandoned its plan to sell ads in messaging platform WhatsApp, according to a Thursday report by The Wall Street Journal. The company’s decision to bring ads to the app is reportedly what led to the departure of WhatsApp’s creators around two years ago.”