Neowin: Facebook to bolster Indian political ads transparency

Neowin: Facebook to bolster Indian political ads transparency. “Facebook has announced that it is taking steps to bring transparency to political ads running in India. The move follows similar rollouts to the U.S., Brazil, and the UK. The move is in anticipation of India’s general election next year and Facebook doesn’t want its platform to be misused by malicious entities to spread false information during the process.”

Washington Post: Facebook discussed using people’s data as a bargaining chip, emails and court filings suggest

Washington Post: Facebook discussed using people’s data as a bargaining chip, emails and court filings suggest . “Facebook executives in recent years appeared to discuss giving access to their valuable user data to some companies that bought advertising when it was struggling to launch its mobile-ad business, according to internal emails quoted in newly unredacted court filings. In an ongoing federal court case against Facebook, the plaintiffs claim that the social media giant doled out people’s data secretly and selectively in exchange for advertising purchases or other concessions, even as others were cut off, ruining their businesses. The case was brought by one such company, Six4Three, which claims its business was destroyed in 2015 by Facebook’s actions.”

Journal of Strategic Security: Engaging English Speaking Facebook Users in an Anti-ISIS Awareness Campaign

Journal Of Strategic Security: Engaging English Speaking Facebook Users in an Anti-ISIS Awareness Campaign. “This article reports on The International Center for Study of Violent Extremism (ICSVE’s) small-scale Facebook ad awareness campaigns ran between December 7, 2017 and December 31, 2017 in the United States, UK, Canada, and Australia. Two ICSVE-produced videos were used, namely The Promises of ad-Dawlah to Women, featuring the testimony of a Belgian female ISIS defector, and Today is the Female Slave Market in ad-Dawlah, featuring a Syrian male ISIS defector who witnessed the sexual enslavement of women by ISIS. The purpose of the campaign was to reach as many English-speaking individuals in U.S., UK, Canada, and Australia to drive engagement with the ICSVE-produced videos as well raise awareness about the dangers of joining or considering joining a violent extremist group like ISIS. “

BuzzFeed News: Eight People Are Facing Charges As A Result Of The FBI’s Biggest-Ever Ad Fraud Investigation

BuzzFeed News: Eight People Are Facing Charges As A Result Of The FBI’s Biggest-Ever Ad Fraud Investigation. “In August 2017, the FBI organized a secret meeting of digital advertising and cybersecurity experts in a secure room in a Manhattan federal building. The roughly 30 people in attendance met to create a coordinated response to a massive ad fraud scheme that posed a risk to the global digital advertising industry and sparked a criminal investigation.”

Search Engine Journal: Google to Serve Ads Across Disney Properties Through New Partnership

Search Engine Journal: Google to Serve Ads Across Disney Properties Through New Partnership. “Google has formed a new global strategic partnership with The Walt Disney Company, which will allow Google to serve ads across Disney properties. Disney will bring its entire global video and display business onto the Google Ad Manager.”

New York Times: The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo)

New York Times: The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo). “By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.”

Boing Boing: Researchers claim to have permanently neutralized ad-blocking’s most promising weapons

Boing Boing: Researchers claim to have permanently neutralized ad-blocking’s most promising weapons. “Last year, Princeton researchers revealed a powerful new ad-blocking technique: perceptual ad-blocking uses a machine-learning model trained on images of pages with the ads identified to make predictions about which page elements are ads to block and which parts are not. However, a new paper from a group of Stanford and CISPA Helmholtz Center researchers reveals a powerful machine learning countermeasure that, they say, will permanently tilt the advantage toward advertisers and away from ad-blockers.”