Slate: We Need to Fix Online Advertising. All of It.

Slate: We Need to Fix Online Advertising. All of It.. “There is so much more “political” advertising than just what comes from official campaigns or speaks explicitly about legislative issues. Nearly anyone can afford to advertise, from deep-pocketed political action groups to grassroots activists to individuals. These ads need not name a candidate or party or legislative issue to have political impact. Anyone willing to pay to say ‘Black lives matter? Don’t all lives matter!?’ is engaged in political advertising. For just a few dollars, they can enjoy the immense reach of social media and their precision tools for microtargeting users by demographics, location, preferences, or political persuasion. Political advertising, not just on social media but across the internet, has become a searing problem for American democracy.”

Consumer Reports: Digital Billboards Are Tracking You. And They Really, Really Want You to See Their Ads.

Consumer Reports: Digital Billboards Are Tracking You. And They Really, Really Want You to See Their Ads.. “On a bright Friday morning, Frank O’Brien is giving me a tour through Times Square in New York City. Thousands of strangers are milling around us on the sidewalk, and in the crowd, it’s easy to feel anonymous. But according to O’Brien, many of the billboards and screens towering over our heads in every direction know a lot about who we are.”

CNN: Democrats blast Google’s new rules for political ads

CNN: Democrats blast Google’s new rules for political ads. “Three major Democratic committees blasted Google on Friday for an ad policy that will allow politicians to run false ads across its platforms, including YouTube, in the run-up to the 2020 election. The Democrats also took aim at Twitter, without actually naming it, for banning all ads from politicians.”

US News and World Report: PDC Discusses Searchable Digital Archive of Campaign Ads

US News And World Report: PDC Discusses Searchable Digital Archive of Campaign Ads. “Campaign finance officials are discussing the idea of building a searchable digital archive that collects campaign ads and information related to them. The Seattle Times reports the idea was discussed at a Wednesday meeting of the Senate State Government, Tribal Relations and Elections Committee. Officials with the state Public Disclosure Commission say a digital archive could shine sunlight on political ads bought through social-media companies like Google and Facebook.”

Engadget: How GOP-linked PR firms use Google’s ad platform to harvest email addresses

Engadget: How GOP-linked PR firms use Google’s ad platform to harvest email addresses. “What’s the seventh largest purchaser of US political ads on Google right now? After the Republican Senate and Congressional Leadership Funds and the Trump campaign, comes a group called DedicatedEmails.com –- a limited-liability company specializing in digital marketing for clients looking to attract new customers via ‘opt-in email lists'”

How to Analyze Your Facebook Ad Performance: 9 Ways (Social Media Examiner)

Social Media Examiner: How to Analyze Your Facebook Ad Performance: 9 Ways. “Are your Facebook ads working for you? Wondering which metrics you should be tracking? In this article, you’ll discover nine ways to analyze and assess the performance of your Instagram and Facebook ad campaigns.”

The Daily Beast: Google and Twitter Approved Our BS Anti-Vaxx Ads

The Daily Beast: Google and Twitter Approved Our BS Anti-Vaxx Ads. “Social media companies have pledged to crack down on anti-vaccination messages that have been blamed for this year’s historic measles outbreaks. But a test by The Daily Beast reveals just how easy it is to place an ad filled with blatant medical misinformation on some of the world’s biggest online platforms.”