Wired: Why Facebook Will Struggle To Regulate Political Ads

Wired: Why Facebook Will Struggle To Regulate Political Ads. “IN 2011, FACEBOOK asked the Federal Election Commission to exempt it from rules requiring political advertisers to disclose who’s paying for an ad. Political ads on TV and radio must include such disclosures. But Facebook argued that its ads should be regulated as ‘small items,’ similar to bumper stickers, which don’t require disclosures. The FEC ended up deadlocked on the issue, and the question of how to handle digital ads has languished for six years. Now, it’s blowing up again—and damaging Facebook in the process.”

Ars Technica: Facebook revamps political-ad rules after discovering Russian ad buys

Ars Technica: Facebook revamps political-ad rules after discovering Russian ad buys. “Two weeks ago, Facebook admitted that a ‘shadowy Russian company’ spent $100,000 on political ads targeting US Facebook users during the 2016 election campaign. At the time, Facebook turned in information about these ad buys to special counsel Robert Mueller, who is investigating Russian interference in the election. Today, Facebook announced that it would also be turning the information over to Congressional investigators. And Mark Zuckerberg announced that Facebook would be stepping up its efforts to prevent foreign election interference in the future.”

TechCrunch: Senate Intelligence Committee wants Facebook to appear in a public Russia hearing

TechCrunch: Senate Intelligence Committee wants Facebook to appear in a public Russia hearing . “According to its chairman, the Senate Select Committee on Intelligence intends to call Facebook to a public hearing on Russia’s interference in the 2016 U.S. presidential election. North Carolina Senator Richard Burr made remarks to reporters on Tuesday confirming the committee’s interest in speaking with Facebook, the Hill reports. ‘We’re in agreement on a Facebook public hearing,’ Burr said. ‘It’s just a question of when and potentially the scope.'”

Wired: To Fix Its Toxic Ad Problem, Facebook Must Break Itself

Wired: To Fix Its Toxic Ad Problem, Facebook Must Break Itself . “Two incidents in recent weeks have highlighted how Facebook’s advertising network—the cornerstone of its half-trillion-dollar valuation—is as susceptible to manipulation and bigotry as its news feed. Facebook addresses each problem as it arises, in isolation. But maybe it’s time for Facebook to acknowledge that it can’t solve these problems alone and to ask for help—before governments offer their own ‘help.'”

Der Spiegel: AfD Accuses Google of Sabotaging Campaign

Der Spiegel: AfD Accuses Google of Sabotaging Campaign. “DER SPIEGEL has learned that Google has refused for more than a week to place certain ads for a controversial anti-Merkel website created by the Alternative for Germany. The right-wing populist party says it will respond by spending its budget for the project on Facebook instead.”

Northeastern: When It Comes To Social Media, Consumers Trust Each Other, Not Big Brands

Northeastern: When It Comes To Social Media, Consumers Trust Each Other, Not Big Brands. “In a paper published online in the Journal of Marketing, Northeastern marketing professor Koen Pauwels and his research colleagues describe the impact of social media on stock market performance via three consumer mindset metrics: brand awareness, purchase intent, and consumer satisfaction. What they found is that all social media posts are not created equal.”

Daily Beast: Twitter Says It Fixed ‘Bug’ That Let Marketers Target People Who Use the N-Word

Daily Beast: Twitter Says It Fixed ‘Bug’ That Let Marketers Target People Who Use the N-Word. “Twitter said it fixed its advertising platform that allowed prospective marketers to target millions of users interested in derogatory words such as ‘n**ger’ and ‘wetback.’ The Daily Beast reported Friday that Twitter Ads returned 26.3 million users who may respond to the term ‘wetback,’ 18.6 million to ‘Nazi,’ and 14.5 million to ‘n**ger.'”