MedicineNet: Who Are the New ‘Patient Influencers’ on Social Media?

MedicineNet: Who Are the New ‘Patient Influencers’ on Social Media?. “Patient influencers like [Gem] Hubbard fill social media these days, and a new report says pharmaceutical companies and medical device manufacturers view them as an increasingly popular direct-to-consumer marketing tool. These patient influencers share their stories in online health forums and on social media, using their personal experiences to help inform and educate others.”