Ryanair: How a budget airline took off on TikTok (BBC)
BBC: Ryanair: How a budget airline took off on TikTok. “If the best things in life are free, you won’t find many of them on a Ryanair flight – and its social media accounts aren’t shy to say so. On TikTok, Insta and X, the company’s become known for ripping into its passengers and its own reputation. Being rude and obnoxious to your customers might not seem like the best approach, but the brand’s viral burns have earned it 2.1 million followers on TikTok – half a million more than EasyJet, Jet2, Tui, British Airways, Virgin Atlantic and Etihad combined.”