TechCrunch: Amazon agrees to drop Prime cancellation ‘dark patterns’ in Europe
TechCrunch: Amazon agrees to drop Prime cancellation ‘dark patterns’ in Europe. “Amazon has agreed to simplify the process required for cancelling its Prime membership subscription service across its sites in the European Union, both on desktop and mobile interfaces, following a series of complaints from regional consumer protection groups. The coordinated complaints about Amazon’s confusing and convoluted cancellation process for Prime were announced back in April 2021 — so it’s taken just over a year for the e-commerce giant to agree to change its ways.”