Rensselaer: Consumers Are Likely To Be Susceptible to Slick Graphic Design of Trading Platforms

Rensselaer: Consumers Are Likely To Be Susceptible to Slick Graphic Design of Trading Platforms. “Research conducted by Gaurav Jain, a behavioral economist and assistant professor at Rensselaer, and John Chen, an undergraduate student studying biology in Rensselaer’s accelerated B.S./M.D. program, explored how certain graphic designs on decentralized finance (defi) apps can target an investor’s inexperience to elicit decisions that are quick and uninformed, using an investor’s intuition rather than information.”