Arizona State University: Social media text mining can predict a company’s ‘brand personality’

Arizona State University: Social media text mining can predict a company’s ‘brand personality’. “‘Brand personality scales’ have been around for many years, using consumers’ feedback to attribute human characteristics to companies. These scales, which find that Cracker Barrel is ‘wholesome’ and Sephora is ‘contemporary,’ have proven to be reliable marketing tools. Now, a team including an Arizona State University professor and IBM researchers have harnessed machine learning to accurately predict brand personality ratings by analyzing hundreds of thousands of social media posts.”

Arizona State University: New grants advance focus on truth in public life

Arizona State University: New grants advance focus on truth in public life. “Americans today are being assailed by the rise of ‘fake news’ and a growing combativeness around democratic principles, including freedom of the press and religion, that have long been considered settled. From basic facts to fundamental democratic values, a lot seems up for grabs. To understand and challenge these trends, faculty affiliated with Arizona State University’s Center for the Study of Religion and Conflict have received two grants for projects that will put ASU at the forefront of new conversations about truth in the public sphere — how we know it, recognize it and identify it.”

Arizona State University: Research project aims to build geospatial artificial intelligence for landform detection

Arizona State University: Research project aims to build geospatial artificial intelligence for landform detection. “Earth is enormous, and while humans have done a decent job of being able to map out the boundaries of countries and states, the roads in our cities and the location of geological sightseeing destinations, there remains a lot of the world that isn’t precisely figured out. But a new project from Wenwen Li, associate professor in the School of Geographical Sciences and Urban Planning, aims to learn more about our world and its varying terrain by applying artificial intelligence.”

ScienceBlog: Clickbait Secrets Exposed! Humans And AI Team Up To Improve Clickbait Detection

ScienceBlog: Clickbait Secrets Exposed! Humans And AI Team Up To Improve Clickbait Detection. “Humans and machines worked together to help train an artificial intelligence — AI — model that outperformed other clickbait detectors, according to researchers at Penn State and Arizona State University. In addition, the new AI-based solution was also able to tell the difference between clickbait headlines that were generated by machines — or bots — and ones written by people, they said.”

Arizona State University: Scientists map food supply chains for every US city

Arizona State University: Scientists map food supply chains for every US city. “No matter where you are in the United States, the food on your plate probably started its life in Fresno, California. Vegetables follow a complex supply chain that moves bumper crops of delectable lettuce, tomatoes, fruits and nuts from where they’re grown to where they’re used. How do we know? New data from the FEWSION Project, led by Arizona State University and Northern Arizona University scientists, can now illustrate how every corner of America is connected.”

Arizona State University: Go ahead, try this at home

Arizona State University: Go ahead, try this at home. “From phone apps that measure light pollution to crowdsourced maps that track parasites, the process of collecting scientific data has never been so accessible or so scalable. ‘Scientists are looking for information, and people like to contribute. Citizen science is making that happen on a major scale,’ said ASU Librarian Dan Stanton, who specializes in citizen science and is coordinating Arizona State University’s participation in the fifth annual Citizen Science Day, a global event scheduled for Saturday, April 13.”

Arizona State University: Can social media breaks make you more productive?

Arizona State University: Can social media breaks make you more productive?. “This coming football season, the Arizona Cardinals will take social media breaks every 20 minutes during meetings. While Head Coach Kliff Kingsbury’s decision might seem counterproductive — at least according to the reaction of sports commentators — scientists who study attention laud it as a step in the right direction.”