Move over, Instagram influencers: The magic of TikTok is authenticity (CNET)

CNET: Move over, Instagram influencers: The magic of TikTok is authenticity. “With people spending more time at home during the coronavirus pandemic, there’s been a noticeable shift in the kinds of content posted online. These days, you won’t see many photos of sunny Hawaiian vacations or over-the-top parties. Instead, platforms like TikTok have flooded social media feeds with pajama-clad, makeup-free creators trying to stay entertained by posting everything from simple skits to rants to candid moments.”

McGill Tribune: Finsta culture creates space for more personable social media

McGill Tribune: Finsta culture creates space for more personable social media. “Despite the variations and differing styles of the accounts, finsta users tend to agree that secret accounts are beneficial for dealing with social media pressure, and they value having a private space online. Finstas typically create a setting where users allow their personality to take centre stage without worrying about what others might think. Delina Efrem, U0 Science, shares her experience with finstas, detailing the unspoken pressure that surrounds a lot of social media.”