Wall Street Journal: Tumblr Shoots for a Comeback With Users and Advertisers

Wall Street Journal: Tumblr Shoots for a Comeback With Users and Advertisers. “As the commotion surrounding Twitter’s new ownership leads some users to consider moving to smaller social-media sites, Tumblr is pitching its free-to-use microblogging service as a welcome throwback to the early internet: a place where people can be as weird, creative and nerdy as they like by posting and reposting media from photographs to poetry.”

The Verge: How to buy a social network, with Tumblr CEO Matt Mullenweg

The Verge: How to buy a social network, with Tumblr CEO Matt Mullenweg. “I’m talking to Matt Mullenweg, who is the CEO of Automattic, which owns WordPress.com, the blog hosting platform, and Tumblr, the social network, which he purchased from Verizon in 2019. Then, Verge deputy editor Alex Heath and I are going to break down a bunch of what Matt told me and apply it to Twitter to see what we can learn.”

Matt Mullenweg: Open Source Podcasting Client

Matt Mullenweg: Open Source Podcasting Client. “Automattic acquired Pocket Casts last July, and since we’ve been tapping away trying to make the best podcast client for people who love listening to podcasts. And! The team has been working really hard to make those clients totally open source and available to the world, and it’s now happened.”

Android Police: Pocket Casts has a new owner… again

Android Police: Pocket Casts has a new owner… again. “Automattic announced that it is looking forward to creating integrations with its WordPress.com product — it only promoted a new CMS plugin from Spotify-owned podcasting company Anchor in February — and that the app’s co-founders, Russell Ivanovic and Philip Simpson, will be joining the company as well.” If you like podcasts and listening to them on the go, I can’t recommend Pocket Casts enough. Excellent app.

TechCrunch: Verizon is selling Tumblr to WordPress parent, Automattic

TechCrunch: Verizon is selling Tumblr to WordPress parent, Automattic. “Six years after Yahoo purchased Tumblr for north of $1 billion, its parent corporation is selling the once dominant blogging platform. WordPress owner Automattic Inc. has agreed to take the service off of Verizon’s hands. Terms of the deal are undisclosed, but the number is ‘nominal,’ compared to its original asking price, per an article in The Wall Street Journal.” Axios is reporting that it was less than $20 million. From $1 billion purchase by Yahoo to reportedly less than $20 million. And just to make this as fun as possible, I’ll note that the sale price of Tumblr was apparently less than Marissa Mayer’s severance pay of $23 million.

Neowin: Google partners with Automattic to support local news with Newspack

Neowin: Google partners with Automattic to support local news with Newspack. “Google has announced a new initiative to help local news publications be more sustainable for their contributors. The Mountain View giant has partnered with Automattic, the company behind WordPress.com, to launch Newspack, a set of tools to make online content management and presentation easier. Google has invested $1.2 million in its efforts to kickstart the platform, but funding has also come from a few other organizations, adding another million dollars to that amount.”

TechCrunch: WordPress.com parent company acquires Atavist

TechCrunch: WordPress.com parent company acquires Atavist . “Atavist has been working on a content management system for independent bloggers and writers. With an Atavist website, you can easily write and publish stories with a ton of media. You might think that this isn’t particularly groundbreaking as anyone can create a website on WordPress.com or Squarespace and do the same thing. But the company also lets you create a paywall and build a subscription base.”

Mashable: Tech keeps hitting the FCC over net neutrality

Mashable: Tech keeps hitting the FCC over net neutrality. “The internet isn’t letting net neutrality disappear without a fight. Several big tech companies, including Etsy, Expa, Kickstarter, Automattic, Foursquare, and Shutterstock, filed a petition on Monday with the Court of Appeals for the D.C. Circuit against the Federal Communication Commission’s decision to end net neutrality.”