The Verge: Everything You Need To Know About The Invisible E-Mail Tool That Tracks You

The Verge: Everything You Need To Know About The Invisible E-Mail Tool That Tracks You. “You know how every image on the internet is stored on a server, and your computer automatically downloads them as you browse? Years ago, some genius figured out that your computer’s image requests can let those same servers track your activity across the web — and when it comes to email, they can let the sender see when you’ve opened a given message just by sneaking in an image.”

Exploring the Physical Web (Without Buying Beacons)

Uri Shaked: Exploring the Physical Web (Without Buying Beacons) “The Physical Web is still pretty new, but the basic idea is that the Physical Web lets you broadcast any URL to the people around you. Awesome, right? The Physical Web lets you anchor URLs to physical places by way of a BLE beacon, effectively allowing you to ‘park’ a webpage, link to a file, etc., wherever you want.” I knew about beacons because of their expanding use in retail, but this article showed me how accessible the Physical Web is to anybody.

Google Nixes Google Here

Apparently Google had a secret project called Google Here which has been shut down. “Google Here worked by sending a notification to a smartphone user’s lock screen within five seconds of their entering a partner’s location. If the user clicked on the notification, a full screen HTLM5 “app” experience would launch. Google Here would know when to send the notification via Google Maps and beacons placed in the stores of participating partners. Google planned to supply the beacons to partners for the launch, according to the document. The experience could also be found by going to the Google Maps app.” Speaking as someone whose Real Job ™ is in retail, I have been interested in beacons for a long time, mostly for signage enhancements, but I’ve been waiting to see the privacy/security considerations.

Google’s Retail Beacons May Have Some Security Issues

Google’s new retail beacons have some potential security issues. “Being able to push unauthorized updates to beacons in the field means that a physical version of the classic email ‘phishing’ scam is possible. And while we may be used to ignoring scam emails, scam notifications on phones are something new; apps and people who receive the notifications may be more easily taken in.”

Google Launching its Own Beacon Tech

Google has launched a competitor to iBeacon. “If you’re not familiar, beacons are low-energy battery-friendly hardware that use Bluetooth to transmit data. Since Bluetooth connections have a much smaller range public Wi-Fi and work indoors unlike GPS, it allows retailers, developers and companies to precisely pinpoint the user’s location and send relevant information based on where consumers currently are.” iBeacon, if you don’t know, is from Apple. Facebook is getting into beacons as well.