New York Times: Hair Salons Reopen, and Americans Rush Back. “Few professional encounters require prolonged bouts of close contact like appointments at hair or beauty salons. This makes beauty, nail and barbershops potentially high-risk hubs of infection for the coronavirus, which has killed almost half a million people worldwide since the start of this year. And yet, across the United States, customers are clamoring to fix gray roots, shaggy beards and chipped nails in reopened salons after months in lockdown, despite stark changes to how these services can now be offered. How do you cut hair behind someone’s ears when they’re also wearing a mask? Doesn’t matter, people are doing it.”
Washington Post: Masks are changing the way we look at each other, and ourselves. “Melina Basnight looks into the camera and applies two shades of eyeshadow: a periwinkle blue, and a bright, bold ochre. It’s like any other tutorial on her YouTube channel, Makeup Menaree, except that it’s based on a new premise: that all points south of the eyes will be eclipsed by a mask.”
Block Club Chicago: No Walk-ins, No Magazines, No Blowouts: Salons, Barber Shops Prepare To Reopen With New Safety Measures. “Georgia reopened salons April 24 with some social distancing restrictions. Indiana salons reopened last week at reduced capacity. New Hampshire reopened salons last week, too, but with no blow drying allowed. Across the country, similar scenes are playing out: 6 feet of distance between chairs, masks and gloves for staff and clients and jugs of hand sanitizer.”
Allure: The New Makeup Museum Launched a Digital Exhibit for Different Generations to Connect Over Beauty Memories. “Beauty lovers had something very special to look forward to this spring: New York’s new Makeup Museum was scheduled to open on May 1 with its debut exhibit, Pink Jungle: 1950s Makeup in America. Due to the coronavirus pandemic, like so many events, the launch is on hold and visitors will have to wait a little longer to see the exploration of a past era’s cosmetics icons and artifacts. But in the meantime, the museum has launched an interactive online exhibit of sorts that will not only delight viewers but also foster meaningful connections and conversations during this socially isolated time.”
Inside Indiana Business: Madam Walker Collection Digitized, Preserved. “The Indianapolis Historical Society has completed a 12-month-long project to digitize 40,000 historical papers and photographs associated with Indianapolis entrepreneur and philanthropist Madam C.J. Walker. Madam Walker’s beauty products empire made her one of the wealthiest women of the early 1900s.”
Fashionista: Is It Even Possible To Be A Sustainable Influencer?. “A small yet growing contingent of sustainable fashion influencers are questioning if ‘merching’ runs counter to their social and environmental ethos. Some, like [Ellie] Hughes, are shunning brands for their own closets or thrift-store finds. Others, like writer-stylist Aja Barber (@ajabarber), derive their revenue primarily through membership-based platforms like Patreon, where fans can donate to access exclusive content. One influencer, Hannah Neumann (formerly @lifestylejustice), even quit Instagram to establish a fair-trade factory in the Philippines. More may be wrestling with the cognitive dissonance of touting clothing or shoes people don’t necessarily need, even if they don’t talk about it.”
Engadget: Google Lens now lets you virtually dye your hair. “Coloring your hair is a fun way to change your look — but you never quite know how the end result will turn out before you pull the trigger. Until now, that is, as L’Oréal has partnered with Google Lens for a pilot which offers a fast way to try out hair colors virtually.” As long as you’re at a participating Walmart.
PR Newswire: Fragrance Creators Association Launches Groundbreaking Digital Fragrance Resource for the Public (PRESS RELEASE). “The Fragrance Conservatory empowers users to: Search ingredients to understand their use and safety. Learn about the history and science behind making a fragrance. Discover the many positive wellness benefits of fragrance. Follow the fragrance industry’s efforts to promote public health.”
The New Yorker: The Age of Instagram Face. “This past summer, I booked a plane ticket to Los Angeles with the hope of investigating what seems likely to be one of the oddest legacies of our rapidly expiring decade: the gradual emergence, among professionally beautiful women, of a single, cyborgian face.”
The Williams Record: New style Instagram features underrepresented student fashions . “Cris Young ’22, who spearheaded the project, proposed the concept on her personal finsta. Young had initially applied to work for Humans of Williams (an account modeled after Brandon Stanton’s popular Humans of New York page) but was not accepted. Young then decided to create an alternative account dedicated to style and inspired by @fashionatbrown from Brown University.”
CNET: YouTube’s new fashion page is ready to walk the runway. “/Fashion will feature videos from YouTube creators, a ‘Beauty Today’ section, livestreams of runway shows and collaborations with brands like Louis Vuitton and Dior.”
Cornell Chronicle: For online reviews, shoppers believe a pretty face. “Beauty is truth – or at least, that’s what consumers sifting through online reviews seem to think. New Cornell research has found that people are more inclined to be swayed by positive recommendations posted online by attractive reviewers.” Well, that’s one job I ain’t gonna get.
The Drum: Estée Lauder now spends a huge portion of its marketing budget on influencers . “Speaking during the beauty giant’s fourth quarter earnings call on Monday (19 August), [president and chief executive Fabrizio] Freda revealed that it has ‘invested much more’ in marketing in the recent quarter, specifically digital, and called out how effective it had been globally. ‘These investments are mainly now in digital,’ he explained. ‘75% of our investment now is in digital social media influencers and they’re revealing to be highly productive.'”
University of Wisconsin-Madison: Research looks at how Snapchat filters affect self-image. “While observing heavy use of selfie apps such as Snapchat, graduate student Amy Niu found herself wondering about the effects that virtual makeovers have on college-age females. Apps such as Snapchat and others offer users photographic filters that change their look. In China, where Niu is originally from, apps similar to this are used even more heavily than they are in the United States.”
CNN: Dollar General has a new beauty brand for under $5 and it’s going viral. “Beauty video bloggers, or vloggers, hold a lot of sway over makeup brands. Vloggers have long used YouTube and Instagram to review makeup and skincare products and to give tutorials to their followers, which for some can be up in the millions. Experts and beginners alike tune in to learn techniques, tips and to see if new products on the market are worth buying. Dozens of Believe reviews on YouTube have already racked up hundreds of thousands of page views.”