The Williams Record: New style Instagram features underrepresented student fashions . “Cris Young ’22, who spearheaded the project, proposed the concept on her personal finsta. Young had initially applied to work for Humans of Williams (an account modeled after Brandon Stanton’s popular Humans of New York page) but was not accepted. Young then decided to create an alternative account dedicated to style and inspired by @fashionatbrown from Brown University.”
CNET: YouTube’s new fashion page is ready to walk the runway. “/Fashion will feature videos from YouTube creators, a ‘Beauty Today’ section, livestreams of runway shows and collaborations with brands like Louis Vuitton and Dior.”
Cornell Chronicle: For online reviews, shoppers believe a pretty face. “Beauty is truth – or at least, that’s what consumers sifting through online reviews seem to think. New Cornell research has found that people are more inclined to be swayed by positive recommendations posted online by attractive reviewers.” Well, that’s one job I ain’t gonna get.
The Drum: Estée Lauder now spends a huge portion of its marketing budget on influencers . “Speaking during the beauty giant’s fourth quarter earnings call on Monday (19 August), [president and chief executive Fabrizio] Freda revealed that it has ‘invested much more’ in marketing in the recent quarter, specifically digital, and called out how effective it had been globally. ‘These investments are mainly now in digital,’ he explained. ‘75% of our investment now is in digital social media influencers and they’re revealing to be highly productive.'”
University of Wisconsin-Madison: Research looks at how Snapchat filters affect self-image. “While observing heavy use of selfie apps such as Snapchat, graduate student Amy Niu found herself wondering about the effects that virtual makeovers have on college-age females. Apps such as Snapchat and others offer users photographic filters that change their look. In China, where Niu is originally from, apps similar to this are used even more heavily than they are in the United States.”
CNN: Dollar General has a new beauty brand for under $5 and it’s going viral. “Beauty video bloggers, or vloggers, hold a lot of sway over makeup brands. Vloggers have long used YouTube and Instagram to review makeup and skincare products and to give tutorials to their followers, which for some can be up in the millions. Experts and beginners alike tune in to learn techniques, tips and to see if new products on the market are worth buying. Dozens of Believe reviews on YouTube have already racked up hundreds of thousands of page views.”
The Drum: How Dove, Getty Images and Girl Gaze united to create a commercial image bank featuring real women. “Dove recently partnered with Getty Images and Girl Gaze to create Project #ShowUs, the world’s first inclusive picture library of women in order to break beauty stereotypes. 900 global companies have gone on to use the resource, but launching it was not without its challenges.”