Fashionista: Is It Even Possible To Be A Sustainable Influencer?. “A small yet growing contingent of sustainable fashion influencers are questioning if ‘merching’ runs counter to their social and environmental ethos. Some, like [Ellie] Hughes, are shunning brands for their own closets or thrift-store finds. Others, like writer-stylist Aja Barber (@ajabarber), derive their revenue primarily through membership-based platforms like Patreon, where fans can donate to access exclusive content. One influencer, Hannah Neumann (formerly @lifestylejustice), even quit Instagram to establish a fair-trade factory in the Philippines. More may be wrestling with the cognitive dissonance of touting clothing or shoes people don’t necessarily need, even if they don’t talk about it.”