Daily Nexus: BeReal is the False Heir of Social Media and Casual Authenticity

Daily Nexus: BeReal is the False Heir of Social Media and Casual Authenticity. “Before a camera, users are bound to perform. The deception lies in the frame we show the audience. The problem is that these intentional moments — parties, concerts and outings — are simply framed as everyday life. To be warped into this deception is to confront online inauthenticity all over again. And once again I ask myself, ‘What’s the point?’”

Business Insider: TikTok copies Instagram’s move to copy buzzy app BeReal

Business Insider: TikTok copies Instagram’s move to copy buzzy app BeReal. “TikTok is launching a new tool that people quickly noticed is incredibly similar to another popular app: BeReal. The social media platform announced on Thursday TikTok Now, a tool where users receive a daily prompt to film a 10-second video or take a photo to share what they’re doing in the moment from the front and back cameras on their phone.”

Mashable: Snap’s new Dual Camera actually is a little different from BeReal

Mashable: Snap’s new Dual Camera actually is a little different from BeReal. “On Monday, Dual Camera launched for Snapchatters using iOS on at least an iPhone XS/XR globally, with an Android rollout expected in the coming months. The mode allows users to capture content via the front and back cameras simultaneously, and though it sounds eerily similar to the Gen Z-beloved BeReal, Snap promises that it’s not exactly the same.”

Fast Company: Fad or frenzy, BeReal is having a real moment right now

Fast Company: Fad or frenzy, BeReal is having a real moment right now. “Online chatter about BeReal has been mixed, with some praising the app as a quaint throwback to the early internet and others claiming it doesn’t quite live up to its promise of authenticity. However, since it appears to be a hit with younger users, BeReal will inevitably stoke the curiosity of everyone else.” RB Firehose notes that I indexed a mention of BeReal in March, but the article isn’t accessible anymore, so let me point you at this WIRED overview from April.

The Drum: Chipotle gets candid with the anti-filter social media app BeReal

The Drum: Chipotle gets candid with the anti-filter social media app BeReal. “Fast-casual Mexican chain Chipotle is one of a growing number of brands joining BeReal, a new anti-filter, anti-influencer social media platform designed to promote authenticity online. Though the app doesn’t offer pay-to-play advertising options, Chipotle and others are finding unique ways to promote their brand and capture user attention – by leaning into the platform’s ethos of transparency.”

BeReal Basics: How to Use the ‘Unfiltered’ Social Media App (WIRED)

WIRED: BeReal Basics: How to Use the ‘Unfiltered’ Social Media App. “A FRENCH SOCIAL media platform launched by Alexis Barreyat in 2020, BeReal is attracting dedicated users on US college campuses after gaining popularity overseas. Essentially, BeReal sends users a prompt at a random time each day, urging them to snap a picture and send it to their friends. You only have two minutes to respond, and a two-image collage is captured from your front and back cameras.”

Bloomberg: New Social Media App BeReal Is Trending at Colleges as ‘Casual Instagram’

Bloomberg: New Social Media App BeReal Is Trending at Colleges as ‘Casual Instagram’. “At a varying time each day, BeReal users receive a single notification en masse prompting them to take two photos — simultaneous images, shot through the front- and back-facing lens on their phone cameras. Everyone is given two minutes to take the photographs, which are then shared with their followers on the app. People who miss the daily notification can post late, but such images are conspicuously marked for being tardy. To see everyone else’s contributions, a user must first upload their own daily shots.”