The Drum: Chipotle gets candid with the anti-filter social media app BeReal

The Drum: Chipotle gets candid with the anti-filter social media app BeReal. “Fast-casual Mexican chain Chipotle is one of a growing number of brands joining BeReal, a new anti-filter, anti-influencer social media platform designed to promote authenticity online. Though the app doesn’t offer pay-to-play advertising options, Chipotle and others are finding unique ways to promote their brand and capture user attention – by leaning into the platform’s ethos of transparency.”

BeReal Basics: How to Use the ‘Unfiltered’ Social Media App (WIRED)

WIRED: BeReal Basics: How to Use the ‘Unfiltered’ Social Media App. “A FRENCH SOCIAL media platform launched by Alexis Barreyat in 2020, BeReal is attracting dedicated users on US college campuses after gaining popularity overseas. Essentially, BeReal sends users a prompt at a random time each day, urging them to snap a picture and send it to their friends. You only have two minutes to respond, and a two-image collage is captured from your front and back cameras.”

Bloomberg: New Social Media App BeReal Is Trending at Colleges as ‘Casual Instagram’

Bloomberg: New Social Media App BeReal Is Trending at Colleges as ‘Casual Instagram’. “At a varying time each day, BeReal users receive a single notification en masse prompting them to take two photos — simultaneous images, shot through the front- and back-facing lens on their phone cameras. Everyone is given two minutes to take the photographs, which are then shared with their followers on the app. People who miss the daily notification can post late, but such images are conspicuously marked for being tardy. To see everyone else’s contributions, a user must first upload their own daily shots.”