Social Media Today: How to Use Boolean Search for Social Media Monitoring (and Why You Want to). “Social media monitoring is fast becoming a requirement for modern brands who looking to support their customers on social media platforms, keep an eye on competitors, and/or find relevant influencers. But it can also be a daunting task – with so much discussion happening online, you can easily get swamped by irrelevant mentions, which not only waste your time but can also impact your analytics in a negative way. One way to address this is by utilizing a monitoring tool with Boolean search capacity, which will enable you to hone in your search terms and focus on more specific mentions.”