Search Engine Watch: Boolean search for social media monitoring: What to track, how to track, and why. If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss […]
First Draft: Boolean basics: How to write a search query for newsgathering that works. “When searching for newsworthy content online, you’ve got to know exactly what you’re looking for and have the skills to find it. This is where Boolean search queries help. These strings of words allow you to cut through the usual social […]
Social Media Today: How to Use Boolean Search for Social Media Monitoring (and Why You Want to). “Social media monitoring is fast becoming a requirement for modern brands who looking to support their customers on social media platforms, keep an eye on competitors, and/or find relevant influencers. But it can also be a daunting task […]