Search Engine Watch: Boolean search for social media monitoring: What to track, how to track, and why. If you have any experience with social media monitoring platforms, you know that getting precise results may be tricky at times: Apps can show a lot of noise for brands with common names or, quite the contrary, miss some valuable data behind due to the restrictive filters. That’s when Boolean search fits in perfectly.”
First Draft: Boolean basics: How to write a search query for newsgathering that works. “When searching for newsworthy content online, you’ve got to know exactly what you’re looking for and have the skills to find it. This is where Boolean search queries help. These strings of words allow you to cut through the usual social media chatter by upgrading a default search to a multifaceted, specific search to find more precise snippets of information.” The librarians out there — I see you, Mary Ellen and Joyce and Martha and all the rest of you! — might sneer at this article, but it seems to me like Boolean is being talked about less and less, and it’s still important. Good article covering the basics.
Social Media Today: How to Use Boolean Search for Social Media Monitoring (and Why You Want to). “Social media monitoring is fast becoming a requirement for modern brands who looking to support their customers on social media platforms, keep an eye on competitors, and/or find relevant influencers. But it can also be a daunting task – with so much discussion happening online, you can easily get swamped by irrelevant mentions, which not only waste your time but can also impact your analytics in a negative way. One way to address this is by utilizing a monitoring tool with Boolean search capacity, which will enable you to hone in your search terms and focus on more specific mentions.”