Los Angeles Times: Why this L.A. TikTok star dreamed of boxing glory
Los Angeles Times: Why this L.A. TikTok star dreamed of boxing glory. “In the last decade, the number of people who make money as a ‘creator’ — a person who creates video, photo or digital content primarily on social media — has grown to more than 50 million people worldwide, including 2 million who do it as a full-time job, according to data released in 2020 by San Francisco venture capital firm SignalFire. But gaining new fans for creators or influencers has become increasingly challenging, as the once-nascent social media platforms have now grown to massive, global video libraries where it’s difficult to stand out from the crowd. That’s where boxing comes in.”