Report: 70-plus Brands Targeted By Fraudulent Social Media Ads (WWD)

WWD: Report: 70-plus Brands Targeted By Fraudulent Social Media Ads. “According to a joint report released Wednesday by Transnational Alliance to Combat Illicit Trade and the American Apparel & Footwear Association, some 70 major international brands have been targeted by scam ads posted on major social media platforms like Facebook and Instagram, or on sites like Google and YouTube. The report noted that, in some cases, the advertisements can grab up to a quarter of a million views before they’re detected.”

Atlanta Black Star: How Social Media Users Forced Quaker to Retire Its Racist Aunt Jemima Brand

Atlanta Black Star: How Social Media Users Forced Quaker to Retire Its Racist Aunt Jemima Brand . “R&B singer Kirby Lauryen, who posts to TikTok and Twitter as @singkirbysing, first drew attention this week to the racial stereotypes associated with the Aunt Jemima brand in a video post Monday instructing viewers on ‘How to make a non-racist breakfast.’ Kirby’s TikTok video, which has been viewed more than one million times, explains how the Aunt Jemima image originated from racist stereotypes of Black women.”

Tubefilters: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020

Tubefilter: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020. “A new report from Influencer Marketing Hub and CreatorIQ says the influencer marketing industry is set to grow to approximately $9.7 billion in 2020. Despite ongoing criticism and media coverage questioning its efficacy, this form of marketing is still incredibly popular: 91% of the 4,000 brands, marketing agencies, and industry professionals surveyed said using influencers is an effective marketing tool, the study reveals. Not only that, but 66% of those surveyed plan to increase influencer marketing budgets over the next year.”

Digital Trends: We used an A.I. design tool to come up with a new logo. Here’s what happened

Digital Trends: We used an A.I. design tool to come up with a new logo. Here’s what happened. “No matter what industry you work in, you’ve probably heard that artificial intelligence is coming for your job. Factory workers, news reporters, even stock brokers have all seen A.I. move into their fields, automating some of their roles. Proponents of automation point out that it tackles the menial, repetitive tasks, freeing workers to focus on more creative aspects. Now, gig economy marketplace Fiverr recently announced a new A.I.-powered tool that helps businesses create a logo.”

Newswise: What’s your brand?

Newswise: What’s your brand?. “Researchers created an algorithm that successfully predicted consumer purchases. The algorithm made use of data from the consumers’ daily activity on social media. Brands could use this to analyze potential customers. The researchers’ method combines powerful statistical modeling techniques with machine learning-based image recognition.”

Cult of Mac: Why Apple should celebrate its history with an Official Apple Archive [Opinion]

Cult of Mac: Why Apple should celebrate its history with an Official Apple Archive [Opinion]. “Apple took a proverbial sledgehammer to the Unofficial Apple Archive, an online collection of more than 15,000 classic Apple ads and assorted other materials, last weekend. Cupertino’s legal team issued a slew of takedown notices to Vimeo and the Unofficial Apple Archive’s host provider, Squarespace, resulting in thousands of vintage Apple ads vanishing in the blink of an eye. While I understand the reason for the takedowns, I really, really wish Apple hadn’t tried to wipe the ads off the internet. Fortunately, Apple could set things straight — by embracing both its past and its most ardent fans.”

Chicago Tribune: Are you getting paid for that Instagram post? Companies tap employees to spread more ‘authentic’ message online.

Chicago Tribune: Are you getting paid for that Instagram post? Companies tap employees to spread more ‘authentic’ message online.. “Most major companies already have a presence on social media. Many partner with professional influencers hired for their audience. But some are now trying to add their own employees to the mix, whether they’re trying to attract customers, recruit new hires or just boost a brand’s image.”

Social Media Examiner: How to Create a Social Media Style Guide for Your Business

Social Media Examiner: How to Create a Social Media Style Guide for Your Business. “Want to document how your business should market and communicate on social media? Wondering what you should cover? In this article, you’ll find seven critical elements to include when you create a social media marketing style guide.”

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok. “As any parent, teacher, or sentient adult knows, teenagers spend a lot of time staring at their phones. (Actually, we all do.) Much of that screen time is spent on social media: Facebook, Instagram, Twitter, Snapchat, TikTok, and a host of other apps teens use that baffle the rest of us. While they’re using those social networking platforms, teens are exposed to marketing from food brands. And many of those food brands, new research shows, aren’t healthy.”

Social Media Examiner: How to Create an Instagram Content Strategy With User-Generated Content

Social Media Examiner: How to Create an Instagram Content Strategy With User-Generated Content. “Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy.”

Facebook rebrands as FACEBOOK: can capital letters save a toxic brand? (The Guardian)

The Guardian: Facebook rebrands as FACEBOOK: can capital letters save a toxic brand?. I swear that looks like the font for the Lucky 32 restaurant. “Amid antitrust investigations, Capitol Hill hearings, and a generally poor reputation, the company announced on Monday it is rebranding itself. In the coming weeks, a new multicolored, all-caps logo will begin appearing across its services. Instagram and Whatsapp, owned by the company, will proudly tell users that they are services ‘from FACEBOOK’.” And I will feel yelled at.

Arizona State University: Social media text mining can predict a company’s ‘brand personality’

Arizona State University: Social media text mining can predict a company’s ‘brand personality’. “‘Brand personality scales’ have been around for many years, using consumers’ feedback to attribute human characteristics to companies. These scales, which find that Cracker Barrel is ‘wholesome’ and Sephora is ‘contemporary,’ have proven to be reliable marketing tools. Now, a team including an Arizona State University professor and IBM researchers have harnessed machine learning to accurately predict brand personality ratings by analyzing hundreds of thousands of social media posts.”

Los Angeles Times: Companies struggle to land high in Google search results for their own names

Los Angeles Times: Companies struggle to land high in Google search results for their own names . “Most of the sales at GoCompare — which helps people find deals on insurance, internet packages, energy plans and other things — come from Google searches, making it crucial for the company to appear at the top of search results. With Google, whose search market share is more than 80%, frequently changing its algorithms, buying ads has become the only way to ensure a top spot on a page. Companies such as GoCompare have to outbid competitors for paid spots even when customers search for their brand name.”

AdAge: Why Reddit Is Leaning Into The Idea Of ‘Community’

AdAge: Why Reddit Is Leaning Into The Idea Of ‘Community’. “In a small May 2019 Digiday poll, 34 percent of the marketers surveyed said they avoid Reddit due to brand safety concerns. But Reddit has a survey of their own to point to: A YPulse study commissioned by Reddit released earlier this month included the surprising stat that 72 percent of Reddit users, or Redditors, say brands are welcome to join the conversation.”