Search Engine Journal: 16 Places To Create A Free Brand Logo

Search Engine Journal: 16 Places To Create A Free Brand Logo. “Since a logo is a visual representation of a company’s image and can be the first thing a potential customer sees, it’s important to get it right. That way, people can get a clear picture of the brand identity from the image you create. When creating a logo, it’s essential to consider several things, such as color scheme, font style, and overall design. So, here we’ve put together some of the best sites to help you get your logo ready for your brand.”

CSUF: Artificial Intelligence Has Fundamentally Changed Branding, Says New Study

CSUF: Artificial Intelligence Has Fundamentally Changed Branding, Says New Study. “Decades ago, the practice of branding and marketing relied heavily on creativity. Today, that is no longer the case according to research led by Cal State Fullerton Professor of Marketing Chiranjeev Kohli. With the advent of artificial intelligence — machines that think like humans — and a growing amount of data on consumer purchase behavior, Kohli has conducted research to shed light on what he describes as a fundamental change in marketing and branding.”

UK Government: UK Intellectual Property Office joins WIPOS global brands database

UK Government: UK Intellectual Property Office joins WIPOS global brands database. “The Global Brands Database is an online resource made freely available by WIPO. It provides access to more than 50 million records, from some 71 national and international collections, in one place…. Initially, the UK will add around 3 million records, starting with existing registered trade marks. “

The Drive: Waste the Workday Looking Through Ford’s New Online Heritage Vault

The Drive: Waste the Workday Looking Through Ford’s New Online Heritage Vault. “The collection features various articles from Ford’s past, officially stated as spanning from 1903 to 2003. However, there’s plenty of more recent material available too. It includes model brochures, information sheets, and various other documents from Ford’s archives. The historical assets are being made available to the public as free downloads for personal use.”

Cosmopolitan no more: Russians feel sting of cultural and economic rift (The Guardian)

The Guardian: Cosmopolitan no more: Russians feel sting of cultural and economic rift. “Three months into the war, Russia has become the most sanctioned country in the world, and almost 1,000 foreign brands – the majority of them voluntarily – have curtailed their operations there, according to records kept by the Yale School of Management. The exodus of companies continued this week with McDonald’s officially announcing it would leave Russia after three decades.”

The Drum: Chipotle gets candid with the anti-filter social media app BeReal

The Drum: Chipotle gets candid with the anti-filter social media app BeReal. “Fast-casual Mexican chain Chipotle is one of a growing number of brands joining BeReal, a new anti-filter, anti-influencer social media platform designed to promote authenticity online. Though the app doesn’t offer pay-to-play advertising options, Chipotle and others are finding unique ways to promote their brand and capture user attention – by leaning into the platform’s ethos of transparency.”

It’s our brand: Ukraine’s government turns nation’s bravery into biggest cultural export (Campaign US)

Campaign US: It’s our brand: Ukraine’s government turns nation’s bravery into biggest cultural export. “Throughout Vladimir Putin’s bloody attack, one beacon of light cast across all the horrors is the admirable bravery of the Ukrainian nation. So, while other countries base their economies on natural resources like oil, The Office of the President of Ukraine and the Government of Ukraine intend to make bravery Ukraine’s biggest cultural export.”

Mashable: The secret Wikipedia prank behind the Pringles mascot’s first name

Mashable: The secret Wikipedia prank behind the Pringles mascot’s first name. “The name ‘Julius Pringles’ — which Kellogg’s claims as officially trademarked, though a search of the United States Patent and Trademark Office site for ‘Julius Pringles’ returned no immediate results — looks not to have come from a marketing team, or some long-forgotten Pringles founder. Rather, the name stems from two Wikipedia savvy, hoax-loving college students snacking away on Sour Cream & Onion Pringles in their dorm room back in 2006.”

The Next Web: Meta’s new slogans aren’t impressing branding experts — or metaverse veterans

The Next Web: Meta’s new slogans aren’t impressing branding experts — or metaverse veterans. “If you thought the Meta rebrand was merely trying to salvage a tarnished reputation, Mark Zuckerberg has conclusive evidence that you’re wrong. The Facebook founder has unveiled a new set of ‘values’ to reflect the profound transformation of his beleaguered baby. But can the new slogans transform the company’s fortunes? We asked branding experts and metaverse veterans.”