When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds (New York Times)

New York Times: When a Logo Doesn’t Risk It All: Meta’s Brand Is Designed for Unknown Worlds. “To design experts, the change by a scandal-plagued company was the latest example of efforts by corporate America to create brands that are less unique and ultimately less offensive. It was also a reflection of the growing challenge for corporate identities to exist in many different sizes and digital settings at once, from V.R. headsets to smartwatches — a challenge that is magnified for Meta as it tries to establish an identity for something that largely doesn’t exist yet.”

Reebok: Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere

Reebok: Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere. “Central to the campaign is a digital tool that utilizes augmented reality to help players map out court features anywhere – on walls, fences, parking lots and alleyways. Throughout the season, to inspire creativity and build awareness around the tool, Reebok will work with local artists in major cities to construct playable basketball art installations, with the first coming from NYC creative collective New York Sunshine that will honor the upcoming Question Mid ‘Iverson Four’.”

HYPEBEAST: Jack Wolfskin Opens Archive to Celebrate 40th Anniversary

HYPEBEAST: Jack Wolfskin Opens Archive to Celebrate 40th Anniversary. “Marking 40 years since founder Ulrich Dausien established the Jack Wolfskin brand, the outdoors-focused label is giving a look inside its extensive archive. The online exhibition will tell stories from the German brand’s four decades, particularly shining a light on the innovations and products that have defined it since it first emerged in 1981. The archive prominently displays the brand’s signature paw print logo, which launched back in 1983.”

Neowin: Instagram combines business tools for creators and brands in a single hub

Neowin: Instagram combines business tools for creators and brands in a single hub. “Instagram announced today the launch of a new feature designed to help brands and creators grow their business and monitor how the’re faring on the platform. The new professional dashboard displays all these resources in a single place. The dashboard lets users keep track of their performance through insights and trends. Shop owners, for example, can see how their ads are performing.”

The Lure Of Luxury: Why Tiktokers Are Buying $20 Chanel Cotton Pads (CR Fashion Book)

CR Fashion Book: The Lure Of Luxury: Why Tiktokers Are Buying $20 Chanel Cotton Pads. “With TikTok’s popularity and the fact that it’s a video platform, it seems natural that the new unboxing trend would emerge there. So what exactly is this new trend? TikTok users have been going viral for unboxing the cheapest items from luxury brands like Chanel, Hermes, Dior, and more. The TikTok shopping hack went viral after several users started buying Chanel Le Coton, the $20 extra soft cotton from the brand.”

WatchPro: Jaeger-LeCoultre returns 360 degree 3D images in Google search results

WatchPro: Jaeger-LeCoultre returns 360 degree 3D images in Google search results. “In November, Richemont, Kering, Farfetch and Alibaba Group announced the creation of a steering group with the lofty ambition to redefine luxury retail for this century. The latest initiative sees Richemont and Google working together to offer augmented reality presentation of Jaeger-LeCoultre’s Master Control Chronograph Calendar directly from mobile search results.”

Ferrino: Presentation of the Ferrino Digital Historical Archive

Ferrino, and translated from Italian: Presentation of the Ferrino Digital Historical Archive. “The history of Ferrino joins the evolution of the outdoors in Italy, its successes and its international achievements. It is with this awareness that Ferrino, for its 150th anniversary, wanted to give itself a Digital Archive, a tool capable of cataloging and sharing all the memories, anecdotes and testimonies of the brand, to create a future memory. A strategic structure for the company, thus able to make its history accessible, digital, catalogable and easily usable.”

CNN: McDonald’s social media person cries for help: I am more than just the McRib

CNN: McDonald’s social media person cries for help: I am more than just the McRib. “Many companies have tried injecting more personality into their Twitter feeds to humanize their brands. Companies often interact with each other on Twitter. Many of them are competitive: Dunkin’ and Wendy’s got into a Twitter spat in mid-October. But the McDonald’s Twitter conversation was actually heartwarming. Here’s how it all went down.”

EurekAlert: How Steak-umm became a social media phenomenon during the pandemic

EurekAlert: How Steak-umm became a social media phenomenon during the pandemic. “n addition to looking at data from the Steak-umm Twitter account, the researchers also analyzed a random sample of 1,000 tweets that mentioned or replied to Steak-umm. All of the tweets were from a two-week period in April. Four key themes emerged from that analysis – all of them supportive of the Steak-umm brand.”

Report: 70-plus Brands Targeted By Fraudulent Social Media Ads (WWD)

WWD: Report: 70-plus Brands Targeted By Fraudulent Social Media Ads. “According to a joint report released Wednesday by Transnational Alliance to Combat Illicit Trade and the American Apparel & Footwear Association, some 70 major international brands have been targeted by scam ads posted on major social media platforms like Facebook and Instagram, or on sites like Google and YouTube. The report noted that, in some cases, the advertisements can grab up to a quarter of a million views before they’re detected.”

Atlanta Black Star: How Social Media Users Forced Quaker to Retire Its Racist Aunt Jemima Brand

Atlanta Black Star: How Social Media Users Forced Quaker to Retire Its Racist Aunt Jemima Brand . “R&B singer Kirby Lauryen, who posts to TikTok and Twitter as @singkirbysing, first drew attention this week to the racial stereotypes associated with the Aunt Jemima brand in a video post Monday instructing viewers on ‘How to make a non-racist breakfast.’ Kirby’s TikTok video, which has been viewed more than one million times, explains how the Aunt Jemima image originated from racist stereotypes of Black women.”

Tubefilters: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020

Tubefilter: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020. “A new report from Influencer Marketing Hub and CreatorIQ says the influencer marketing industry is set to grow to approximately $9.7 billion in 2020. Despite ongoing criticism and media coverage questioning its efficacy, this form of marketing is still incredibly popular: 91% of the 4,000 brands, marketing agencies, and industry professionals surveyed said using influencers is an effective marketing tool, the study reveals. Not only that, but 66% of those surveyed plan to increase influencer marketing budgets over the next year.”