The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok. “As any parent, teacher, or sentient adult knows, teenagers spend a lot of time staring at their phones. (Actually, we all do.) Much of that screen time is spent on social media: Facebook, Instagram, Twitter, Snapchat, TikTok, and a host of other apps teens use that baffle the rest of us. While they’re using those social networking platforms, teens are exposed to marketing from food brands. And many of those food brands, new research shows, aren’t healthy.”
The Cut: I’m a Normal Person and I Buy My Instagram Followers. “Follow Me is a weeklong series about personal brands, for better or for worse. Here, a 35-year-old woman from Chicago explains the process of buying Instagram followers for her dog — and why she’d do it again.”
Social Media Examiner: How to Create an Instagram Content Strategy With User-Generated Content. “Are you struggling to come up with Instagram content ideas? Wondering how to turn brand mentions into content for Instagram? In this article, you’ll learn how to develop a customer-centered user-generated Instagram content strategy.”
The Guardian: Facebook rebrands as FACEBOOK: can capital letters save a toxic brand?. I swear that looks like the font for the Lucky 32 restaurant. “Amid antitrust investigations, Capitol Hill hearings, and a generally poor reputation, the company announced on Monday it is rebranding itself. In the coming weeks, a new multicolored, all-caps logo will begin appearing across its services. Instagram and Whatsapp, owned by the company, will proudly tell users that they are services ‘from FACEBOOK’.” And I will feel yelled at.
Arizona State University: Social media text mining can predict a company’s ‘brand personality’. “‘Brand personality scales’ have been around for many years, using consumers’ feedback to attribute human characteristics to companies. These scales, which find that Cracker Barrel is ‘wholesome’ and Sephora is ‘contemporary,’ have proven to be reliable marketing tools. Now, a team including an Arizona State University professor and IBM researchers have harnessed machine learning to accurately predict brand personality ratings by analyzing hundreds of thousands of social media posts.”
Los Angeles Times: Companies struggle to land high in Google search results for their own names . “Most of the sales at GoCompare — which helps people find deals on insurance, internet packages, energy plans and other things — come from Google searches, making it crucial for the company to appear at the top of search results. With Google, whose search market share is more than 80%, frequently changing its algorithms, buying ads has become the only way to ensure a top spot on a page. Companies such as GoCompare have to outbid competitors for paid spots even when customers search for their brand name.”
AdAge: Why Reddit Is Leaning Into The Idea Of ‘Community’. “In a small May 2019 Digiday poll, 34 percent of the marketers surveyed said they avoid Reddit due to brand safety concerns. But Reddit has a survey of their own to point to: A YPulse study commissioned by Reddit released earlier this month included the surprising stat that 72 percent of Reddit users, or Redditors, say brands are welcome to join the conversation.”