PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE)

PR Newswire: The North Face Partners with San Francisco Museum of Modern Art to Launch the Brand’s First-Ever Digital Archive Celebrating More Than 55 Years of Enabling Exploration (PRESS RELEASE). “The North Face today announced the launch of its fall brand campaign, It’s More Than A Jacket, an initiative honoring and celebrating the memories and stories of adventure created over the brand’s more than 55-year history. To capture the meaning behind every piece of gear, The North Face is launching its first-ever crowdsourced digital archive, calling on explorers all over the world to submit stories and images of their own well-loved products to potentially be included in the official archive.”

NBC Boston: New Online Trail From Famous Vt. Cheesemaker Connects Consumers to Farms

NBC Boston: New Online Trail From Famous Vt. Cheesemaker Connects Consumers to Farms. “One of the best-known brands in grocery stores across New England and beyond has a new tool that aims to drive business to dairy farms that welcome visits. The Vermont-based Cabot Cooperative Creamery, which makes the famous Cabot Cheddar Cheese and other dairy products, is pointing consumers to where they can visit member farms — the ones that are set up for public visits.”

HYPEBEAST: Jack Wolfskin Opens Archive to Celebrate 40th Anniversary

HYPEBEAST: Jack Wolfskin Opens Archive to Celebrate 40th Anniversary. “Marking 40 years since founder Ulrich Dausien established the Jack Wolfskin brand, the outdoors-focused label is giving a look inside its extensive archive. The online exhibition will tell stories from the German brand’s four decades, particularly shining a light on the innovations and products that have defined it since it first emerged in 1981. The archive prominently displays the brand’s signature paw print logo, which launched back in 1983.”

Business of Fashion: Ted Baker Becomes First Fashion Brand With a ‘Club’ on Clubhouse

Business of Fashion: Ted Baker Becomes First Fashion Brand With a ‘Club’ on Clubhouse. “The British label is launching a branded-content series on the audio-only platform hosted by Abraxas Higgins, an active Clubhouse user with 370,000 followers on the app. Ted Baker has six talks scheduled with Higgins, where the hour-long conversations will discuss the intersection of British culture and fashion. Guests like artists Greta Bellamacina and Kojey Radical, both of whom appeared in Ted Baker’s most recent campaign, will participate in the discussions.

USA Today: Grape-Nuts shortage is over: Cereal brand to reimburse consumers who paid inflated prices during COVID shortage

USA Today: Grape-Nuts shortage is over: Cereal brand to reimburse consumers who paid inflated prices during COVID shortage. “For those with pandemic pangs for the sweet crunch of Grape Nuts, take heart. The Great Grape-Nuts Shortage of 2021 is officially over. After months of being out of stock, the cereal is shipping at full capacity to stores nationwide, parent company Post Consumer Brands told USA TODAY exclusively. And if you paid wildly inflated prices on the black market to get your hands on a box, you may be eligible for reimbursement.”

The Lure Of Luxury: Why Tiktokers Are Buying $20 Chanel Cotton Pads (CR Fashion Book)

CR Fashion Book: The Lure Of Luxury: Why Tiktokers Are Buying $20 Chanel Cotton Pads. “With TikTok’s popularity and the fact that it’s a video platform, it seems natural that the new unboxing trend would emerge there. So what exactly is this new trend? TikTok users have been going viral for unboxing the cheapest items from luxury brands like Chanel, Hermes, Dior, and more. The TikTok shopping hack went viral after several users started buying Chanel Le Coton, the $20 extra soft cotton from the brand.”

Ferrino: Presentation of the Ferrino Digital Historical Archive

Ferrino, and translated from Italian: Presentation of the Ferrino Digital Historical Archive. “The history of Ferrino joins the evolution of the outdoors in Italy, its successes and its international achievements. It is with this awareness that Ferrino, for its 150th anniversary, wanted to give itself a Digital Archive, a tool capable of cataloging and sharing all the memories, anecdotes and testimonies of the brand, to create a future memory. A strategic structure for the company, thus able to make its history accessible, digital, catalogable and easily usable.”

Bloomberg CityLab: Get Lost in 70 Years of Old IKEA Catalogs

Bloomberg CityLab: Get Lost in 70 Years of Old IKEA Catalogs. “As millions of people around the world become intimately familiar with their home decor, the Swedish furniture giant IKEA is offering an online resource to fuel your redecoration reveries: In honor of the the 70th anniversary of the company’s first catalog, IKEA just dropped digital versions of every catalog on its museum website. If your idea of a good time is wandering the labyrinth of your local IKEA showroom, trying out sectionals in a pretend living room, this digital trove of modular furniture makes an excellent and Covid-safe alternative distraction — and a fascinating time capsule of Scandinavian design trends.”

Report: 70-plus Brands Targeted By Fraudulent Social Media Ads (WWD)

WWD: Report: 70-plus Brands Targeted By Fraudulent Social Media Ads. “According to a joint report released Wednesday by Transnational Alliance to Combat Illicit Trade and the American Apparel & Footwear Association, some 70 major international brands have been targeted by scam ads posted on major social media platforms like Facebook and Instagram, or on sites like Google and YouTube. The report noted that, in some cases, the advertisements can grab up to a quarter of a million views before they’re detected.”

Arab News: Five fashion brands with digital-only collections

Arab News: Five fashion brands with digital-only collections. “What is a digital fashion collection? Essentially items that will never physically exist. Part creative outlet (dress your Bitmoji avatar in Alexander McQueen), part hypebeast flex (Fortnite’s ‘skins’ are now must-have revenue-drivers) and part opportunity for the fashion world to address its environmental footprint.”

Atlanta Black Star: How Social Media Users Forced Quaker to Retire Its Racist Aunt Jemima Brand

Atlanta Black Star: How Social Media Users Forced Quaker to Retire Its Racist Aunt Jemima Brand . “R&B singer Kirby Lauryen, who posts to TikTok and Twitter as @singkirbysing, first drew attention this week to the racial stereotypes associated with the Aunt Jemima brand in a video post Monday instructing viewers on ‘How to make a non-racist breakfast.’ Kirby’s TikTok video, which has been viewed more than one million times, explains how the Aunt Jemima image originated from racist stereotypes of Black women.”

Techdirt: How Steak-umm Became The Tweeting Voice Of Reason In A Pandemic

Techdirt: How Steak-umm Became The Tweeting Voice Of Reason In A Pandemic. “Many, many years ago I wrote about the importance of recognizing that content is advertising and advertising is content. A key point I was making was that these were not redundant. Good advertising should be good content to make people happy to see it. But also, any kind of good content can be good advertising for something else. I was reminded of this last week after seeing the Twitter account of Steak-umm suddenly become one of the best Twitter accounts to follow during the pandemic.”

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok

The Takeout: Teens overwhelmingly engage with junk food on social media because there’s no kale TikTok. “As any parent, teacher, or sentient adult knows, teenagers spend a lot of time staring at their phones. (Actually, we all do.) Much of that screen time is spent on social media: Facebook, Instagram, Twitter, Snapchat, TikTok, and a host of other apps teens use that baffle the rest of us. While they’re using those social networking platforms, teens are exposed to marketing from food brands. And many of those food brands, new research shows, aren’t healthy.”

Arizona State University: Social media text mining can predict a company’s ‘brand personality’

Arizona State University: Social media text mining can predict a company’s ‘brand personality’. “‘Brand personality scales’ have been around for many years, using consumers’ feedback to attribute human characteristics to companies. These scales, which find that Cracker Barrel is ‘wholesome’ and Sephora is ‘contemporary,’ have proven to be reliable marketing tools. Now, a team including an Arizona State University professor and IBM researchers have harnessed machine learning to accurately predict brand personality ratings by analyzing hundreds of thousands of social media posts.”