Engadget: Online-only platforms are going offline with permanent spaces

Engadget: Online-only platforms are going offline with permanent spaces. “The retailpocalypse started in 2010. It followed the 2008 global recession, with the parallel birth and rise of social media adding fuel to the growth of online shopping. Suburban and rural malls sat empty, underutilized or poorly maintained as the most affected brands lost their customer base in the squeezed middle class. Meanwhile, online retailers thrived without the overhead costs of a physical space. Nearly a decade later, the online-only platforms that disrupted retail are choosing to pay rent as an additional, unnecessary expense.”

Marketing Land: Google is set to expand its store visits program to thousands more advertisers

Marketing Land: Google is set to expand its store visits program to thousands more advertisers. “Google has been ramping its efforts to tie clicks on ads to store traffic for several years now. On Wednesday, the search giant said it has tracked over four billion store visits as the result of ad clicks, up from one billion a little less than a year ago. Google extended the now two-year old store visits measurement program to ads on the Display Network in September 2016 and said it had statistically significant visibility into visits to 200 million stores globally. The company says it is now set to make store visits data available to thousands more advertisers due to advancements in several components of its measurement capabilities.”

Touring the First Google Shop in North America

Computer Dealer News has a tour of the first Google Shop in North America. “The Google Shop in Toronto, located at the Best Buy location in Heartland, Mississauga, joins Shops in Vancouver, Edmonton, and Calgary. These are four of 14 shops that will be opened by the end of 2016. Inside, customers will find all sorts of Google products, from the Pixel smartphone to the Chromecast.”