TechCrunch: Google brings its resources for founders and startups to a single site

TechCrunch: Google brings its resources for founders and startups to a single site. “Google launched ‘Startup with Google’ today, a new site that brings together all the company’s resources for founders and their startups. As the name implies, the focus here is on Google’s own tools, services and initiatives (think everything from Firebase and Android Studio to Analytics and Google’s various cloud security tools), but the site also highlights accelerators and events sponsored by Google but run by third parties. In addition, the new site also showcases Google’s network of Campus coworking spaces and its Launchpad accelerator programs.”

Northeastern: When It Comes To Social Media, Consumers Trust Each Other, Not Big Brands

Northeastern: When It Comes To Social Media, Consumers Trust Each Other, Not Big Brands. “In a paper published online in the Journal of Marketing, Northeastern marketing professor Koen Pauwels and his research colleagues describe the impact of social media on stock market performance via three consumer mindset metrics: brand awareness, purchase intent, and consumer satisfaction. What they found is that all social media posts are not created equal.”

Small Business Trends: What Is a Bing Business Bot and How Does Your Small Business Get One?

Small Business Trends: What Is a Bing Business Bot and How Does Your Small Business Get One?. “An employee’s day can easily be derailed by customers calling to ask the same questions over and over again; Are you open today? Where can I pay my bill? How do I find your prices? Where are you located? So, it’s easy to understand the necessity Bing sees in creating chatbots for small businesses. Chatbots save your paid employees time, which saves you money.”

TechCrunch: Yext looks to help businesses make their information more searchable by machines

TechCrunch: Yext looks to help businesses make their information more searchable by machines. “Yext, which went public earlier this year, said it is launching a feature called knowledge tags to help businesses make their websites and information more accessible to crawlers and other kinds of query services. It works by storing all the, well, ‘knowledge’ of a business — like its products and features — on Yext and helping their websites be more searchable by engines. That’s going to be important as website usage becomes less and less important over time and people access the Internet in different ways.” Walled garden? Walled data repository? I’m not sure how to unpack this…

Ubergizmo: Google Maps Now Supports Video Reviews

Ubergizmo: Google Maps Now Supports Video Reviews. “According to reports, Local Guides will be able to upload short 10-second video clips that can act as quick reviews or a quick overview about a particular location. This feature was quietly launched about a couple of weeks ago, but it is expected that it will roll out publicly in the near future.”

Inc: This is Why Facebook Engagement is Falling for Brands and Publishers

Inc: This is Why Facebook Engagement is Falling for Brands and Publishers. “Businesses have relied on Facebook as a vehicle for customer engagement for years. The social media outlet entered the world like a majestic unicorn, helping brands and publishers rocket into stardom thanks to how easy it is to reach out to others using the site. But, recent numbers show that this beautiful, shining creature isn’t as magical as it once when it comes to engagement. In fact, the average number of engagements fell from 340 to 264 in just the first six months of 2017.”

TechCrunch: Microsoft’s AI camera app Pix is now a business productivity tool

TechCrunch: Microsoft’s AI camera app Pix is now a business productivity tool. “Microsoft Pix, the iOS camera app that leverages A.I. to help you take better photos, is venturing beyond being a tool for consumers with an update that now sees it able to assist with photos of business documents, whiteboards, post-it notes, and business cards.”