Search Engine Journal: A Complete Guide to Google Maps Marketing

Search Engine Journal: A Complete Guide to Google Maps Marketing. “Google Maps marketing is simply the optimization of your business presence on Google Maps. The goal is simple: by ranking higher in search, you have an opportunity to significantly increase your business. The better your profile optimization, the better your chances are for showing up in a Google Maps search for your business type in your area.” A good outline for the major steps you need to take.

Column: Facebook’s bogus video claims just cost it $40 million, but they caused much more damage (Los Angeles Times)

Los Angeles Times: Column: Facebook’s bogus video claims just cost it $40 million, but they caused much more damage. “Facebook doesn’t deserve all the blame for the carnage. The truth is that there was never a great deal of evidence to suggest that online users liked video much, especially when their goal was to obtain information. The impression that video was the coming thing was fueled by occasional clips that went viral. But these often were undernourishing curiosities, such as BuzzFeed’s famous 2016 exploding watermelon stunt (currently notched at 11 million views on Facebook).”

New York Times: Tech Giants Shift Profits to Avoid Taxes. There’s a Plan to Stop Them.

New York Times: Tech Giants Shift Profits to Avoid Taxes. There’s a Plan to Stop Them.. “Digital tax dodgers, take heed: International leaders have advanced a plan to prevent large multinational companies like Apple, Facebook and Amazon from avoiding taxes by shifting profits between countries. It’s an effort to de-escalate a global battle over how to tax the digital economy.”

Harvard Business Review: Most Analytics Projects Don’t Require Much Data

Harvard Business Review: Most Analytics Projects Don’t Require Much Data. “n their headlong rush into advanced data science, big data, machine learning, and artificial intelligence, too many companies have ignored ‘small data.’ This is a huge miss. The relative ease, ubiquity, and power of small data projects carry profound implications for all employees, managers, and leaders at all levels, in every department, in every organization.”

New York Times: China Scores Businesses, and Low Grades Could Be a Trade-War Weapon

New York Times: China Scores Businesses, and Low Grades Could Be a Trade-War Weapon. “China is funneling vast amounts of public and private data into huge databases aimed at tightening its control over its nearly 1.4 billion people. But the business world has become its biggest target.”