Knowledge@Wharton: How a Twitter Audience of One Can Drive Business. “Every day, another political battle overtakes Twitter. It becomes the top trend, triggers millions of tweets and often makes news to a wider audience. But there’s a whole other side to Twitter that’s getting less attention — one that makes it crucial for businesses that are trying to avoid politics. It’s one that businesses need to learn quickly, or risk being replaced by startups overnight.”
Business Green: New database to highlight benefits of integrated reporting. “The free database includes a wide range of studies and papers exploring how integrated reporting that brings together financial and non-financial metrics, including environmental and social data, leads to increased stock liquidity, better performance, higher market valuation and a longer-term investor base for the businesses that adopt it.” I didn’t have a good sense of integrated reporting, but this article helped me out.
TechCrunch: Facebook redesigns biz Pages for utility as feed reach declines. “An unescapable fact of Facebook’s ubiquity is that as more Pages and people compete for limited News Feed attention, the percentage of a business’ followers who see their posts declines. Reach dropped 52 percent in just the first half of 2016, for example. Some admins consider it a conspiracy to get Pages to pay for ads boosting their posts, exacerbated by poor communication from Facebook and it telling businesses to work or advertise to get more followers that they now can’t reliably access via feed. But in reality, it’s a natural side effect of increased supply paired with plateauing demand.” Facebook Pages have been a disappointment to me for over three years now.
Daily Hive: Three Canadians are putting together the ultimate ‘Made In Canada’ list. “The tariffs against the US took effect on Canada Day and have the potential to raise the price of American-made products being sold on Canadian soil. If you’ve been making a conscious effort to look for what’s MIC (made in Canada), or perhaps you just don’t know where to start, look no further than this website that’s quickly been gaining traction.”
Techpoint (Nigeria): Introducing Techpoint Base: A comprehensive database for startups. “Over the years, Techpoint.ng has extensively covered Nigerian and African startups in their entirety and in this time, we have learnt a thing or two about them. We discovered a dearth of resource database for these startups; from essentials talent, to jobs, events and professionals. Even those hoping to see Nigerian startups in an organised order have to look real hard. And that is why we have launched Techpoint Base; to mitigate and gradually eliminate the resource problem of and for startups.”
Gemini Research News: Global trade doubles material use for fashion, electronics over two decades. “A new database gives researchers — and potentially policymakers — the ability to see how global trade affects environmental impacts. Trade is one of the most visible hallmarks of 21st century life. Cheap shipping and global supply chains mean that goods made in one country can easily be shipped for purchase or consumption halfway around the world. But if you are trying to assess — and limit — the environmental impacts of this trade, how can you possibly measure the environmental effects of a dress made in Pakistan that’s purchased in Peoria? Buying that dress drives all sorts of environmental and social impacts in far-away countries where the raw materials are extracted or products are made.”
Reuters: Google to invest $550 million in Chinese e-commerce giant JD.com. “Google will invest $550 million in Chinese e-commerce powerhouse JD.com, part of the U.S. internet giant’s efforts to expand its presence in fast-growing Asian markets and battle rivals including Amazon.com.”