Ubergizmo: Google Maps Now Supports Video Reviews. “According to reports, Local Guides will be able to upload short 10-second video clips that can act as quick reviews or a quick overview about a particular location. This feature was quietly launched about a couple of weeks ago, but it is expected that it will roll out publicly in the near future.”
Inc: This is Why Facebook Engagement is Falling for Brands and Publishers. “Businesses have relied on Facebook as a vehicle for customer engagement for years. The social media outlet entered the world like a majestic unicorn, helping brands and publishers rocket into stardom thanks to how easy it is to reach out to others using the site. But, recent numbers show that this beautiful, shining creature isn’t as magical as it once when it comes to engagement. In fact, the average number of engagements fell from 340 to 264 in just the first six months of 2017.”
TechCrunch: Microsoft’s AI camera app Pix is now a business productivity tool. “Microsoft Pix, the iOS camera app that leverages A.I. to help you take better photos, is venturing beyond being a tool for consumers with an update that now sees it able to assist with photos of business documents, whiteboards, post-it notes, and business cards.”
Northwestern: Want to Improve Your Sales Forecast? Check Your Company’s Facebook Feed.. ” In a recent study, Antonio Moreno, an associate professor of operations at Kellogg, found that social media data can improve sales forecasts. When researchers incorporated information about a clothing company’s Facebook interactions into prediction models, they could more accurately estimate purchases the following week. Using advanced algorithms was key to the improvements, meaning simply collecting social media data is not enough: companies should also upgrade their forecasting techniques.”
Bloomberg: Alphabet Finishes Reorganization With New XXVI Company. “Alphabet Inc. is forming a new holding company designed to finalize its evolution from Google, the web search giant, into a corporate parent with distinct arms that protects individual businesses in far-flung fields like health care and self-driving cars. The new entity, called XXVI Holdings Inc., will own the equity of each Alphabet company, including Google. The new structure legally separates Google from other units such as Waymo, its self-driving car business, and Verily, a medical device and health data firm.”
Amit Agarwal, of course: Get Email Alerts When New Employees Join a Company. “Most people use LinkedIn to get email alerts for new job postings that match their interests but did you know that LinkedIn can also help track new hires made by a company? You can easily keep an eye on new employees joining your own company or a competitor.”
CBR Online: Cyber-attacks made easy as nearly half of companies fail payment security. “Almost half of companies around the world failed to comply with payment security regulations, risking their future ability to take card payments. According to Verizon’s Payment Security Report, 45% of all companies assessed didn’t comply with the payment card industry rules, failing to scan their systems for vulnerabilities often enough and sometimes even not encrypting data.” In case you’re wondering why you have to keep replacing your credit card.