IP Australia: TM-link: the new database linking international trade mark data. “In partnership with Swinburne University of Technology and the University of Melbourne, IP Australia has developed a single, internationally-linked trade mark database called TM-link. TM-link is a world-first platform that links trade mark applications across countries and helps businesses search for trade marks across multiple jurisdictions.” It’s not completely global yet – data still being added – but it’s available now. You have to e-mail (!) for access.
TechCrunch: Pinterest rolls out its own version of QR codes. “If you are walking around a retailer, you might have seen a sign or something along those lines posted to check out its Pinterest account for additional content or products — but there was not really a seamless way to get to that account without a lot of tapping around. Taking a cue from some of the prevalence of QR codes around the world, like China, Pinterest said today that it is rolling out its own variation of QR codes for retailers and brands.”
Lohud: Which films got tax breaks? Check the first national database . “How much in public tax breaks has gone to films and television shows across the nation? The USA Today Network in New York spent months canvassing all 34 states that have film-incentive programs, finding that they allocate $1.3 billion breaks to productions. Of the states with programs — and about 10 have dropped them in recent years because of concerns about their economic value — 29 states responded to our requests for how much each film and show received over the past five years.”
TechCrunch: Facebook relaunches Events app as Facebook Local, adds bars and food. “Bad news for Yelp and good news for nightlife lovers. When you want to go out, it doesn’t necessarily have to be to an event. So to help you discover bars, restaurants, and nearby attractions too, Facebook is rebranding its standalone Events app as ‘Facebook Local’. Launching in the U.S. today on iOS and Android, Facebook Local combines events and permanent places to a single search engine powered by Facebook 70 million business Pages plus reviews and friends’ checkins.”
Google Blog: Taking your business global just got easier with Market Finder. “SME owners are experts when it comes to local customers, but are less knowledgeable about finding new markets and everything that entails: culture, buying trends, export legalities, and payment options for their product in other countries. This is a key problem; our 2017 consumer survey shows that UK SMEs cite international marketing and operational barriers as the biggest barriers to success abroad. Today, we’re announcing Market Finder, a new tool that helps businesses identify new customers, plan for success, and grow their export sales online. It also offers freely available guides, videos, and tips—making it as easy as possible for businesses to take the first steps into the export market.”
Google Blog: Reach more customers with Local Services by Google. “When people need a plumber or a locksmith, they search online for a business nearby. With Local Services by Google, businesses like yours can show up at the top of Search, so that you can reach local clients right when they’re interested, and book more jobs. Today we’re announcing that Local Services, previously in a pilot as Home Services, is running in 17 cities across the U.S., and will be available in 30 major metro areas by the end of 2017.”
Social Media Examiner: How to Create and Analyze Instagram Stories for Business Accounts. “Looking for ways to market your business with your Instagram business account? Are you aware of the unique advantages businesses have with Instagram Stories? In this article, you’ll discover how to create, use, and analyze Instagram stories using a business account.”