Bustle: Why Cake Memes Are Taking Over Your Feed Right Now

Bustle: Why Cake Memes Are Taking Over Your Feed Right Now. “We’ve seen some pretty weird internet trends circulate in the midst of the coronavirus pandemic. There was the bizarre #PillowChallenge where people were tying their pillows to their bodies with a belt like a dress. Then there were those ridiculous but hilarious Gossip Girl memes that demonstrated that people were very bored in quarantine. And now, social media is swarming with new ‘made of cake’ memes based on a running joke where people are convinced they’re… made of cake. Yes, we have collectively lost it.”

Bloomberg: Bakers Are Cashing In on Instagram’s Cake Obsession

Bloomberg: Bakers Are Cashing In on Instagram’s Cake Obsession. “In a cramped Manhattan apartment kitchen, Chelsey White painstakingly bakes, assembles, frosts and decorates an elaborate mermaid-themed cake. The entire four-hour process is videotaped, then edited down to a few brisk minutes and shared on social media. Its purpose served, the three-tiered, picture-perfect cake is chopped up and jammed into a Tupperware container. White brings all her leftovers to the office. She hates wasting cake.”