University of Georgia: UGA researcher studies celebrities’ Twitter influence on brand marketing

University of Georgia: UGA researcher studies celebrities’ Twitter influence on brand marketing. “Celebrities with a high number of Twitter followers and who are perceived positively in the public eye have the potential to be credible and influential brand endorsers, according to research by Joe Phua, an assistant professor of advertising in the University of Georgia Grady College of Journalism and Mass Communication. Phua’s study, ‘Following Celebrities’ Tweets about Brands: The Impact of Twitter-Based Electronic Word-of-Mouth on Consumers’ Source Credibility Perception, Buying Intention, and Social Identification with Celebrities,’ was published in the latest edition of the Journal of Advertising. It is co-authored by Seung-A Annie Jin, an assistant professor of marketing communication at Emerson College in Boston.”

Hollywood.com Launches New Photo Site / Archive

Hollywood.com has launched a new photo site/archive. I’m bad on popular culture past about 1976, so I this isn’t a site I can assess well. “From paparazzi photos of your favorite celebs to movie premieres, get lost in this glorious world of photos. The Photo Archive contains over 10 million hi-res photos, updated in real time, and the library is fully searchable by keyword.”

NYT: Snapchat Plays Hard to Get With Celebrities and Influencers

New York Times: Snapchat Plays Hard to Get With Celebrities and Influencers. “The musician Jay Sean has visited the headquarters of YouTube, Facebook and Twitter. Instagram has reached out to tutor him on the best time to post photos for maximum impact. But there is one social media service Mr. Sean has not heard from, even though he frequently uses the app to post spontaneous snippets of his life: Snapchat.”

New York Magazine: Use These Secret Hacks to Find Every Celebrity on Snapchat

From New York Magazine, as I’m trying to find more reasons to use Snapchat: Use These Secret Hacks to Find Every Celebrity on Snapchat . “While it’s fairly easy to add personal friends via their names or cell-phone numbers in your address book, adding celebrities, athletes, politicians, and … please forgive me … influencers isn’t as simple, especially if you don’t know their usernames. Unlike other social apps (e.g., Twitter, Facebook, and Instagram) Snapchat does not recommend people for you to follow based on those you already do. You’ve got to do the work yourself.”

WaPo: ‘Angry and personal’: Social media is fueling attacks on celebrities, new study finds

WaPo: ‘Angry and personal’: Social media is fueling attacks on celebrities, new study finds. “Social media has altered the motives and targets of those who set out to kill public figures, spreading the threat beyond politicians to music stars, athletes and other pop-culture icons, according to a new study by a senior FBI official and a prominent forensic psychologist. The study, which was published online Wednesday in the journal Behavioral Sciences and the Law, aims to update a landmark Secret Service report that examined attacks on public figures between 1949 and 1995, ending with ‘Unabomber’ Ted Kaczysnki.”