ScienceBlog: Clickbait Secrets Exposed! Humans And AI Team Up To Improve Clickbait Detection. “Humans and machines worked together to help train an artificial intelligence — AI — model that outperformed other clickbait detectors, according to researchers at Penn State and Arizona State University. In addition, the new AI-based solution was also able to tell the difference between clickbait headlines that were generated by machines — or bots — and ones written by people, they said.”
The Next Web: How social media dilutes scientific discoveries into clickbait. “Millions of Americans shape their ideas on complex and controversial scientific questions – things like personal genetic testing, genetically modified foods and their use of antibiotics – based on what they see on social media. Even many traditional news organizations and media outlets report incomplete aspects of scientific studies, or misinterpret the findings and highlight unusual claims. Once these items enter into the social media echo chamber, they’re amplified. The facts become lost in the shuffle of competing information, limited attention or both.”
TechCrunch: Facebook is clamping down on posts that shamelessly beg for your engagement. “A lot of crap gets shared on Facebook, but coming soon the volume may be a little less after Facebook made a move to penalize content that shamelessly begs people for engagement. The social network giant said today that it will penalize Page owners and people who resort to ‘engagement bait,’ which means posts that encourage users to like, comment or tag people in the comments section in order to gain wider visibility of their content.” YAY!
Consumerist: Facebook Cracking Down On Video Clickbait In The Newsfeed. “There are two kinds of video clickbait Facebook is going after: Stories that feature either fake video play buttons embedded in their imagery, or videos that only play a static image.”
TechCrunch: Facebook News Feed change demotes sketchy links overshared by spammers . “Technically, Facebook can’t suspend people’s accounts just for sharing 50-plus false, sensational or clickbaity news articles per day. It doesn’t want to trample anyone’s right to share. But there’s nothing stopping it from burying those links low in the News Feed so few people ever see them.”
Backchannel: Thousands of College Kids Are Powering a Clickbait Empire. “In the spring of 2015, the internet briefly became obsessed with the virility of the ‘dadbod.’ For a moment, the merits of the pudgy-middled male physique seemed to outweigh a six pack or chiseled biceps. That year, the Collins English Dictionary added the term ‘dadbod’ to its list of new words. ‘Hail to the average man,’ the fad seemed to suggest. Like all short-lived, much-loved internet phenomenon, the dadbod had to start somewhere, and in this case, it started as a story published by a 19-year-old college student, posted to an online platform called Odyssey.”
Yay! From Search Engine Roundtable: Google Calls Out Sites With Taboola Or Outbrain Links. “Nathan Johns, a relatively quiet search quality analysts in the Google Search department posted on Twitter that sites writing about fake news should ‘think twice’ about placing taboola or outbrain links on your site.” It isn’t clear this is an official Google position, but it’s good to see that SOMEONE affiliated with Google feels like this.