Nylon: High Fashion Houses Are Launching Social Media Projects For Fans At Home

Nylon: High Fashion Houses Are Launching Social Media Projects For Fans At Home. “Fashion houses are finding ways to keep the creativity going, even while working from home. Alexander McQueen, Balmain, and Bottega Veneta have all launched new initiatives all meant to thrive while the world is in isolation. On Wednesday, Alexander McQueen announced the McQueen Creators project, inviting fans to offer new interpretations of classic McQueen pieces presented through social media. For the first week, fans are encouraged to sketch, paint, or color the rose dress from its Fall 2019 collection, with some to be featured on Alexander McQueen’s Instagram page.”

Japan Times: Fashion week is compelled to go online

Japan Times: Fashion week is compelled to go online. “The runway shows and their accompanying exhibitions, where buyers’ orders are actually taken, incur astronomical costs. The size of the brand doesn’t matter, they all have to send out invitations via PR agencies, book models and plan after-parties — a significant financial outlay that must be recouped though sales in order to survive. For smaller brands, fashion weeks are already a gamble.”

Marie Claire: ‘Working From Home Fits’ Is The Wholesome New Instagram Account You Need To Follow

Marie Claire: ‘Working From Home Fits’ Is The Wholesome New Instagram Account You Need To Follow. “With most of the world in lockdown and self-quarantined to stop the spread of COVID-19, an emerging new fashion trend has come to light. Titled the ‘work from home fit’, social media users globally are sharing what they’re wearing as their daily work uniform – including, but not limited to, dressing up for no reason, mismatched shoes and non-work appropriate tees, luxurious two-piece sets and pyjamas.”

TechCrunch: Glisten uses computer vision to break down product photos to their most important parts

TechCrunch: Glisten uses computer vision to break down product photos to their most important parts. “It’s amazing that in this day and age, the best way to search for new clothes is to click a few check boxes and then scroll through endless pictures. Why can’t you search for ‘green patterned scoop neck dress’ and see one? Glisten is a new startup enabling just that by using computer vision to understand and list the most important aspects of the products in any photo.”

Inside The “Vault”: Emily Adams Bode Partners With Microsoft on an AI-Powered Digital Quilt Archive (Vogue)

Vogue: Inside The “Vault”: Emily Adams Bode Partners With Microsoft on an AI-Powered Digital Quilt Archive. “The custom AI-powered, design-to-production platform acts as a computerized library of quilts and patterns through which Bode and her team can attach historical dates and facts and catalogue how much of a certain material they have left…. This is the first technology of its kind to be applied to fashion in this way, and the hope is that more and more brands, namely those which use upcycled or historical materials, will be able to utilize the platform in order to help streamline and grow their businesses.”

Mashable: Instagram is changing how people pack for trips

Mashable: Instagram is changing how people pack for trips. “When Alyssa Ramos packs for a trip, functionality is far from her top priority. This solo traveler researches which colors will pop in her next destination, and brainstorms how outfits will fare with her Instagram audience. Sure, it sounds extra, but packing for Instagram is part of Ramos’ job. As a full-time travel influencer, she gets paid to take gorgeous photos in drool-worthy destinations, and she makes money through partnerships with fashion brands. But influencers aren’t the only ones matching outfits to locations these days.”