ReliefWeb: British Red Cross launches new online knowledge-sharing platform

ReliefWeb: British Red Cross launches new online knowledge-sharing platform. “The hub is a free online platform with over 300 resources, providing a ‘one stop shop’ for anyone mainstreaming community engagement and accountability. Materials range from a ready-to-download three-day training package, to a toolkit designed to help set up and manage complaint and feedback mechanisms in any context.”

How to Use Facebook Live in Your Marketing: An 8-Step Plan (Social Media Examiner)

Social Media Examiner: How to Use Facebook Live in Your Marketing: An 8-Step Plan. “Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.”

The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience

The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience. “Blending art with social media language increased visits to the National Museum of Fine Arts (MNBA) by 60 percent. The Hashtags da Arte exhibition selected 40 pieces from the museum’s collection and marked each one with stickers featuring keywords used in apps (Instagram, Twitter, Facebook) intermingled with the descriptions of the works. The method aroused young people’s curiosity for art.”

Ask Me Anything: Promoting Archive Collections On Reddit (RIT Scholar Works)

RIT Scholar Works: Ask Me Anything: Promoting Archive Collections On Reddit. “Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called ‘Ask Me Anything’ (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology.”

Massive Science: Scientists are fostering public trust on social media, one selfie at a time

Massive Science: Scientists are fostering public trust on social media, one selfie at a time. “What’s more visually appealing to you: a photo of a bubbling beaker, or a selfie of a scientist holding said beaker, with gloved hands and a grin on their face? If you picked the selfie, you’re not alone. Without ever being taught how, we’re already fluent in the language of pictures – and in particular, faces engage us.”

CNET: Libraries lean on Twitter, Facebook and Instagram to reel you in

CNET: Libraries lean on Twitter, Facebook and Instagram to reel you in. “The success libraries are having on social media helps them combat their biggest challenge: the perception they’re just old buildings bulging with dusty books. Facebook, Twitter, Snapchat and Instagram let libraries tell the world that they have more to offer.”

Free webinar: How to Host a Community Scanning Day, April 25, 2019 at 2 pm (Digital Library of Georgia)

Digital Library of Georgia: Free webinar: How to Host a Community Scanning Day, April 25, 2019 at 2 pm. “As members of the cultural heritage community, we want our collections and activities to reflect all people in our communities. Hosting a community scanning day is an interactive, participatory way to collect–and digitize–memories from our communities and to document our own history. However, there are logistics to consider, including equipment selection, access and delivery systems for scanned content, and determining rights to view and disseminate information online. Join Becky Geller of the Northeast Document Conservation Center and three panelists (Poke, DeNiro, and Shull) who recently held successful community digitization events as they provide an overview of each of these tasks and to help you organize your next event.”