Social Media Examiner: How to Use Facebook Live in Your Marketing: An 8-Step Plan. “Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.”
community outreach
The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience
The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience. “Blending art with social media language increased visits to the National Museum of Fine Arts (MNBA) by 60 percent. The Hashtags da Arte exhibition selected 40 pieces from the museum’s collection and marked each one with stickers featuring keywords used in apps (Instagram, Twitter, Facebook) intermingled with the descriptions of the works. The method aroused young people’s curiosity for art.”
University of California Davis: Using Facts to Promote Cancer Prevention on Social Media Is More Effective Than Personal Stories
University of California Davis: Using Facts to Promote Cancer Prevention on Social Media Is More Effective Than Personal Stories. “Researchers looked at thousands of Twitter messages to identify the effects of the type of sender (individuals or organizations) and content type (basic information and facts or personal stories). They found that people shared informational tweets about cervical cancer prevention significantly more than personal-experience tweets. Furthermore, people shared information from organization senders, regardless of the content, rather than individual senders.”
New Zealand Herald: Police pay $10,000 for social media audit – to be told to do fewer puppy posts
New Zealand Herald: Police pay $10,000 for social media audit – to be told to do fewer puppy posts. “Police paid $10,000 for a social media audit by a marketing company which suggested dialling back on puppy pictures and posting more about operational police work. The audit included a manual assessment of thousands of comments on police social media channels.”
Ask Me Anything: Promoting Archive Collections On Reddit (RIT Scholar Works)
RIT Scholar Works: Ask Me Anything: Promoting Archive Collections On Reddit. “Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called ‘Ask Me Anything’ (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology.”
Massive Science: Scientists are fostering public trust on social media, one selfie at a time
Massive Science: Scientists are fostering public trust on social media, one selfie at a time. “What’s more visually appealing to you: a photo of a bubbling beaker, or a selfie of a scientist holding said beaker, with gloved hands and a grin on their face? If you picked the selfie, you’re not alone. Without ever being taught how, we’re already fluent in the language of pictures – and in particular, faces engage us.”
CNET: Libraries lean on Twitter, Facebook and Instagram to reel you in
CNET: Libraries lean on Twitter, Facebook and Instagram to reel you in. “The success libraries are having on social media helps them combat their biggest challenge: the perception they’re just old buildings bulging with dusty books. Facebook, Twitter, Snapchat and Instagram let libraries tell the world that they have more to offer.”
