The Daring Librarian: 10 Easy Instagram Photo Book Challenge . “For the past 6 months, I’ve been working on a new presentation for a keynote appearance in Ohio and it’s making me more thoughtful about the potential of Instagram. More clever ways to interact with Libraries, literacy, books, reading, kids, and our community.”
community outreach
NiemanLab: Can a science escape room livestreamed on Twitch help bring viewers to public media?
NiemanLab: Can a science escape room livestreamed on Twitch help bring viewers to public media?. “Twitch. An escape room. YouTube influencers. Outer space. And public media. You never know what concoction of trends will make an experiment successful. And that’s the job of WGBH’s emerging platforms initiative: finding mixes that help the Boston-based public media station reach younger audiences (Gen Z and millennials) through newer platforms (Instagram, Twitch, Twitter, Snapchat Discover, YouTube, subreddits, and TikTok). ”
Mashable: Youth pastors are deeply uncool, but this TikTok priest is leaning into it
Mashable: Youth pastors are deeply uncool, but this TikTok priest is leaning into it. “Youth pastors are profoundly uncool. Father David Peters, the Episcopalian priest who keeps going viral on TikTok, has managed to connect with internet culture in spite of that fact.”
How to Use Facebook Live in Your Marketing: An 8-Step Plan (Social Media Examiner)
Social Media Examiner: How to Use Facebook Live in Your Marketing: An 8-Step Plan. “Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.”
The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience
The Rio Times: Museum in Rio Uses Social Media Language to Attract Audience. “Blending art with social media language increased visits to the National Museum of Fine Arts (MNBA) by 60 percent. The Hashtags da Arte exhibition selected 40 pieces from the museum’s collection and marked each one with stickers featuring keywords used in apps (Instagram, Twitter, Facebook) intermingled with the descriptions of the works. The method aroused young people’s curiosity for art.”
University of California Davis: Using Facts to Promote Cancer Prevention on Social Media Is More Effective Than Personal Stories
University of California Davis: Using Facts to Promote Cancer Prevention on Social Media Is More Effective Than Personal Stories. “Researchers looked at thousands of Twitter messages to identify the effects of the type of sender (individuals or organizations) and content type (basic information and facts or personal stories). They found that people shared informational tweets about cervical cancer prevention significantly more than personal-experience tweets. Furthermore, people shared information from organization senders, regardless of the content, rather than individual senders.”
New Zealand Herald: Police pay $10,000 for social media audit – to be told to do fewer puppy posts
New Zealand Herald: Police pay $10,000 for social media audit – to be told to do fewer puppy posts. “Police paid $10,000 for a social media audit by a marketing company which suggested dialling back on puppy pictures and posting more about operational police work. The audit included a manual assessment of thousands of comments on police social media channels.”
