RIT Scholar Works: Ask Me Anything: Promoting Archive Collections On Reddit. “Social media is an important marketing and outreach tool for many libraries. While Facebook, Twitter, and Instagram are commonly used, Reddit is underutilized despite its popularity and high user engagement. Special collections can use Reddit to reach and engage with their target audiences, no matter how niche. This article explains how to use Reddit and host an event called ‘Ask Me Anything’ (AMA), using as a model a successful AMA hosted by archivists at the Rochester Institute of Technology.”
community outreach
Massive Science: Scientists are fostering public trust on social media, one selfie at a time
Massive Science: Scientists are fostering public trust on social media, one selfie at a time. “What’s more visually appealing to you: a photo of a bubbling beaker, or a selfie of a scientist holding said beaker, with gloved hands and a grin on their face? If you picked the selfie, you’re not alone. Without ever being taught how, we’re already fluent in the language of pictures – and in particular, faces engage us.”
CNET: Libraries lean on Twitter, Facebook and Instagram to reel you in
CNET: Libraries lean on Twitter, Facebook and Instagram to reel you in. “The success libraries are having on social media helps them combat their biggest challenge: the perception they’re just old buildings bulging with dusty books. Facebook, Twitter, Snapchat and Instagram let libraries tell the world that they have more to offer.”
The Verge: For Some Small Businesses, Instagram Has Replaced Word-of-Mouth
The Verge: For Some Small Businesses, Instagram Has Replaced Word-of-Mouth. “Self-styled as DirtQueenNYC, [Jarema] Osofsky got her start selling plants on a Brooklyn street. But like many Instagram users finding new ways to use the platform — whether it’s creating safe havens through secret finsta accounts, garage sale-style selling, photo fan-fic, or repurposing memes — she’s past posting flashy photos to the main grid. DirtQueenNYC is something else: a modern take on word-of-mouth marketing. “People post a picture of a plant that they got from me and tag me,” she says. From there, her service spreads among their friends.”
Free webinar: How to Host a Community Scanning Day, April 25, 2019 at 2 pm (Digital Library of Georgia)
Digital Library of Georgia: Free webinar: How to Host a Community Scanning Day, April 25, 2019 at 2 pm. “As members of the cultural heritage community, we want our collections and activities to reflect all people in our communities. Hosting a community scanning day is an interactive, participatory way to collect–and digitize–memories from our communities and to document our own history. However, there are logistics to consider, including equipment selection, access and delivery systems for scanned content, and determining rights to view and disseminate information online. Join Becky Geller of the Northeast Document Conservation Center and three panelists (Poke, DeNiro, and Shull) who recently held successful community digitization events as they provide an overview of each of these tasks and to help you organize your next event.”
CNET: On Reddit, police are reaching communities they can’t on Facebook or Twitter
CNET: On Reddit, police are reaching communities they can’t on Facebook or Twitter. “After resolving a hostage situation in March 2017, the Seattle Police Department held two press conferences. The first was at the crime scene, where officers arrested a man with a knife yelling at police to shoot him after two hours of negotiations. The second was two days later — at an Ask Me Anything on Reddit.”
Social Media Examiner: How to Promote Your Live Event on Facebook
Social Media Examiner: How to Promote Your Live Event on Facebook. “Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.”
