Social Media Examiner: How to Market on Reddit: A Guide for Businesses. “Are you looking to expand your marketing outside the traditional social platforms? Have you considered Reddit? In this article, you’ll learn how to market your business on Reddit.” Some things in the article are specific to Reddit, but a lot of it is just “how to market and do outreach on a community site without being a complete putz.”
community outreach
American Alliance of Museums: Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups
American Alliance of Museums: Say Cheese! 3 Ways Museums Can Compete with Instagrammable Pop-Ups. “As recently as in 2015, the average admission price for an art museum in North America was eight dollars, and according to the American Alliance of Museums, as of 2012 approximately 37 percent of all U.S. museums were free. Meanwhile, people are paying thirty-eight dollars—and buying tickets weeks in advance—for a chance to see the Museum of Ice Cream, which is not a museum at all (because it neither collects, conserves, nor interprets material), but a maze of colorful rooms where visitors wait in long lines to take selfies with clever backdrops.”
WXYZ: IRS creates Instagram account ‘to reach more taxpayers’
WXYZ: IRS creates Instagram account ‘to reach more taxpayers’. “The Internal Revenue Service has launched an Instagram account ‘as part of a larger mission of helping all taxpayers understand and meet their tax responsibilities.'”
Entomology Today: How to Make Your Bug Info Invasive (on Social Media)
Entomology Today: How to Make Your Bug Info Invasive (on Social Media). “You’ve built a spiffy website about your insect research, or written a new extension bulletin about the latest pest. But for some reason, it looks weird on Facebook, and never shows up in Google Search. Why not? The reason may lie behind the scenes, in the code of your website. Fortunately, you don’t have to be a code-wonk to fix this problem! There are a few simple changes you can make to spiffy up your presence on the web.” There is nothing earth-shattering here but in this quick article Dr. Gwen Pearson beautifully lays out why you should care about things like metadata. One of those articles you send to friends with the note “When I said x this is what I meant.”
Science Daily: Social media for medical journals operates in ‘wild west,’ needs more support to succeed
Science Daily: Social media for medical journals operates in ‘wild west,’ needs more support to succeed . “In this first study to examine social media editor roles at medical journals, researchers found that while medical journals are using social media more to extend the reach of new research, the responsibilities and measures of success for these roles aren’t well defined or supported. More support is needed to get the information to the public more efficiently.”
HeraldReview: Through Apps And Workshops Museums Help Better The Lives Of Americans Living With Dementia
HeraldReview: Through Apps And Workshops Museums Help Better The Lives Of Americans Living With Dementia. “On Sept. 24, the Minnesota Historical Society (MNHS) will launch the U.S. version of the award-winning ‘House of Memories’ dementia awareness program, originally developed in the U.K. by National Museums Liverpool to provide person-centered care for people to live well with dementia. The program offers training workshops, resources and activities, including the ‘My House of Memories’ app, the first of its kind in the world. The app features more than 100 interactive pages of MNHS collection items, which can help those living with dementia draw on memories to create personal connections with family, friends and caregivers.”
Social Media Explorer: Free Video Creation Tools for Social Media Marketers on a Budget
Social Media Explorer: Free Video Creation Tools for Social Media Marketers on a Budget. “In this post, you’ll find professional-level video editing software for Mac and Windows, mobile apps for quick compilations, screen and video recording tools, and instant GIF and thumbnail builders. But before we jump into reviewing them, let’s take a moment and recall few video publishing trends you should keep in mind before hitting the ‘Share’ button.”
