Hongkiat: 5 Competitor Monitoring Strategies and Tools for Your Online Businesses. “If you’re ready to take your competitive strategy to the next level, this post will help you get started with five strategies for monitoring competitors that are tailored for online businesses.”
Hongkiat: Pull Twitter Analytics From Any Account with Burrrd. “There’s so much you can learn by studying someone’s Twitter account. Who they follow, who follows them, how often they tweet, plus lots of data on the type of content they share. The free web app, Burrrd pulls all this data for you with neat tables & charts for easy browsing. Just enter the Twitter handle of any account and go to town.”
The Verge: An internal Google email shows how the company cracks down on leaks. “Google is facing a lawsuit in San Francisco Superior Court alleging that the company has fostered a culture of secrecy and fear. Leaks to the media are forbidden, and employees are encouraged to monitor their colleagues for leaks, according to the suit, which was filed in December by an anonymous ex-employee who claims they were unjustly fired.”
Social Media Examiner: How to Research Your Competitors on Instagram. “Wondering what your competitors are up to on Instagram? Want to compare their marketing efforts to yours? Researching how your competitors market on Instagram can help you find new ways to reach your shared customer base. In this article, you’ll discover how to research your competitors on Instagram.”
RAPS: Using Twitter as an Intelligence Tool: 85 Accounts Worth Following. “With the rise of president-elect Donald Trump, it’s become abundantly clear that Twitter matters. And it matters not just for politics. For regulatory affairs folks in in the pharmaceutical and medical device spaces, for investors, and even for the regulators themselves, Twitter is a great place to catch the day’s breaking news before the headlines are written.” Minimal annotation but enough.
From Convince and Convert: How to Use Competitive Social Monitoring on Twitter. “The power of competitive social media analysis is not the awareness of every tweet or post. Rather, the true power comes from the trends you find by aggregating data to extract patterns….Here’s how to mine Twitter mentions for marketing opportunities. We’ll learn what works for your target audience and who is realizing results. It’s an easy way to find strategies that have been battle tested by your competitors.” Very detailed, very thoughtful, I feel like I just got educated.
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