Tag Archives: consumers

‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows (Notre Dame News)

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Notre Dame News: ‘Lyft’ vs. ‘Lift’: Consumers are less likely to support brands with unconventional spellings, study shows . “New research from the University of Notre Dame finds that in general, consumers are less likely to support uniquely spelled unfamiliar brands, compared with those that use the conventional spelling of the same word… However, the study finds there is no backfire effect when a company’s motive for selecting a uniquely spelled name is perceived as sincere.”

California Department of Financial Protection and Innovation: DFPI Launches Scam Tracker to Help the Public Spot Crypto Scams

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California Department of Financial Protection and Innovation: DFPI Launches Scam Tracker to Help the Public Spot Crypto Scams. “The Crypto Scam Tracker is a database that is searchable by company name, scam type, or keywords to learn more about the crypto specific complaints the DFPI has received. An accompanying glossary aims to help consumers better understand common scams.”

Lifehacker: How to Cancel a Subscription Online Even When the Company Doesn’t Want You To

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Lifehacker: How to Cancel a Subscription Online Even When the Company Doesn’t Want You To. “As it turns out, this isn’t a universal problem: Some states have enforceable laws on the books requiring companies to make it as easy to cancel a subscription as it is to sign up. California is the shining example: Since 2018, the state requires companies to offer California-based customers a way to cancel online. Paradise. If you’re one of the 290 million U.S. citizens who don’t live in California, that’s OK.” Brilliant. Tell your friends.

Now for sale: Data on your mental health (Washington Post)

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Washington Post: Now for sale: Data on your mental health. “Capitalizing on the pandemic explosion in telehealth and therapy apps that collect details of your mental health needs, data brokers are packaging that information for resale, a new study finds. There’s no law stopping them.”

Wall Street Journal: ‘De-Influencers’ Want You to Think Twice Before Buying That Mascara

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Wall Street Journal: ‘De-Influencers’ Want You to Think Twice Before Buying That Mascara. “After years of influencers pushing cosmetics, clothes, personal tech and supplements to the masses, a rising cohort is taking a different tack: telling people what not to buy. They’re calling it ‘de-influencing.’ The term is being popularized in videos by people whose experience runs the gamut: disappointed consumers, savvy beauty bloggers, doctors dispelling skin-care myths and former retail employees dishing on which products they saw returned most often.”

National Institute of Standards and Technology: Deciding Whether to Install Solar Panels on Your Home? A New NIST Web Tool Can Help

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National Institute of Standards and Technology: Deciding Whether to Install Solar Panels on Your Home? A New NIST Web Tool Can Help. “Whether it’s to live more sustainably, save money or both, many people think about adding solar panels to their homes. Homeowners consider a number of factors, including which type of solar panel might work best for them, when deciding whether the investment is worth it. Now, an online software tool from the National Institute of Standards and Technology (NIST) can help answer homeowners’ questions. The software is called [PV]2 — Present Value of PhotoVoltaics — and it analyzes the economic and environmental impacts of rooftop solar technology.”

University of Florida: Smartphones push consumers to prefer unique, tailored products

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University of Florida: Smartphones push consumers to prefer unique, tailored products. “Personalized wine lists. Tailored clothing options. Unique experiences just for you. The world is awash in products and services that promise to provide custom experiences to every consumer. And it turns out our smartphones are pushing us to unconsciously prefer just these kinds of customized options.”

Mother Jones: A Crypto Giant Froze Their Accounts. Now Customers Are Begging a Judge for Their Money Back.

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Mother Jones: A Crypto Giant Froze Their Accounts. Now Customers Are Begging a Judge for Their Money Back.. “According to a presentation filed in court, Celsius now hopes to offer its customers a choice: accept a cash payment worth just a fraction of their investments, or opt to ‘remain “long” crypto’—that is, continue to hold their digital currency on Celsius’ books in the hopes of eventually being able to recover their money.”

Rensselaer: Consumers Are Likely To Be Susceptible to Slick Graphic Design of Trading Platforms

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Rensselaer: Consumers Are Likely To Be Susceptible to Slick Graphic Design of Trading Platforms. “Research conducted by Gaurav Jain, a behavioral economist and assistant professor at Rensselaer, and John Chen, an undergraduate student studying biology in Rensselaer’s accelerated B.S./M.D. program, explored how certain graphic designs on decentralized finance (defi) apps can target an investor’s inexperience to elicit decisions that are quick and uninformed, using an investor’s intuition rather than information.”

NBC News: Class-action suit filed against Equifax after millions of scores were affected by glitch

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NBC News: Class-action suit filed against Equifax after millions of scores were affected by glitch. “A class-action lawsuit has been filed against Equifax following a report that millions of credit scores were affected by a technical glitch in the credit bureau’s reporting system.”

Bleeping Computer: Huge network of 11,000 fake investment sites targets Europe

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Bleeping Computer: Huge network of 11,000 fake investment sites targets Europe. “Researchers have uncovered a gigantic network of more than 11,000 domains used to promote numerous fake investment schemes to users in Europe. The platforms show fabricated evidence of enrichment and falsified celebrity endorsements to create an image of legitimacy and lure in a larger number of victims.”

NPR: Amid the hype, they bought crypto near its peak. Now, they cope with painful losses

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NPR: Amid the hype, they bought crypto near its peak. Now, they cope with painful losses. “Quarterback Tom Brady and his wife, supermodel Gisele Bündchen, starred in an ad for FTX, and a commercial for Crypto.com featured Academy Award-winning actor Matt Damon. These were designed to appeal to a potential investor’s fear of missing out. ‘Fortune favors the brave,’ Damon says. The ads included little-to-no explanation of crypto, and how risky the unregulated asset is. About two weeks after that Crypto.com ad debuted, Bitcoin set a new record: $68,990. Today, it’s less than a third of that.”

PR Newswire: CCsmart.org Helps Americans Understand the Value of a Community College Education (PRESS RELEASE)

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PR Newswire: CCsmart.org Helps Americans Understand the Value of a Community College Education (PRESS RELEASE). “CCsmart is an evidenced-based and data driven website designed to make it easier to find reliable information about higher education pathways, from workforce training to associate degrees to transfer options to bachelor’s degrees. It also provides easy to understand information about financial options for various credential and degree options and aid options beyond just Pell Grants and the FAFSA.”