‘You’re able to grow audiences much faster’: For some creators, Facebook Watch beats YouTube (Digiday)

Digiday: ‘You’re able to grow audiences much faster’: For some creators, Facebook Watch beats YouTube. “Markian Benhamou is a 22-year-old Facebook creator who specializes in producing comedy skits geared to Generation Z. He started creating content for YouTube in 2014 when he was 16. But after one of his videos went viral on Facebook in 2018, he retooled his approach: Now his videos appear first on Facebook. To date, he has 7 million followers on Facebook and 400,000 subscribers on YouTube.”

New York Times: Hype House and the Los Angeles TikTok Mansion Gold Rush

New York Times: Hype House and the Los Angeles TikTok Mansion Gold Rush. “So-called collab houses, also known as content houses, are an established tradition in the influencer world. Over the last five years they have formed a network of hubs across Los Angeles.”

NBC News: How social media has changed in the past decade, according to its influencers

NBC News: How social media has changed in the past decade, according to its influencers. “As 2019 comes to a close, NBC News spoke with some of the people who helped shape the digital space as we know it, including meme makers, YouTube stars, viral celebrities and internet critics, many of whom have asked to be identified by the names they use online because of privacy concerns.”

Engadget: YouTube’s burnout generation

Engadget: YouTube’s burnout generation. “Since about 720,000 hours of footage — equivalent to more than 82 years — are uploaded to the site daily, a major decider in whether a video gets seen (and thus how much a YouTuber gets paid through AdSense advertising revenue) is its appearance on the site’s front page or ‘up next’ column. But despite constant theorizing and probing, most creators are in the dark about what it takes to get their videos surfaced, leaving them in constant insecurity that they might wake up one day to be invisible and irrelevant.”

9to5Google: YouTube will test a new ‘featured in this video’ grid for collaborators

9to5Google: YouTube will test a new ‘featured in this video’ grid for collaborators. “YouTube’s Android app is about to be the testing grounds for a handy new feature for creators. Soon, YouTube will add a ‘featured in this video’ section to videos that involved any collaborators instead of having creators push that information into a cluttered description.”

Wired: On Farming YouTube, Emu Eggs and Hay Bales Find Loyal Fans

Wired: On Farming YouTube, Emu Eggs and Hay Bales Find Loyal Fans. “YouTube is home to influencers from nearly every professional and cultural niche, from crystal healers to fast food connoisseurs, and farming is predictably no exception. In fact, agrarian content is growing: Creators uploaded 61 percent more farming-related videos to YouTube this year than the one before, and views on farming content are up 69 percent, according to Madeline Buxton, a culture and trends manager at the company. Buxton traveled to Nebraska last week to give a keynote presentation about the phenomenon at the annual Farmer2Farmer conference, an industry event put on by the Farmers Business Network.”

YouTube’s top earners: Eight-year-old Ryan tops list with $26m (BBC)

BBC: YouTube’s top earners: Eight-year-old Ryan tops list with $26m. “An eight-year-old boy who reviews toys has been named as the highest earning YouTuber, for the second year in a row. Ryan, of Ryan’s World, earned $26m (£20m) in 2019, up from $22m in 2018, according to an annual top-10 ranking by Forbes, based on estimated earnings between June 2018 and June 2019.”