CNET: Facebook, Instagram working on tools to help creators make money

CNET: Facebook, Instagram working on tools to help creators make money. “Facebook CEO Mark Zuckerberg said Tuesday the social network is working on new tools to help people who do creative work make more money, including a marketplace to match brands with creators. Zuckerberg also said the company was building online shops so creators can sell items directly on the social media platform and a way for them to get a cut of the sales of products they’re recommending.”

YouTube: Why popular YouTubers are building their own sites

YouTube: Why popular YouTubers are building their own sites. “Whether he’s showing off astronomically expensive computer gaming hardware or dumpster-diving for the cheapest PC builds possible, Linus Sebastian’s videos always strike a chord, and have made him one of the most popular tech personalities on YouTube. But Google-owned YouTube gets most episodes of Linus Tech Tips a week late. Now, they debut on his own site called Floatplane, which attracts a much smaller crowd.”

Google Blog: A community for web creators to grow and get inspired

Google Blog: A community for web creators to grow and get inspired. “Today we’re launching Google Web Creators to provide tools, guidance and inspiration for people who make awesome content for the web. In addition to this blog, you can check us out on Twitter, Instagram and YouTube. A web creator could be a blogger, a photographer with a website, or a journalist—anyone who places their content on the open web. And while web creators may have different backgrounds, industries or areas of expertise, we think we can all learn from each other.”

Search Engine Journal: New Google Search Console Insights For Content Creators

Search Engine Journal: New Google Search Console Insights For Content Creators. “Google Search Console Insights, a new experience tailored for content creators and publishers, is now being tested with select users. Search Console Insights gives content creators access to new data that goes above and beyond what’s available in the regular version of Search Console. Site owners can use the data to better understand how their content is resonating with users.”

CNET: TikTok launches $200 million Creator Fund to pay people to post

CNET: TikTok launches $200 million Creator Fund to pay people to post. “If your dream job is to crank out TikTok clips for a living, then you might be in luck. On Thursday, the popular and controversial app announced the TikTok Creator Fund, a pool of $200 million for users in the US ‘to help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content.’”

Search Engine Journal: Google Appoints First-Ever ‘Creator Liaison’ for YouTube

Search Engine Journal: Google Appoints First-Ever ‘Creator Liaison’ for YouTube. “Google has created a new position within its company; a ‘creator liaison’ for communication between YouTube and its video publishers. A former YouTuber named Matt Koval has been appointed to the position, so you can now think of him as the Danny Sullivan (Google’s Search Liaison) of YouTube.”

Search Engine Journal: Facebook’s New Creator Studio App Helps With Managing Pages On the Go

Search Engine Journal: Facebook’s New Creator Studio App Helps With Managing Pages On the Go. “Facebook is launching a Creator Studio app for iOS and Android that assists users with managing page content and monitoring performance. This marks the first time Facebook’s Creator Studio has had a mobile app, which is designed to be a companion to the more robust desktop app.”

‘You’re able to grow audiences much faster’: For some creators, Facebook Watch beats YouTube (Digiday)

Digiday: ‘You’re able to grow audiences much faster’: For some creators, Facebook Watch beats YouTube. “Markian Benhamou is a 22-year-old Facebook creator who specializes in producing comedy skits geared to Generation Z. He started creating content for YouTube in 2014 when he was 16. But after one of his videos went viral on Facebook in 2018, he retooled his approach: Now his videos appear first on Facebook. To date, he has 7 million followers on Facebook and 400,000 subscribers on YouTube.”

NBC News: How social media has changed in the past decade, according to its influencers

NBC News: How social media has changed in the past decade, according to its influencers. “As 2019 comes to a close, NBC News spoke with some of the people who helped shape the digital space as we know it, including meme makers, YouTube stars, viral celebrities and internet critics, many of whom have asked to be identified by the names they use online because of privacy concerns.”

Engadget: YouTube’s burnout generation

Engadget: YouTube’s burnout generation. “Since about 720,000 hours of footage — equivalent to more than 82 years — are uploaded to the site daily, a major decider in whether a video gets seen (and thus how much a YouTuber gets paid through AdSense advertising revenue) is its appearance on the site’s front page or ‘up next’ column. But despite constant theorizing and probing, most creators are in the dark about what it takes to get their videos surfaced, leaving them in constant insecurity that they might wake up one day to be invisible and irrelevant.”

9to5Google: YouTube will test a new ‘featured in this video’ grid for collaborators

9to5Google: YouTube will test a new ‘featured in this video’ grid for collaborators. “YouTube’s Android app is about to be the testing grounds for a handy new feature for creators. Soon, YouTube will add a ‘featured in this video’ section to videos that involved any collaborators instead of having creators push that information into a cluttered description.”

Wired: On Farming YouTube, Emu Eggs and Hay Bales Find Loyal Fans

Wired: On Farming YouTube, Emu Eggs and Hay Bales Find Loyal Fans. “YouTube is home to influencers from nearly every professional and cultural niche, from crystal healers to fast food connoisseurs, and farming is predictably no exception. In fact, agrarian content is growing: Creators uploaded 61 percent more farming-related videos to YouTube this year than the one before, and views on farming content are up 69 percent, according to Madeline Buxton, a culture and trends manager at the company. Buxton traveled to Nebraska last week to give a keynote presentation about the phenomenon at the annual Farmer2Farmer conference, an industry event put on by the Farmers Business Network.”