San Francisco Chronicle: How to go viral on TikTok, the app you need to know now. “There isn’t an easy way to describe TikTok. Not really. Some people call it the ‘new Vine.’ Technically, you could call it a short-form video app. But both feel deeply inadequate. They miss the weird, unpredictable places people take memes on TikTok or the way the app seems to serve up exactly what you never knew you wanted on the mysterious ‘for you’ page.” I promised myself I’d ease up on the TikTok articles, but I enjoyed Ryan Kost’s writing on this so much…
Neowin: YouTube is rolling out Super Stickers for eligible content creators. “YouTube has announced that it is rolling out Super Stickers to eligible content creators in 60 countries. Customers will be able to purchase different stickers to use during live streams and Premieres. The firm hopes that Super Stickers will build on Super Chat, which lets fans purchase messages that stand out within live chat and Premieres, ultimately boosting revenues for creators.”
The Verge: MrBeast partners with more than 600 YouTubers, including PewDiePie and MKBHD, to plant 20 million trees. “More than 600 YouTubers are teaming up to take on one of the biggest fundraising challenges the platform has ever seen: raising $20 million by the end of the year to plant 20 million trees.”
CNET: YouTubers Union has big demands. Google won’t negotiate. “After a year and a half of waiting, the YouTubers Union demanded YouTube respond to its complaints by Friday or one of the world’s biggest traditional labor unions would take the video site and parent company Google to court. Hours before the deadline, Google answered: The company will meet, but it won’t negotiate.”
Tubefilter: Hank Green’s Internet Creators Guild To Shutter, Citing No “Path To Financial Stability”. “The Internet Creators Guild (ICG) — a nonprofit launched by online luminary and VidCon co-founder Hank Green in 2016 to champion the digital creator community — is closing its doors, the organization’s board of directors shared in an email to members, stating that it does not see ‘a path to financial stability’ nor ‘a way to support the staff necessary to continue our mission.'”
Tubefilter: Creators Can’t Always Take Risks With Their Content. That’s Why YouTuber Community Standard Built Nebula — A Platform For Its Creators To Experiment.. “Standard isn’t a multichannel network, or a creative agency, or a management company. It’s something different. Wiskus, along with co-founders Philipp Dettmer (aka Kurzgesagt – In a Nutshell on YouTube with 8.9 million subscribers) and CGP Grey (3.8 million), started Standard as a self-described ‘toolbox’ for ‘thoughtful content’ creators that supplies its members with production resources, design guidance, career mentorship, sponsorship opportunities, and data like channel engagement analytics.” … and a place where they don’t have to worry about getting flash-fried by YouTube’s algorithms.
The Verge: Snapchat has become a content creation tool for Instagram and Twitter users. “Instagram Stories has pulled a lot of people away from Snapchat, but there is something that Snapchat continues to do that draws people back: offer particularly creative filters. Snapchat is best as a content creation platform, and people are appropriately using it like a tool to make engaging photos that they can share elsewhere. The same thing happened recently with Snapchat’s baby filter, when people posted pictures using the filter all over Twitter.”