Tubefilter: Clubhouse Launches ‘Creator First’ Accelerator Program, Offering Monetization, Audience Growth, More

Tubefilter: Clubhouse Launches ‘Creator First’ Accelerator Program, Offering Monetization, Audience Growth, More. “Clubhouse, the trendy and oft-copied audio app that fosters discussions on myriad subjects in virtual rooms, and which is now valued at a reported $1 billion, has announced a slew of updates on its first anniversary. First, the company tweeted yesterday that it is launching an accelerator program for native creators called Clubhouse Creator First.”

New York Times: For Creators, Everything Is for Sale

New York Times: For Creators, Everything Is for Sale. “A rash of new start-ups are making it easier for digital creators to monetize every aspect of their life — down to what they eat, who they hang out with and who they respond to on TikTok. Tens of millions of people around the globe consider themselves creators, and the creator economy represents the ‘fastest-growing type of small business,’ according to a 2020 report by the venture capital firm SignalFire.” The people described in this article seem more like influencers than creators.

Tubefilter: New ‘TikTok For Black Creatives’ Incubator Unveils Inaugural Class Of 100 Creators

Tubefilter: New ‘TikTok For Black Creatives’ Incubator Unveils Inaugural Class Of 100 Creators. “TikTok has unveiled the inaugural class for its new incubator program dubbed TikTok For Black Creatives, which was announced in January to amplify the voices of Black creators and musicians across the platform. The three-month initiative will see a total of 100 creators participating in motivational town halls with Black entrepreneurs and celebrities, and will also comprise community-building forums and educational events with TikTok executives.”

Neowin: Instagram combines business tools for creators and brands in a single hub

Neowin: Instagram combines business tools for creators and brands in a single hub. “Instagram announced today the launch of a new feature designed to help brands and creators grow their business and monitor how the’re faring on the platform. The new professional dashboard displays all these resources in a single place. The dashboard lets users keep track of their performance through insights and trends. Shop owners, for example, can see how their ads are performing.”

Google Blog: A community for web creators to grow and get inspired

Google Blog: A community for web creators to grow and get inspired. “Today we’re launching Google Web Creators to provide tools, guidance and inspiration for people who make awesome content for the web. In addition to this blog, you can check us out on Twitter, Instagram and YouTube. A web creator could be a blogger, a photographer with a website, or a journalist—anyone who places their content on the open web. And while web creators may have different backgrounds, industries or areas of expertise, we think we can all learn from each other.”

CNET: TikTok launches $200 million Creator Fund to pay people to post

CNET: TikTok launches $200 million Creator Fund to pay people to post. “If your dream job is to crank out TikTok clips for a living, then you might be in luck. On Thursday, the popular and controversial app announced the TikTok Creator Fund, a pool of $200 million for users in the US ‘to help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content.’”

It Could Be an Incredibly Quiet Year’: 13 Artists On Bracing for Post-Coronavirus Life (Vulture)

Vulture: It Could Be an Incredibly Quiet Year’: 13 Artists On Bracing for Post-Coronavirus Life. “If you think the coronavirus pandemic’s only affected massive festivals like SXSW and Coachella and big-scale tours like Billie Eilish’s and Cher’s, think again. As more metropolitan areas take necessary steps in an effort to contain the virus’s spread, thousands of smaller acts are having their entire year — and, in many cases, their only source of income — completely wiped out.”

The Verge: YouTube’s new kids’ content system has creators scrambling

The Verge: YouTube’s new kids’ content system has creators scrambling. “On Tuesday afternoon, YouTube formally announced its plan to have creators label any videos of theirs that may appeal to children. In January 2020, if creators mark a video is directed at kids, data collection will be blocked for all viewers, resulting in lower ad revenue and the loss of some of the platform’s most popular features, including comments and end screens. It’s a major change in how YouTube works, and has left some creators clueless as to whether they’re subject to the new rules.”

Mashable: YouTube says it can delete your account if you’re not ‘commercially viable’

Mashable: YouTube says it can delete your account if you’re not ‘commercially viable’ . “As written, these broad terms give YouTube the power to delete a creators’ account if they upload or livestream video that, for example, doesn’t pull in enough advertising revenue. YouTube viewers aren’t in the clear either. Notice the terms are worded to cover anyone who has an account, not just its content creators. The language used can mean that a user who looks at lots of content but doesn’t necessarily monetize can also have their account removed.” The article has been updated with a couple of responses.

Wired: YouTubers Must Unionize, No Matter What Google Says

Wired: YouTubers Must Unionize, No Matter What Google Says. “Most YouTubers aren’t millionaires famous for living their lives. Most don’t have Nike brand deals and fleets of assistants to bring them green juice and walk their small dogs, or account managers who can call YouTube when something goes wrong. That stereotype applies to maybe a few dozen people on the platform, but those people are not the only ones who helped YouTube to grow from cat video emporium to the second most popular search engine on the web.”

TechCrunch: Instagram launches a ‘creators’ account to encourage more… creation

TechCrunch: Instagram launches a ‘creators’ account to encourage more… creation. “Instagram deployed a new tool today that should help it continue to build a more viable alternative to YouTube for individual creators looking to try a different platform. It’s a dedicated account called @creators, which will deliver tips and tricks for people hoping to become more active on the platform.”