The Drum: Has the social distancing economy created a new consumer?. “With local delis shuttered, supermarket shelves bare, and Amazon’s stock depleted, many consumers found that a search for a bag of flour in March seemed hopeless. Were it not for venturing into uncharted territory – page two of a Google search – those consumers would never have stumbled across several pure play retailers with abundant stock, willing and able to help ameliorate the sometimes surprise shortages caused by the Covid-19 crisis. From looking for gym equipment to paintbrushes and even seedling tomatoes – consumers have been pursuing wholesome pastimes they previously never had time for.”