Google Wants Drone Delivery by 2017

More Google: The company wants to start drone deliveries by 2017. What could POSSIBLY go wrong? “David Vos, the leader for Alphabet’s Project Wing, said his company is in talks with the Federal Aviation Administration and other stakeholders about setting up an air traffic control system for drones that would use cellular and Internet technology to coordinate unmanned aerial vehicle flights at altitudes under 500 feet (152 meters).”

Amazon Sues Fake Fiverr Reviewers

Amazon has filed suit against individuals offering fake product reviews on Fiverr. “The defendants in the new case, listed as ‘John Does,’ each used to sell fake positive or 5-star Amazon reviews. In some cases, they even offered ‘verified’ reviews, meaning those where they buy the product – provided they’re compensated for that, of course. Other times, they also tell the purchaser to just provide the product review and they’ll post it.”

Facebook Offers New Features for Businesses

Facebook has some new features for businesses available. “Some of the features include a shopping section on businesses’ Facebook pages; ‘Carousel’ advertisements that allow retailers to display multiple products in a Facebook user’s News Feed; and the addition of a dedicated shopping channel to the sidebar navigation in Facebook’s mobile apps.”

YouTube Expands Shopping Links

YouTube is going to expand its shopping links to more videos. “The video-sharing site, owned by Google, already lets advertisers show links to products within their own videos. But the new service would place product ads on any video on the site, like product reviews uploaded by amateur reviewers, provided the clip’s owner opts in.”

Twitter Expands the Buy Button

Twitter is spreading its Buy Button around. “Today we’re excited to announce a number of partnerships that will make it easier for retailers of any size to sell products, digital goods, or services directly within a Tweet via Buy Now. Through these new partnerships we are integrating Buy Now with platforms that power e-commerce sites for merchants of all sizes, including Bigcommerce, Demandware, and Shopify, and enabling new retailers and brands such as Best Buy, Adidas, and PacSun. ”

Google Announces Android Pay

Google has announced Android Pay. “Similar to Apple Pay, Android Pay will allows users to pay for goods and services with a tap of their smartphone in stores—assuming that the device supports Near Field Communication (NFC) short-range wireless technology and runs Android 4.4 KitKat or above. (The terminal itself must also support Android Pay and NFC.)”

Yahoo Acquires Shopping Site Polyvore

Yahoo has acquired social shopping site Polyvore (PRESS RELEASE). “On Polyvore, users put together sets of clothing, accessories, and lifestyle goods that express their love for style and shopping in a compelling, digital, social setting. In addition to natural integrations with Yahoo Style and Yahoo Beauty, Polyvore’s strong media experience, where community-powered content is curated and actionable for shoppers, will enhance the full portfolio of Yahoo’s digital magazines and verticals. When it comes to advertising, Polyvore’s technology will bring a proven native ad model, new compelling native ad formats, and strong advertising relationships with more than 350 retailers to Yahoo’s fast-growing native advertising platform, Yahoo Gemini.”

Google Adds “Buy” Button to Mobile

Google has launched a “Buy it Now” button on mobile, in addition to a bunch of other shopping updates. “Finally, to help smartphone shoppers buy with ease from their favorite retailers, we’ll be testing Purchases on Google. When a shopper searches on mobile for a product such as ‘women’s hoodies’, she may see a shopping ad with ‘Buy on Google’ text. After clicking the ad, she’s taken to a retailer-branded product page hosted by Google. Checkout is seamless, simple, and secure, thanks to saved payment credentials in her Google Account.”