Social Media Examiner: How to Create an Instagram Stories Content Plan: A Guide for Marketers. Really a guide for anyone who’s interested in consistent outreach and engagement. “Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business.”
Poynter: How 3 local newsrooms grew exponentially on Instagram. “This summer, three young journalists went to work in local newsrooms. But they weren’t there to report, photograph, video or edit — they did it for the gram. University of Missouri Journalism School graduates Emily Dunn, Grace Lett and Magdaline Duncan worked at the St. Louis Post-Dispatch, The Boston Globe and the (Minneapolis) Star Tribune specifically to test and create Instagram strategies to attract younger audiences.”
Current: KQED to study how to reach and engage millennials with science media. “‘Cracking the Code: Influencing Millennial Science Engagement’ is a new collaborative project that brings together the expertise of the public broadcaster’s science team with science communication experts in academia. The partners will test ways to increase engagement with KQED science content among audiences within the millennial generation born between 1981 and 1996. The three-year effort is supported by a $3 million grant from the National Science Foundation.”
Phys .org: Research explores ways to bridge gaps in science communication. “‘Give me a break!’ ‘Fake News!’ ‘Blah Blah Blah…’ These retorts are symptoms of a fundamental problem in science communication—new research from the Tepper School of Business shows that when we hear something that doesn’t make sense to us, it’s much easier to respond with derision than to work to understand what is being said. It’s difficult to bridge these gaps in understanding because they are driven by fundamental differences in values, perspectives, and knowledge bases. It means that debates escalate into arguments unless people work to build trust, respect, and common ground.”
The Social Media Hat: How to Create 26 Pieces Of Content From A Facebook Live. “What if I told you that a single one-hour video that you broadcast live to Facebook will generate dozens and dozens of pieces of content that you can use to fuel your content marketing efforts both on your blog and on every other major social network?” When I read the title I knew this article was either going to be absolutely amazing or written-in-five-minutes crap. It’s amazing.
Social Media Examiner: How to Improve Your YouTube Video Exposure: 6 Useful Tools. “Want more people to watch your YouTube videos? Wondering how to outrank your competitors in YouTube search? In this article, you’ll learn how to use six tools that can help you get the eyeballs you’ve always wanted.”
Social Media Explorer: 6 Unique (And Effective) Ways to Grow Your Instagram Account. “Have you recently noticed a decrease in engagement on your Instagram account? It might be time to vary your strategy. Every once in a while, Instagram adjusts its algorithm to improve the user experience, and it often means businesses have to change their strategies to stay relevant. If you’ve been stuck using the same strategy for your Instagram account, switch things up. Here are some unique, but highly effective account growth tips to apply now.”