Chemical & Engineering News: We’re all science communicators. Here’s how to do it better

Chemical & Engineering News: We’re all science communicators. Here’s how to do it better. “Our situation comes with innumerable challenges. However, it also provides an opportunity for scientists to make a powerful contribution to society and demonstrate the value of science education. Whether or not you are engaging in research directly related to COVID-19, you can help those around you separate facts from myths, interpret the data that are available, and make better-informed decisions.”

Chatbot Strategy: How to Improve Your Marketing With Bots (Social Media Examiner)

Social Media Examiner: Chatbot Strategy: How to Improve Your Marketing With Bots. “Wondering if your business should start using chatbots? Looking for tips on what chatbots can do and how to set them up? To explore how to improve your marketing with bots, I interview Natasha Takahashi on the Social Media Marketing Podcast. Natasha is a chat marketing expert and co-founder of School of Bots, the leading training site for creating profitable chatbots. She’s also host of the 10 Minute Chatbot Marketer podcast. You’ll discover six ways to use bots in your Facebook marketing and find tips for developing a chatbot strategy. You’ll also learn uses for chatbots outside of Facebook Messenger.” Podcast with extensive article.

How to Create an Instagram Stories Content Plan: A Guide for Marketers (Social Media Examiner)

Social Media Examiner: How to Create an Instagram Stories Content Plan: A Guide for Marketers. Really a guide for anyone who’s interested in consistent outreach and engagement. “Want to do more with Instagram Stories? Looking for a useful guide to help plan your Instagram stories? In this article, you’ll learn how to plan, create, optimize, and schedule Instagram Stories content for your business.”

Poynter: How 3 local newsrooms grew exponentially on Instagram

Poynter: How 3 local newsrooms grew exponentially on Instagram. “This summer, three young journalists went to work in local newsrooms. But they weren’t there to report, photograph, video or edit — they did it for the gram. University of Missouri Journalism School graduates Emily Dunn, Grace Lett and Magdaline Duncan worked at the St. Louis Post-Dispatch, The Boston Globe and the (Minneapolis) Star Tribune specifically to test and create Instagram strategies to attract younger audiences.”

Current: KQED to study how to reach and engage millennials with science media

Current: KQED to study how to reach and engage millennials with science media. “‘Cracking the Code: Influencing Millennial Science Engagement’ is a new collaborative project that brings together the expertise of the public broadcaster’s science team with science communication experts in academia. The partners will test ways to increase engagement with KQED science content among audiences within the millennial generation born between 1981 and 1996. The three-year effort is supported by a $3 million grant from the National Science Foundation.”

Phys .org: Research explores ways to bridge gaps in science communication

Phys .org: Research explores ways to bridge gaps in science communication. “‘Give me a break!’ ‘Fake News!’ ‘Blah Blah Blah…’ These retorts are symptoms of a fundamental problem in science communication—new research from the Tepper School of Business shows that when we hear something that doesn’t make sense to us, it’s much easier to respond with derision than to work to understand what is being said. It’s difficult to bridge these gaps in understanding because they are driven by fundamental differences in values, perspectives, and knowledge bases. It means that debates escalate into arguments unless people work to build trust, respect, and common ground.”

The Social Media Hat: How to Create 26 Pieces Of Content From A Facebook Live

The Social Media Hat: How to Create 26 Pieces Of Content From A Facebook Live. “What if I told you that a single one-hour video that you broadcast live to Facebook will generate dozens and dozens of pieces of content that you can use to fuel your content marketing efforts both on your blog and on every other major social network?” When I read the title I knew this article was either going to be absolutely amazing or written-in-five-minutes crap. It’s amazing.

Social Media Explorer: 6 Unique (And Effective) Ways to Grow Your Instagram Account

Social Media Explorer: 6 Unique (And Effective) Ways to Grow Your Instagram Account. “Have you recently noticed a decrease in engagement on your Instagram account? It might be time to vary your strategy. Every once in a while, Instagram adjusts its algorithm to improve the user experience, and it often means businesses have to change their strategies to stay relevant. If you’ve been stuck using the same strategy for your Instagram account, switch things up. Here are some unique, but highly effective account growth tips to apply now.”

MakeUseOf: Useful Tools to Help You Unfollow Non-Followers on Twitter

MakeUseOf: Useful Tools to Help You Unfollow Non-Followers on Twitter. “Twitter has become a hotbed of social media activity in recent years. Some of it good and some of it not so much. Like all social media, keeping tabs on those who follow you, as well as those you follow, is essential for getting the most out of your experience. Since Twitter has limits on how many people you can follow, you want to make sure you are following the best people. If you are on the platform for business and require many followers, you need to clear out your followers list.” I wouldn’t use any of these, but I can see if you’re a business and looking for engagement that it would be a strategy to not follow non-followers.