Bloomberg: Estee Lauder Pays NASA $128,000 for Photo Shoot in Space

Bloomberg: Estee Lauder Pays NASA $128,000 for Photo Shoot in Space . “The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.”

TechNadu: Estée Lauder Exposed 440 Million Records in an Unprotected Database

TechNadu: Estée Lauder Exposed 440 Million Records in an Unprotected Database. “Specialized researcher and ‘unprotected database’ hunter Jeremiah Fowler, has discovered a pretty massive data leak totaling 440336852 records. The discovery of the database was made on January 30, 2019, and the evidence of the owner being Estée Lauder was all over the place. The records contained highly-sensitive corporate information, network data, user details, etc., all in plaintext form and without any password set up to protect them.”

The Drum: Estée Lauder now spends a huge portion of its marketing budget on influencers

The Drum: Estée Lauder now spends a huge portion of its marketing budget on influencers . “Speaking during the beauty giant’s fourth quarter earnings call on Monday (19 August), [president and chief executive Fabrizio] Freda revealed that it has ‘invested much more’ in marketing in the recent quarter, specifically digital, and called out how effective it had been globally. ‘These investments are mainly now in digital,’ he explained. ‘75% of our investment now is in digital social media influencers and they’re revealing to be highly productive.’”