Social Media Examiner: How to Use Facebook Live in Your Marketing: An 8-Step Plan. “Looking for proven ways to reach and engage your Facebook fans? Wondering how live video could help? In this article, you’ll learn how to use Facebook Live as the cornerstone of your marketing efforts.”
Digital Information World: Facebook discreetly removes the map feature available for discovering live videos, redirected it to Watch. “In 2016, Facebook launched a live map feature that displayed blue dots scattered all over the world. When the user clicked on the dots, they were redirected to live videos. However, several users recently noticed that the map simply disappeared and Facebook Watch — the video hub hosted by the social media giant — took its place.”
The New Yorker: Inside the Team at Facebook That Dealt with the Christchurch Shooting. “Facebook Live was launched in 2016, and we are still grappling with the possibilities of the medium. Since its early days, it has been used to share the antics of children with their grandparents, broadcast amateur cooking shows, and record academic panels, but it has also been exploited to showcase violence.”
Social Media Examiner: How to Promote Your Live Event on Facebook. “Are you planning a live event? Wondering how to use Facebook marketing to reach and stay in touch with attendees? In this article, you’ll discover how to promote your live event or conference on Facebook before, during, and after the show.”
TechCrunch: UK Far Right activist circumvents Facebook ban to livestream threats . “Stephen Yaxley-Lennon, a Far Right UK activist who was permanently banned from Facebook last week for repeatedly breaching its community standards on hate speech, was nonetheless able to use its platform to livestream harassment of an anti-fascist blogger whom he doorstepped at home last night.”
The Social Media Hat: How to Create 26 Pieces Of Content From A Facebook Live. “What if I told you that a single one-hour video that you broadcast live to Facebook will generate dozens and dozens of pieces of content that you can use to fuel your content marketing efforts both on your blog and on every other major social network?” When I read the title I knew this article was either going to be absolutely amazing or written-in-five-minutes crap. It’s amazing.
MakeUseOf: How to Go Live on Facebook (And the Hidden Risks). “The current ‘big thing’ in the world of video is live user-generated content. Pioneered by the likes of Twitch and Periscope, Facebook Live arrived in 2015. In this article we’ll explain how to go live on Facebook, along with a few hidden risks you need to watch out for.”