CNET: Facebook adds requirements for page managers amid concern over fakers. “Facebook page managers will need to clear some extra hurdles to prove they aren’t fraudsters, the company announced Friday.”
TechCrunch: Facebook redesigns biz Pages for utility as feed reach declines. “An unescapable fact of Facebook’s ubiquity is that as more Pages and people compete for limited News Feed attention, the percentage of a business’ followers who see their posts declines. Reach dropped 52 percent in just the first half of 2016, for example. Some admins consider it a conspiracy to get Pages to pay for ads boosting their posts, exacerbated by poor communication from Facebook and it telling businesses to work or advertise to get more followers that they now can’t reliably access via feed. But in reality, it’s a natural side effect of increased supply paired with plateauing demand.” Facebook Pages have been a disappointment to me for over three years now.
Snopes: Media Firm “Providr” Allegedly Owes Money to Several Angry Facebook Publishers. “This story is part of our continuing series Misinfluencers Inc., which highlights the myriad ways in which celebrities and high-profile social media accounts are used and misused to disseminate questionable information. This report follows our original reporting on the company Providr, which created viral content for celebrities and high-follower Facebook pages to share in return for a fraction of the ad revenue generated by those pages. Our previous reporting highlighted how Providr skirted Facebook’s rules to gain an advantage in this economy.”
The Guardian: Facebook protects far-right activists even after rule breaches. “Leading far-right activists have received special protection from Facebook, preventing their pages from being deleted even after a pattern of behaviour that would typically result in moderator action being taken. The process, called ‘shielded review’, was uncovered by Channel 4 Dispatches, after the documentary series sent an undercover reporter to work as a content moderator in a Dublin-based Facebook contractor, Cpl.”
CNN: Trump’s campaign has run 4,400 ads on Facebook so far this month. “President Donald Trump’s campaign team has run more than 4,000 ads on the President’s personal Facebook page since May 7, newly available data from Facebook shows. Between May 7 and May 24, more than 4,400 ads were run on the Donald J. Trump Facebook page, according to the data. The page has more than 24 million followers. The ads were paid for by the Trump Make America Great Again Committee and Donald J. Trump for President Inc., according to Facebook.”
Search Engine Journal: How to Completely Optimize Your Facebook Page. “Features like location Pages, Messenger, Featured Images, and Boost are only a few of the many things you can do to optimize your Facebook page. Use this guide to make sure you’ve set up your Facebook page correctly, and optimized all possible areas of the platform to get the best results for your business.”
Times of Israel: Israel reaches out to Iraqis on Facebook. “Israel’s Foreign Ministry on Sunday launched a Facebook page uniquely dedicated to fostering ties with Iraq. Diplomats in Jerusalem said the Arabic-language page will serve as ‘some sort of digital embassy’ to the war-torn country. Israel, while still formally considering Iraq an enemy state, has in recent months stepped up efforts to reach out to the country, arguing that Iraqis are interested in establishing ties with the Jewish state.”