TechCrunch: Facebook introduces a new ad format — product-focused ‘collection’

TechCrunch: Facebook introduces a new ad format — product-focused ‘collection’. “Facebook is introducing a new ad format that should help retailers showcase their products. The last big addition to Facebook’s ad lineup came last year, with the launch of Canvas, a fast-loading, rich media ad. Like Canvas, a collection is created specifically for mobile, and seems designed to win users over in the Facebook app — before directing them to the advertiser’s mobile website.”

TechCrunch: Facebook tests an enhanced local search and discovery feature offering business suggestions

TechCrunch: Facebook tests an enhanced local search and discovery feature offering business suggestions. “Facebook is testing an enhanced local search feature that could see the social network creeping in on Google Maps, Foursquare and Yelp territory, TechCrunch learned and Facebook confirmed.”

Social Media Examiner: How to Choose the Best Live Video Platform

Social Media Examiner: How to Choose the Best Live Video Platform. “Live video creates a unique, real-time experience that encourages your audience to comment and interact, turning individual customers into a community. In this article, you’ll discover the platform benefits and how to use live video on Facebook, Twitter, and Instagram.”

Marketing Land: How to track Facebook’s ratio of ads to organic posts in your desktop news feed

Very interesting! From Marketing Land: How to track Facebook’s ratio of ads to organic posts in your desktop news feed. “Some time this year, Facebook will max out the number of ads it can squeeze into people’s news feeds. But how many ads is Facebook already inserting? To get a better idea, I’ve built an extension for Google’s Chrome browser, called Facebook Ad Spotter, that tracks the number of ads and organic posts appearing in Facebook’s desktop news feed.”

TechCrunch: Facebook Live adds PC game and desktop live streaming

TechCrunch: Facebook Live adds PC game and desktop live streaming. “Facebook is taking a swing at Twitch while also one-upping its mobile live streaming video competitors. Today, all users can go Live directly from Facebook’s desktop website via their webcam, stream through professional equipment and software hooked up to a desktop and broadcast gameplay from their computer.”

NewCo: C’mon Facebook. It’s Time For Your Toddler Twin Media Party.

NewCo: C’mon Facebook. It’s Time For Your Toddler Twin Media Party.. “Truth is, with all these platform players, media is not only a crucial product, it’s the primary product. I’m not going to get into why in this post (I will next time, promise.) Instead I’ll predict that quite soon, platforms, including Facebook, will lose their equivocation and embrace content creation.”

Times of Israel: Anne Frank museum chat-bot puts diarist on Facebook

Times of Israel: Anne Frank museum chat-bot puts diarist on Facebook. “…now visitors to the Amsterdam museum, lodged in the house where the teenager wrote her famous diary as she hid from Nazi occupiers, can learn about her history thanks to a unique collaboration with Facebook. A chat-bot program unveiled Tuesday is designed to provide information on the life story of Anne Frank in the form of a personalized chat conversation. It also provides visitor information about the Anne Frank House.”