BBC: ‘Why I write fake online reviews’

BBC: ‘Why I write fake online reviews’. “‘I’ve learned never to rely on reviews for anything,’ says Iain Taylor, from East Sussex. In his spare time and to supplement his income, the 44-year-old says he writes fake reviews online in exchange for money and free products. ‘I have written reviews from numbing creams to eBooks to downloadable independent films,’ he says. ‘I think it’s bad – but I think everyone’s doing it,’ says Mr Taylor, describing himself as ‘cynical’.”

CNET: Facebook employees appear to have left 5-star Amazon reviews for Portal

CNET: Facebook employees appear to have left 5-star Amazon reviews for Portal. “Facebook’s Portal has a pretty high rating on Amazon, with just over 4 stars. But some Facebook employees may not have gotten the memo that they’re not allowed to help boost that rating. New York Times columnist Kevin Roose tweeted Wednesday that several 5-star reviews for Portal, a video chat device, were posted by people with the same name as Facebook employees.”

Search Engine Land: Massive fake review attack has big impact on small businesses

Search Engine Land: Massive fake review attack has big impact on small businesses. “The Local SEO community was recently plagued with a massive fake review attack that impacted small businesses globally. A collection of 37 profiles left over 3 million fake 4-star ratings. By the time Google removed them all about five days later, the average profile had left over 81,000 ratings for various businesses.”