Vulture: I Tried to Be Twitter-Famous

Vulture: I Tried to Be Twitter-Famous. “Black Twitter is the place where Twitter goes to have a social life: the coolness of black culture reconstructed in memes, social insights, and pop culture commentary. Black Twitter has, essentially, become Twitter. I say this as someone whose job it used to be to write social media content for agencies whose client lists included Nike, Adidas, and Google. My first day on one new job, I sat down to read the company’s onboarding materials—a roster of strategic data collected about every viable social media platform, including Twitter. What was listed for its demographic? ’95 percent Smart Black People.’”

Refinery29: Instagram Is Changing How We Define A Public Figure, Not Necessarily For The Better

Refinery29: Instagram Is Changing How We Define A Public Figure, Not Necessarily For The Better. “In Thomas Rhett’s single ‘Life Changes’, released this past April, the singer croons about the life stages people experience as they grow older. For the most part, Rhett references generic moments that could belong to any generation: Arriving at college and not knowing what to major in; falling in love and getting engaged; and having kids. These are so unspecific they verge on being boring. But there is one standout pop culture mention that could only belong to the current generation of social media natives.”

Snopes: Media Firm “Providr” Allegedly Owes Money to Several Angry Facebook Publishers

Snopes: Media Firm “Providr” Allegedly Owes Money to Several Angry Facebook Publishers. “This story is part of our continuing series Misinfluencers Inc., which highlights the myriad ways in which celebrities and high-profile social media accounts are used and misused to disseminate questionable information. This report follows our original reporting on the company Providr, which created viral content for celebrities and high-follower Facebook pages to share in return for a fraction of the ad revenue generated by those pages. Our previous reporting highlighted how Providr skirted Facebook’s rules to gain an advantage in this economy.”

Slate: Beware the Cuteness Economy

Slate: Beware the Cuteness Economy. “In the recent BuzzFeed piece about Instagram-famous preschooler Mila Stauffer, Mila’s mother Katie defends her full-time job positioning her kid as a social media star against critics who wonder whether Mila has to spend too much of her time making videos. But none of the reasonable critiques aired in that piece quite define my own uneasiness. Even if Mila herself is happy as a clam, the selling of cute kids online is bad news for our relationships with real children.”

The Atlantic: All Followers Are Fake Followers

The Atlantic: All Followers Are Fake Followers. “For people whose work product is intimately connected to their person, appearing influential online has become more important, too. Bennett Foddy and I were excited about our relative Twitter fame partly because of narcissism, and partly because it promised an improved platform for us as creators. When I go to write a book proposal, for example, having 100,000 Twitter followers offers evidence to the publishers who might buy my book. In an ideal world, it would mean that I have a platform from which to promote that book to a throng of eager buyers. But in the short-term, it mostly helps me appear to have such a platform in order to get the deal done.”