AFP: Google flags higher ad rates in France, Spain after digital tax

AFP: Google flags higher ad rates in France, Spain after digital tax. “Google has told customers that it will raise the rates for advertisements on its French and Spanish platforms by two percent from May to help offset the impact of a digital tax on profits. France has collected the levy since 2019, and Spain since this year, under pressure from voters to make US tech giants pay a greater share of taxes in countries where they operate.”

New York Times: This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?

New York Times: This Deal Helped Turn Google Into an Ad Powerhouse. Is That a Problem?. “Google owns the world’s leading search engine, it operates the largest video-hosting service in YouTube, and its popular web browser, email, map and meeting software is used by billions of people. But its financial heft — the source of nearly all its enormous profits — is advertising. And perhaps no day was more pivotal in transforming Google into a powerhouse across the entire digital advertising industry than April 13, 2007, when the company clinched a deal to buy DoubleClick for $3.1 billion.”

Herald Scotland: Fraudsters exploit victims by hijacking Google’s search engine with fake financial and charity ads

Herald Scotland: Fraudsters exploit victims by hijacking Google’s search engine with fake financial and charity ads. “SCAMMERS are hijacking Google’s search engine to target victims with bogus financial and charity adverts, new research has found. Part of the racket was revealed after searches for terms such as ‘top Isa’, ‘best bonds’ and “best fixed rate bonds’. One victim lost £160,000 after clicking on a link for an investment scheme from a scammer posing as a respected firm.”

Exclusive: Google to pass on digital tax cost to advertisers (City A.M.)

City A.M.: Exclusive: Google to pass on digital tax cost to advertisers. “Google will increase the price of advertising on its platforms in the UK due to the Digital Services Tax, City A.M. can reveal. In an email sent to advertisers [Tuesday], seen by City A.M., the tech giant laid out plans for a two per cent ‘UK DST Fee’ which will be added to invoices from November 2020. The fee will apply to all adverts served in the UK across both Google Ads and YouTube.”

Washington Post: Google greenlights ads with ‘blatant disinformation’ about voting by mail

Washington Post: Google greenlights ads with ‘blatant disinformation’ about voting by mail. “Google has declined to remove ads from a shadowy group echoing President Trump’s misleading claim that there is a meaningful difference between voting by mail and absentee voting. Google took five days to reach its decision to leave the ads in place, alarming voting rights advocates as well as researchers in the University of Washington’s Human Centered Design and Engineering department who had alerted Google to the ads last week.”

TNW: Google ad portal equated ‘Black girls’ with porn

TNW: Google ad portal equated ‘Black girls’ with porn. “Google’s Keywords Planner, which helps advertisers choose which search terms to associate with their ads, offered hundreds of keyword suggestions related to ‘Black girls,’ ‘Latina girls,’ and ‘Asian Girls’ — the majority of them pornographic, The Markup found in its research. Searches in the keyword planner for ‘boys’ of those same ethnicities also primarily returned suggestions related to pornography.”

Mashable: Google bans ads for products that people use to stalk partners

Mashable: Google bans ads for products that people use to stalk partners . “In its latest advertising policy update, Google announced that “stalkerware” apps will not be able to advertise through Google anymore starting Aug. 11. In case you aren’t aware, that’s a particularly odious class of software that is largely associated with abusive partners who want to stalk the movements and activities of their significant others.”

Irish Times: Too easy for fraudsters to post scam ads on Facebook and Google, Which? claims

Irish Times: Too easy for fraudsters to post scam ads on Facebook and Google, Which? claims . “Facebook and Google lack effective controls to prevent fraudsters from posting scam adverts, according to a Which? investigation. It is possible for bogus adverts devised by bad actors to appear within a matter of hours, the consumer group has warned, after carrying out a test of its own. While both tech giants have improved ad transparency and toughened rules in recent years, Which? said it is still possible for false advertising to slip through the net.”

Reuters: Google stymies media companies from chipping away at its data dominance

Reuters: Google stymies media companies from chipping away at its data dominance. “Publishers had expected to use data privacy measures going into effect Aug. 15 to bar Google from storing insights about readers, sapping the data advantage that has enabled it to dominate a market filled with advertisers hungry for information to target potential customers. But Google said it will cut off publishers from a lucrative flow of ads if they follow through with curbing its data collection. Negotiations continue, but Google holds greater leverage because it dominates in both advertising tools and access to advertisers within the $100 billion annual global banner ads market.”