Reuters: Google grilled on ad business dominance by U.S. Senate panel

Reuters: Google grilled on ad business dominance by U.S. Senate panel. “Alphabet Inc’s Google faced a bipartisan buzzsaw of tough questions about its ad business in a hearing on Tuesday, with a particular focus on whether it misused its dominance in online advertising to drive profits.”

Herald Scotland: Fraudsters exploit victims by hijacking Google’s search engine with fake financial and charity ads

Herald Scotland: Fraudsters exploit victims by hijacking Google’s search engine with fake financial and charity ads. “SCAMMERS are hijacking Google’s search engine to target victims with bogus financial and charity adverts, new research has found. Part of the racket was revealed after searches for terms such as ‘top Isa’, ‘best bonds’ and “best fixed rate bonds’. One victim lost £160,000 after clicking on a link for an investment scheme from a scammer posing as a respected firm.”

Exclusive: Google to pass on digital tax cost to advertisers (City A.M.)

City A.M.: Exclusive: Google to pass on digital tax cost to advertisers. “Google will increase the price of advertising on its platforms in the UK due to the Digital Services Tax, City A.M. can reveal. In an email sent to advertisers [Tuesday], seen by City A.M., the tech giant laid out plans for a two per cent ‘UK DST Fee’ which will be added to invoices from November 2020. The fee will apply to all adverts served in the UK across both Google Ads and YouTube.”

Washington Post: Google greenlights ads with ‘blatant disinformation’ about voting by mail

Washington Post: Google greenlights ads with ‘blatant disinformation’ about voting by mail. “Google has declined to remove ads from a shadowy group echoing President Trump’s misleading claim that there is a meaningful difference between voting by mail and absentee voting. Google took five days to reach its decision to leave the ads in place, alarming voting rights advocates as well as researchers in the University of Washington’s Human Centered Design and Engineering department who had alerted Google to the ads last week.”

TNW: Google ad portal equated ‘Black girls’ with porn

TNW: Google ad portal equated ‘Black girls’ with porn. “Google’s Keywords Planner, which helps advertisers choose which search terms to associate with their ads, offered hundreds of keyword suggestions related to ‘Black girls,’ ‘Latina girls,’ and ‘Asian Girls’ — the majority of them pornographic, The Markup found in its research. Searches in the keyword planner for ‘boys’ of those same ethnicities also primarily returned suggestions related to pornography.”

BNN Bloomberg: Google to ban more ads from sites promoting virus conspiracies

BNN Bloomberg: Google to ban more ads from sites promoting virus conspiracies. “Google said it will block more ads from websites that promote conspiracy theories about COVID-19, starting next month. The world’s largest internet search provider will use human and automated reviews to locate and take action against rule-breaking web publishers and advertisers.”

Mashable: Google bans ads for products that people use to stalk partners

Mashable: Google bans ads for products that people use to stalk partners . “In its latest advertising policy update, Google announced that “stalkerware” apps will not be able to advertise through Google anymore starting Aug. 11. In case you aren’t aware, that’s a particularly odious class of software that is largely associated with abusive partners who want to stalk the movements and activities of their significant others.”

Irish Times: Too easy for fraudsters to post scam ads on Facebook and Google, Which? claims

Irish Times: Too easy for fraudsters to post scam ads on Facebook and Google, Which? claims . “Facebook and Google lack effective controls to prevent fraudsters from posting scam adverts, according to a Which? investigation. It is possible for bogus adverts devised by bad actors to appear within a matter of hours, the consumer group has warned, after carrying out a test of its own. While both tech giants have improved ad transparency and toughened rules in recent years, Which? said it is still possible for false advertising to slip through the net.”

Reuters: Google stymies media companies from chipping away at its data dominance

Reuters: Google stymies media companies from chipping away at its data dominance. “Publishers had expected to use data privacy measures going into effect Aug. 15 to bar Google from storing insights about readers, sapping the data advantage that has enabled it to dominate a market filled with advertisers hungry for information to target potential customers. But Google said it will cut off publishers from a lucrative flow of ads if they follow through with curbing its data collection. Negotiations continue, but Google holds greater leverage because it dominates in both advertising tools and access to advertisers within the $100 billion annual global banner ads market.”

CNBC: Google U.S. ad revenue will drop for the first time this year, eMarketer says

CNBC: Google U.S. ad revenue will drop for the first time this year, eMarketer says. “Google will see a 5.3% drop in US advertising revenue in 2020, eMarketer predicted in a new report, marking the first decline in ad revenue growth since the research firm began modeling the business in 2008.”

Reuters: Google’s new rules clamp down on discriminatory housing, job ads

Reuters: Google’s new rules clamp down on discriminatory housing, job ads. “Alphabet Inc’s (GOOGL.O) Google said on Thursday it was tackling unlawful discrimination by barring housing, employment and credit ads from being targeted to its users based on their postal code, gender, age, parental status or marital status.”

Bloomberg: Google Helps Place Ads on Sites Amplifying Covid-19 Conspiracies

Bloomberg: Google Helps Place Ads on Sites Amplifying Covid-19 Conspiracies. “Google has taken aggressive action to scrub coronavirus conspiracies from its news service and YouTube, at a time when social media companies have come under intense scrutiny for their potential to spread dangerous disinformation about the global pandemic. It has begun labeling misleading videos aimed at U.S. audiences, and has joined with other major internet companies to coordinate a response against what the World Health Organization has described as an ‘infodemic.’ But Google is also placing advertisements on websites that publish the theories, helping their owners generate revenue and continue their operations. In at least one instance, Google has run ads featuring a conspiracist it has already banned.”

Gizmodo: Google’s Fighting A Losing Battle Against Coronavirus Scammers

Gizmodo: Google’s Fighting A Losing Battle Against Coronavirus Scammers. “Bad actors in advertising have a reputation of being notoriously slimy, doing anything they can to tiptoe around the guardrails put up by companies like Google. One early-April post on a popular ad-fraudster forum mentioned that the mask ban could be pretty much bypassed by avoiding certain obvious keywords, like ‘mask’ or ‘virus.’ It could explain how the ‘Healthcare Products’ ad slipped through the story I was reading, since you and I might both know that KN95 refers to the popular face mask, but might register to Google’s algorithms as a garbled set of letters and numbers.”