CNET: Google CEO Sundar Pichai pens memo warning employees against bias . “Google’s CEO sent a memo to employees Friday saying the company doesn’t engineer its services to privilege any political view and warning staff that anyone violating that policy will be taken to task, according to various media reports.”
CNBC: We sat in on an internal Google meeting where they talked about changing the search algorithm — here’s what we learned. “In an effort to demystify how it runs its search engine, the company invited CNBC to sit in on an internal meeting where search executives discussed whether or not to approve one particular change: whether to put images next to some kinds of search results. The proposed change was small and hyper-specific, and Google’s decision was predictably data-driven. Ultimately, the meeting revealed both the grand complexity and the incremental simplicity of how Google shapes its search product.”
The Atlantic: Why Google Doesn’t Rank Right-Wing Outlets Highly. “As a thought experiment, pick some markers of relevance (timeliness, impact, keyword density) and quality (originality, sourcing, depth). Now apply a ranking algorithm to the work of the mainstream media, which is to say the big networks, papers, and digital sites that abide by traditional journalistic values. Then apply the same standard to the conservative publications that PJ Media bemoaned the lack of.”
SEO Roundtable: Google Algorithm & Ranking Update Kicking Off?. “There may be a Google search and ranking algorithm update starting off this morning. I received a couple of notifications via email and some on social media and the chatter in the ongoing WebmasterWorld forums is starting to heat up a bit. Plus some of the automated tracking tools are beginning to show signs of an algorithm update.” Comments are worth reading.
BuzzFeed: How I Tricked Google Into Thinking I’m 2017’s Person Of The Year. Not a whole lot to quote here, just read the article. But for all Google’s algorithms and tweaking and secret sauce, it is WAY too easy to do this.