Euractiv: Italian data protection authority strikes another major blow to Google Analytics

Euractiv: Italian data protection authority strikes another major blow to Google Analytics. “The decision is the last in a row against Google Analytics, which data protection authorities accuse of illegally transferring data to the United States, a country that is considered not to have an adequate level of data protection since the landmark Schrems II ruling of the EU Court of Justice in July 2020.”

SecurityWeek: How European Rulings Imperil Flagship Google Product

SecurityWeek: How European Rulings Imperil Flagship Google Product. “More than half of the world’s websites use Google Analytics to help their owners understand the behavior of users. The software, which deploys cookies to track user behavior, costs nothing in cash terms — though the vast trove of data helps to fuel Google’s massive profits. However, in 2020 the framework overseeing how personal data is transferred from the EU to US was struck down by EU judges over concerns about snooping by US spy agencies.”

Wired: Europe’s Move Against Google Analytics Is Just the Beginning

Wired: Europe’s Move Against Google Analytics Is Just the Beginning. “The Austrian decision—and other similar cases currently being considered—highlight the tensions between Europe’s strong privacy laws and what happens to data once it leaves the bloc. Some are optimistic that it could reduce Europe’s reliance on major US technology companies, while others say it highlights the importance of making sure negotiators from both sides strike a new deal that allows data sharing before data flows and economies are disrupted.”

TechCrunch: In bad news for US cloud services, Austrian website’s use of Google Analytics found to breach GDPR

TechCrunch: In bad news for US cloud services, Austrian website’s use of Google Analytics found to breach GDPR. “A decision by Austria’s data protection watchdog upholding a complaint against a website related to its use of Google Analytics does not bode well for use of US cloud services in Europe. The decision raises a big red flag over routine use of tools that require transferring Europeans’ personal data to the US for processing — with the watchdog finding that IP address and identifiers in cookie data are the personal data of site visitors, meaning these transfers fall under the purview of EU data protection law.”

Search Engine Journal: 5 Things Google Analytics Can’t Tell You & How to Get the Missing Info

Search Engine Journal: 5 Things Google Analytics Can’t Tell You & How to Get the Missing Info. “It’s important for marketers to be aware of Google Analytics’ limitations. Once you know what you don’t have, you can figure out how to get it. Here are the five main things Google Analytics can’t tell you and how to get the missing information, so you can make the right marketing decisions.”

Social Media Examiner: How to Use Google Analytics to Eliminate Uncertainty

Social Media Examiner: How to Use Google Analytics to Eliminate Uncertainty. “To explore how to use Google Analytics to eliminate uncertainty, I interview Chris Mercer on the Social Media Marketing Podcast. Mercer, as he likes to be known, is the world’s leading authority on Google Analytics and the founder of MeasurementMarketing.io. He has extensive courses on Google Analytics, Tag Manager, and much more. Mercer explains the methodology of measurement marketing and how it can inform your marketing decisions. He also shares his A.C.E. Method for measuring the customer journey and three useful Google Analytics reports to get you started with measurement marketing.” The podcast is accompanied by an extensive article.

Databox: 25 Tips for Properly Setting Up Google Analytics On Your Website

Databox: 25 Tips for Properly Setting Up Google Analytics On Your Website. “What percentage of visitors stay on your site for more than 2 minutes? How many visitors end up subscribing to your newsletter? Or, make a purchase on your site? These are all questions that you can be answered by setting up Google Analytics. Google Analytics is a robust and powerful tool that can help understand what people are doing on your website. The best part – it is free to use.”

This is not a test: Google Optimize now free — for everyone (Google Analytics)

From the Google Analytics Blog: This is not a test: Google Optimize now free — for everyone. “To help businesses test and take action, last spring we launched our enterprise-class A/B testing and personalization product, Google Optimize 360…. Today we’re very excited to announce that both Optimize and Optimize 360 are now out of beta. And Optimize is now immediately available to everyone — for free. This is not a test: You can start using it today.”

Public Technology: Civil servants advised not to rely on Google Analytics for performance analysis

Public Technology: Civil servants advised not to rely on Google Analytics for performance analysis. “Writing on the Home Office Digital blog, Jenny Huynh said that a team’s performance analyst should not just be a ‘Google Analytics (GA) puppet’. She wrote: ‘GA reports are quick to set up but can only measure web goals, so use the analyst to help you develop metrics across the whole service that can’t be tracked on GA.’” This is the UK.