Google Blog: Reaching a new generation of news viewers with VidSpark. “People in their teens and twenties are looking for content that’s important, but also engaging, fun, and relatable. We don’t need to seek out information; thanks to a variety of social feeds and specialized algorithms, it comes to us. But it doesn’t always come from trustworthy sources. Meanwhile, mainstream local news is struggling to meet young audiences where they are. If they rely only on their traditional methods of distribution, they risk becoming irrelevant to the next generation. With the support of the Google News Initiative, Poynter is announcing VidSpark—a program helping local newsrooms reach younger viewers online with engaging, shareable social video.”