Impact: Google Plus: Why it shut down and what marketers need to do without it. “Google Plus was not Google’s first attempt to enter the social media landscape. Other failed attempts had come before it (anyone remember Google Buzz?), but in the summer of 2011, Google launched Google Plus hoping to stand out from the competition.” Nice overview.
Search Engine Journal: In Memoriam: The Rise, Fall & Death of Google Plus. “The death of Google Plus really shouldn’t have been a surprise to anyone. It has been on life support for years now. Now what might be surprising for some is that Google Plus, though typically described as a failed social network, was never primarily a social network at all.”
CNBC: Google is shutting down its Plus social network sooner than expected after discovering a second security bug. “… in a blog post Monday Google wrote that it discovered a second bug that allowed the profile information of 52.5 million users to be viewable by developers, even if the profiles were set to private, using one of Google’s application programming interfaces, or APIs, for six days in November. Once again, the available data included information like users’ names, email addresses, occupations and ages.”
The Quint: Google Plus new favourite of extremist groups: Report. “With social media sites like Facebook and Twitter coming down heavily on people sharing violent content, extremist groups appear to be migrating to Google Plus to popularise their propaganda, the media reported. According to a report in The Independent on Saturday, Google acknowledged the issue by saying it had ‘more to do’ in order to properly address it and had put dedicated teams in place to do so.”