Search Engine Land: Official: Google makes change, results are no longer in denial over ‘Did the Holocaust happen?’. “Google’s been under intense pressure to alter its results after it was found a week ago to be listing a Holocaust-denial site first for a search on ‘Did the Holocaust happen.’ Now, that’s finally changing.”
The Keyword: Google app: the ultimate Search tool for iPhone users. “Millions of iPhone and iPad users around the world rely on the Google app as a go-to resource for Search. Now we’ve added some new features to make your Search experience even better. Ready to become an iPhone power user? Here’s how.”
BBC: Just google it: The student project that changed the world. “Google dominates the search market, handling close to 90% of searches worldwide. Many businesses rely on ranking highly in its organic search results. And Google constantly tweaks the algorithm that decides them. Google gives general advice about how to do well, but it is not transparent about how it ranks results – not least because that would give away the information necessary to game the system. We would be back to searching for cars and getting porn.” I do not agree with everything in this article – actually I yelled at the monitor a couple of times – but it’s a good backgrounder.
There have been lots and lots and lots of stories about Google’s advertising placement from the perspective of advertisers, but Stephen E. Arnold has a view from the publishing side of things. “I have a site which I use to provide information to those who attend my law enforcement, intelligence, and security lectures and webinars. The site also has information about my books written specifically for law enforcement and intelligence professionals. I don’t recall when we included Google ads on the site, but it has not been an issue until today, March 26, 2017. “
SEO Roundtable: Google Fred Algorithm Confirmed & Cites Overall Quality Issues. “As you know, we finally received real confirmation this past Friday on the March 7th/8th update named the Google Fred update, which I believed targeted low value content sites. John Mueller actually spoke about the issue in his Webmaster hangout on Friday afternoon at around 12:50pm EST, which was an hour and a half after Gary Illyes confirmed the update.”
Advertising Age: Meet the Man Behind YouTube’s Sudden Ad Crisis. He Has a Patented Fix. “Major marketers’ ads have likely been showing up on or near YouTube videos promoting terrorism, neo-Nazi groups and other web content for a long time. So why has the brand-safety problem suddenly burst into the open, prompting big advertisers such as General Motors, Walmart, Verizon, AT&T and Johnson & Johnson to stop spending on YouTube or other Google properties? Thank — or blame — Eric Feinberg, a longtime marketing-services executive who in recent months has made it his mission to find ad-supported content linked to terror and hate groups, then push links and screen shots proving it happened to journalists in the U.K. and U.S.”
Ubergizmo: Google Home Just Gained A Bunch Of New Skills. “In a report from VentureBeat, it seems that Google has recently added about 15 new skills/services to Google Assistant (and in turn Google Home). These new services aren’t really related to each other and will vary, ranging from getting motivational quotes from Jaden Smith (Will Smith’s son, for those wondering), getting movie ratings from IMDB, finding out the weather on Mars, and so on.” Motivational quotes from Jaden Smith? Do what now?