Scroll .In: Not Arial or Times New Roman, Indian streets are ruled by charming homegrown fonts

New-to-me, and I was alerted to its existence from a recent news article that isn’t nearly as good as this old one from Scroll.In: Not Arial or Times New Roman, Indian streets are ruled by charming homegrown fonts. “As she was walking down a street in Panjim in 2017, a shop sign caught the eye of Pooja Saxena, a typeface and graphic designer. The wooden sign, written in cursive Sans Serif font, was advertising Bentex watches and straps. It was the elaborately designed ‘B’ with its multiple curves and an eye in the middle that intrigued her. It was the perfect addition to her online project, titled India Street Lettering, where she documents street lettering and signage from across India.”