The Rise of AI-Powered Stars: Big Money and Risks (Hollywood Reporter)
Hollywood Reporter: The Rise of AI-Powered Stars: Big Money and Risks. “As the Hollywood guilds grapple with the potential for generative AI to transform film and TV production, tech firms are using the power of celebrities to introduce the underlying technology to the masses. ‘There’s a huge possible business there and I think that’s what YouTube and the music companies see, for better or for worse,’ says Gavin Purcell, the former executive producer of The Tonight Show Starring Jimmy Fallon who now hosts the AI for Humans podcast. ‘The Facebook’s and the YouTubes are trying to get people onboarded with what they see as the next UGC, user generated content world, which is this AI stuff.’”