New York Times: A Penthouse Made for Instagram

New York Times: A Penthouse Made for Instagram. “This penthouse apartment in Manhattan’s SoHo neighborhood is awash in natural light, with high ceilings, gleaming hardwood floors and a rooftop deck. The living room area includes a sofa in the rosy hue known as millennial pink, the kitchen comes equipped with a floor-to-ceiling wine fridge, and the library nook is filled with books chosen for their appearance, not their contents. The white walls are spotless, and there is never any clutter. Nobody lives here.”

BuzzFeed News: Teachers Are Moonlighting As Instagram Influencers To Make Ends Meet

BuzzFeed News: Teachers Are Moonlighting As Instagram Influencers To Make Ends Meet. “If you saw Amy Groesbeck during school hours, you’d think she’s just your typical third-grade teacher. But when the 33-year-old goes home each evening, that’s when her second job begins. She pulls out her iPad and logs into Instagram — where she has more than 90,000 followers.”

Branding in Asia: South Korea to Crack Down on Instagram Influencers and Brands

Branding in Asia: South Korea to Crack Down on Instagram Influencers and Brands. “South Korea’s Fair Trade Commission is going to step up efforts to investigate illegal advertisements by Korean influencers on Instagram with plans to either order the brands advertising with them to make changes or be faced with fines. Instagram is South Korea’s second most popular social platform after Facebook.”

Northeastern University: Will Fake Social Media Followers Derail The Booming Influencer Marketing Business?

Northeastern University: Will Fake Social Media Followers Derail The Booming Influencer Marketing Business?. “Celebrities, social media stars, and other online personalities have taken a hit to their credibility in recent months, as millions of their followers have been exposed as fake or bought. This has created a bigger problem for advertisers and consumers, who no longer can trust in high follower numbers as a measure of influence and credibility. Now, a machine-learning algorithm developed by Northeastern graduates is giving marketers a way to keep their advertising real—and rebuild consumer trust. “

Instagram Zoo: The Rise and Rise Of Pet Influencers (Forbes)

Forbes: Instagram Zoo: The Rise and Rise Of Pet Influencers. “Move over cats with your videos! The influencer race is taking over the pet kingdom. Accounts for animals now often outperform verified humans on Instagram. However, it takes more than a devoted owner with a smartphone to get Instafamous. The rise of furry superstars on social media began more than a decade ago. Today, pet influencers merge the perfect formula of clickbait and memes and tie that with branding knowhow. Pet celebrities, like Juniper Foxx, Mr. Pokee the Hedgehog, Hamlet The Piggy or Pumpkin The Raccoon, spend their days starring in endorsement deals worth $2000+ per post.”

Racked: The Best Influencers Are Babies

Racked: The Best Influencers Are Babies . “On Saturday, March 10, at the Hotel Bel-Air, Khloé Kardashian held her baby shower. The event — designed by Mindy Weiss, the most famous party planner in the world, and Jeff Leatham, the most famous florist in the world — was an explosion of pink: Guests entered the dining room under an enormous archway of roses to a room in which thousands of flowers cascaded from the ceiling and onto a bed of bright pink balloons. Topiaries in the shape of elephants and giraffes towered nearby. A neon sign had been constructed in Kris Jenner’s exact handwriting. Invitees included beauty moguls and supermodels and more than one Real Housewife. All in all, the baby shower was a fairly standard Kardashian-caliber event for such a momentous occasion in every way but one: It was sponsored by Amazon.”

CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them

CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them. “The Kardashians aren’t the only ones able to make a career from posting on social media. A new wave of dogs, cats, monkeys — and even a possum — are fetching big bucks and wide followings as influencers on social media. Star pet talent agent Loni Edwards has a roster of unique clients include @realdiddykong, 2 monkeys with over a million Instagram followers; @hamlet_the_piggy, with over 300,000; and @itsmesesame, the rescue opossum with over 62,000; and @lionelthehog, who boasts over 130,000 followers.”