The Real Deal: This beach club owner is taking a stand against influencers

The Real Deal: This beach club owner is taking a stand against influencers. “Gianluca Casaccia, the manager and co-owner of the White Banana Beach Club, posted on a message on Facebook dissuading influencers from reaching out to him: ‘We are receiving many messages regarding collaborations with influencers, Instagram influencers. We kindly would like to announce that White Banana is not interested to “collaborate” with self-proclaimed “influencers.” And we would like to suggest to try another way to eat, drink, or sleep for free. Or try to actually work.'”

BuzzFeed News: Being An Instagram Influencer Is Hard Work, So This Guy Made A Bot To Do It For Him

BuzzFeed News: Being An Instagram Influencer Is Hard Work, So This Guy Made A Bot To Do It For Him. “Behold the latest chapter in the dark art of social media influencing, which despite being widely plagued with bots and fake engagement, continues to attract real interest from marketers and businesses. [Chris] Buetti’s account has (at least some) real followers, but the influencing itself is being handled by some code rather than an eager personality. It’s a lifestyle brand generated by something that’s not alive.”

AdAge: Kidfluencers’ Rampant YouTube Marketing Is A Minefield For Google

AdAge: Kidfluencers’ Rampant YouTube Marketing Is A Minefield For Google. “Since it was founded in 2005, YouTube has operated beyond the reach of rules that govern advertising on traditional television. But the site has grown so large and influential that the days of light-touch regulation may soon be over. Kids’ programming is where the crackdown is most likely. The problem with sponsored content is that it’s not always clear what’s an ad. Kids are particularly vulnerable to being manipulated by paid clips that masquerade as legitimate content. On TV, the ground rules are clearer: Ads come when the show takes a break.”

The Economic Times: Ahead of general elections, parties tap social media influencers

The Economic Times (India): Ahead of general elections, parties tap social media influencers. “Political parties are extensively tapping social media influencers — those with a sizeable fan base on platforms like Facebook, YouTube and Instagram — ahead of the elections to push their messages through subtle campaigns, advertisers and marketers said.”

Made In Chelsea’s Andy Jordan: Being an influencer made me ‘a puppet’ (BBC)

BBC: Made In Chelsea’s Andy Jordan: Being an influencer made me ‘a puppet’. “He was making money, but the constant selling took its toll on Andy. At the same time, he was starring in Made In Chelsea, a scripted show made to look like reality TV. ‘You just become a puppet… you’re literally like the packaging,’ he says. ‘I’d lost who I was because everything was directed by someone else.'”

Observer: Debunking the Myth of ‘Blogger Boyfriends’ and ‘Instagram Husbands’

Observer: Debunking the Myth of ‘Blogger Boyfriends’ and ‘Instagram Husbands’. “Toronto-based influencer Allegra Shaw has 234K followers on Instagram and 863K subscribers on YouTube. She also co-runs Uncle Studios, a sustainable clothing line. Her high-fashion style features occasional nods to the ‘influencer’ uniform (think: tiny sunglasses and biker shorts), but it’s her un-edited vlogs that set her apart from the rest. In them, she provides her viewers with an intimate look at the art of influencing and showcases her boyfriend’s role, too.”

Chronicle of Higher Education: How to Get Students to Fill Out the Fafsa? Enlist Instagram Influencers

Chronicle of Higher Education: How to Get Students to Fill Out the Fafsa? Enlist Instagram Influencers. “Instagram influencers, or people who have a bevy of followers and manicured photos on the social-media website, will try to sell you weight-loss tea, prepared-meal kits, or subscription boxes of dog treats. Now, a select few influencers are hawking the Free Application for Federal Student Aid form.”