Slate: The Latest Crop of Instagram Influencers? Medical Students.. “Celebrity physicians often catapult to fame via their mastery of traditional media, like television or radio or books or magazines, and we’re used to seeing medical advice and expertise there. What you may have yet to encounter, or haven’t fully noticed yet, is the growing group of current medical students who are perhaps on track to achieve even greater fame, through their prodigious and aggressive use of social media, particularly Instagram. Even before receiving their medical degrees, these future doctors are hard at work growing their audiences (many have well into the thousands of followers), arguably in ways even more savvy than the physicians on social media today.”
The National: UAE social media influencers call for fairer deals and more transparency. “Leading social media influencers and bloggers have hit out at companies across the UAE for not valuing the services and expertise they provide. Individuals claimed their profession was at times underappreciated in the Emirates and was certainly often undervalued.”
Wired: Inside the Pricey War to Influence Your Instagram Feed. “When Sahara Lotti started her lash extensions company, Lashify, in 2017, she didn’t know what she was getting herself into. It wasn’t making and selling fake lashes that stumped her—she was more than prepared for that—but rather the bizarre and shadowy industry that seemed to envelop her.” holy mackerel.
STAT News: As social media ‘influencers,’ patients are getting a voice. And pharma is ready to pay up. “Anne Marie Ciccarella is not a doctor, though she spends a great deal of time with them. She’s not a researcher, though she routinely pores over scientific papers on cancer. And even though she spent most of her career at an accounting firm, she’s getting paid by drug companies for her opinions. Ciccarella is one of a growing number of people who have leveraged their experiences as patients and the loyal followings they’ve built on social media into a career, no matter how small their audience.”
New York Times, with your vocabulary word of the day: Meet the Plantfluencers. “‘I like plants, but I kill so many of them,’ said Mr. [Brayan] Poma, who wore a green hoodie and a goatee. ‘Maybe that’s why I find them so alluring.’ Mr. Poma is not the only millennial to feel that allure. Buoyed by Instagram, his generation’s obsession with houseplants is growing faster and more tenaciously than English ivy. Plant influencers, the horticultural stars of that medium, now have book deals, sponsors and hundreds of thousands of followers.”
New York Times: The Instagrammers Next Door, Plugging Brands for Peanuts (or Shampoo). “By now you have probably heard of influencers, that group of internet-famous people who have more than a million social media followers and can make big money by plugging various brands. And you may have even heard of microinfluencers, who do the same thing for a still sizable but somewhat smaller social media audience — from the tens to low hundreds of thousands. Now get ready for the nanoinfluencers.”
Tubefilter: Pet Influencers Can Command $15,000 Per Instagram Post, Says Top Animal Talent Manager. “While the top human influencers on Instagram can reportedly command as much as $1 million per sponsored post, our four-legged friends can also make a substantial living as pet influencers, says Loni Edwards, the founder of top animal talent management firm The Dog Agency.”