The Big Smoke: Here’s how easy it is to become a fake Instagram celebrity

The Big Smoke: Here’s how easy it is to become a fake Instagram celebrity. “Marketing agency Mediakix conducted an investigation into the world of online fraudsters, creating two fake Instagram influencer accounts. One was a lifestyle and fashion focused Instagram model – ‘calibeachgirl310’ – the other, a travel photographer. To help create the perfect fake account, Mediakix hired a real person – a model in fact – and created the content through a one-day photo shoot. The second account, ‘wanderingggirl,’ however was created with nothing but stock images.”

Techweez: Uganda Wants to Register Social Media Influencers

Techweez: Uganda Wants to Register Social Media Influencers. “In Uganda, it is being reported that the communications regulator has directed that influencers with large commercialized online followings must register their activities for monitoring with the sate. They say that this scheme will charge these influencers a $20 fee and it is aimed to clamp down on immoral or prejudiced content.”

ZDNet: Fake influencer follower fraud to cost companies $1.3B in 2019

ZDNet: Fake influencer follower fraud to cost companies $1.3B in 2019. “The scale of fraud in the emerging influencer market is far higher than we realize, according to a new report. Globally, influencer marketing spend is up to $8.5 billion in 2019, and the industry is forecast to hit up to $10 billion in 2020, according to research by Mediakix.”

The Atlantic: Where Everyone’s an Influencer

The Atlantic: Where Everyone’s an Influencer. “The occasion was Instabeach, an exclusive, invite-only annual party hosted by the photo-sharing platform for 500 top creators along with plus-ones, talent representatives, managers, and—for the first time—press. The goal, according to Justin Antony, Instagram’s head of creators and emerging talent partnerships, is to help influencers meet one another, mingle, and form friendships. But what started three years ago as a casual beach party for a class of people that was once maligned by the traditional entertainment industry has become a who’s who of young Hollywood, a sun-soaked declaration of just how completely enmeshed Instagram has become with the teen-entertainment world.”

WTVD: FDA forces some social media influencers to add warnings to posts after they advertise unsafe vape, e-liquid products

WTVD: FDA forces some social media influencers to add warnings to posts after they advertise unsafe vape, e-liquid products. “Some popular social media accounts are posting new warnings after a federal crackdown. The Federal Trade Commission and the Food and Drug Administration are targeting accounts that promote and market vape and e-liquid products.”

Virtual Fashion: The Digitally Generated Clothes Appearing On Your IG Influencer Feeds (Elle)

Elle: Virtual Fashion: The Digitally Generated Clothes Appearing On Your IG Influencer Feeds. “Picture this: you’re browsing online and a statement jacket suddenly catches your eye. Metallic, with flashes of lime green; it’s unlike anything you’ve seen before. After some umming and ahhing, you decide to buy it. Instead of ever seeing it in person, though, you supply a photo of yourself and the same image is then sent back with your newly purchased jacket edited onto you.”