Instagram Zoo: The Rise and Rise Of Pet Influencers (Forbes)

Forbes: Instagram Zoo: The Rise and Rise Of Pet Influencers. “Move over cats with your videos! The influencer race is taking over the pet kingdom. Accounts for animals now often outperform verified humans on Instagram. However, it takes more than a devoted owner with a smartphone to get Instafamous. The rise of furry superstars on social media began more than a decade ago. Today, pet influencers merge the perfect formula of clickbait and memes and tie that with branding knowhow. Pet celebrities, like Juniper Foxx, Mr. Pokee the Hedgehog, Hamlet The Piggy or Pumpkin The Raccoon, spend their days starring in endorsement deals worth $2000+ per post.”

Racked: The Best Influencers Are Babies

Racked: The Best Influencers Are Babies . “On Saturday, March 10, at the Hotel Bel-Air, Khloé Kardashian held her baby shower. The event — designed by Mindy Weiss, the most famous party planner in the world, and Jeff Leatham, the most famous florist in the world — was an explosion of pink: Guests entered the dining room under an enormous archway of roses to a room in which thousands of flowers cascaded from the ceiling and onto a bed of bright pink balloons. Topiaries in the shape of elephants and giraffes towered nearby. A neon sign had been constructed in Kris Jenner’s exact handwriting. Invitees included beauty moguls and supermodels and more than one Real Housewife. All in all, the baby shower was a fairly standard Kardashian-caliber event for such a momentous occasion in every way but one: It was sponsored by Amazon.”

CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them

CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them. “The Kardashians aren’t the only ones able to make a career from posting on social media. A new wave of dogs, cats, monkeys — and even a possum — are fetching big bucks and wide followings as influencers on social media. Star pet talent agent Loni Edwards has a roster of unique clients include @realdiddykong, 2 monkeys with over a million Instagram followers; @hamlet_the_piggy, with over 300,000; and @itsmesesame, the rescue opossum with over 62,000; and @lionelthehog, who boasts over 130,000 followers.”

EurekAlert: Research highlights the influence social media marketing has on children’s food intake

EurekAlert: Research highlights the influence social media marketing has on children’s food intake . “New research from the University of Liverpool, presented at the European Congress on Obesity today (Wednesday, 23 May), highlights the negative influence that social media has on children’s food intake. Current research shows celebrity endorsement and television advertising of unhealthy foods increases children’s intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the impact of marketing by YouTube video bloggers (vloggers) on these outcomes has, until now, not been known.”

TechCrunch: A leaked look at Facebook’s search engine for influencer marketing

TechCrunch: A leaked look at Facebook’s search engine for influencer marketing. “Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals.”

TechCrunch: Snapchat hosts first Creators Summit after years of neglect

TechCrunch: Snapchat hosts first Creators Summit after years of neglect . “Social media stars have always been treated like nobodies instead of VIPs on Snapchat. Despite pioneering the Stories and creative tools they love, the lack of support saw many drift to YouTube’s ad dollars and Instagram’s bigger audience. Now Snap CEO Evan Spiegel is finally stepping up to win back their favor and their content.”

Resource Magazine: New Documentary Reveals The Real Lives Of Social Media Stars

Resource Magazine: New Documentary Reveals The Real Lives Of Social Media Stars. “Ever wonder about the lives of social media stars, beyond the ‘life’ they construct for their followers? Me neither. Still, some people do, and The American Meme, a documentary set on revealing what life is really like for social media’s biggest names, just made its premiere at the Tribeca Film Festival.”