Men’s Health: These Influencers Unwittingly Promoted Literal Poison to Their Instagram Followers

Men’s Health: These Influencers Unwittingly Promoted Literal Poison to Their Instagram Followers. “This week, Irish performer and satirist Blindboy Boatclub decided to test out just how uncritical some influencers are of the products they flog on their platforms. In a segment of his BBC program Blindboy Undestroys the World, he selected three British celebrities who got their break on reality TV before making the natural progression to Instagram personalities: Zara Holland from the dating phenomenon Love Island, and Mike Hassini and Lauren Goodger from structured reality show The Only Way Is Essex. Each of these influencers with a fictitious product: a beverage called Cyanora, which included packaging prominently featuring an unusual ingredient: hydrogen cyanide.”

Fashionista: Is It Even Possible To Be A Sustainable Influencer?

Fashionista: Is It Even Possible To Be A Sustainable Influencer?. “A small yet growing contingent of sustainable fashion influencers are questioning if ‘merching’ runs counter to their social and environmental ethos. Some, like [Ellie] Hughes, are shunning brands for their own closets or thrift-store finds. Others, like writer-stylist Aja Barber (@ajabarber), derive their revenue primarily through membership-based platforms like Patreon, where fans can donate to access exclusive content. One influencer, Hannah Neumann (formerly @lifestylejustice), even quit Instagram to establish a fair-trade factory in the Philippines. More may be wrestling with the cognitive dissonance of touting clothing or shoes people don’t necessarily need, even if they don’t talk about it.”

Digital Trends: Instagram bans influencers from promoting tobacco and vaping in branded content

Digital Trends: Instagram bans influencers from promoting tobacco and vaping in branded content. “Social media influencers on Instagram aren’t allowed to promote vaping, tobacco products, or weapons anymore as part of newly updated rules on the platform. Facebook-owned Instagram announced on Wednesday that branded posts promoting any of those goods are no longer allowed on either social media platform.”

Phys .org: Platforms can’t settle on ‘appropriate’ engagement-boosting practices

Phys .org: Platforms can’t settle on ‘appropriate’ engagement-boosting practices . “Is it ok to use keywords that you know people are searching for, but not ok for ‘bots’ to direct traffic to your site? Will you be punished, suspended or banned from Google, Facebook and Instagram because how you strategize with the algorithm is deemed illegitimate? Researchers at Rutgers University say more consistent standards are needed for advertisers, journalists, influencers and marketers seeking to boost their visibility on platforms such as Google, Facebook and Instagram.”

Social-media influencers: Incomes soar amid growing popularity (BBC)

BBC: Social-media influencers: Incomes soar amid growing popularity. “The money made by social-media influencers has risen meteorically in the last few years, according to a new report. Marketing firm Izea found the average price of a sponsored photo on Instagram has jumped from $134 (£104) in 2014 to $1,642 (£1,276) in 2019.”

The Cut: I’m a Normal Person and I Buy My Instagram Followers

The Cut: I’m a Normal Person and I Buy My Instagram Followers. “Follow Me is a weeklong series about personal brands, for better or for worse. Here, a 35-year-old woman from Chicago explains the process of buying Instagram followers for her dog — and why she’d do it again.”

FTC: FTC Issues Rules For Disclosure Of Ads By Social Media Influencers

FTC: FTC Issues Rules For Disclosure Of Ads By Social Media Influencers. “Open up Instagram, and there’s a big chance you’ll come across a post about an influencer’s experience with a new lotion or a fancy restaurant. At the very bottom of the post, there’s a hashtag, #ad, to divulge that you just read a paid endorsement. That’s not enough, the Federal Trade Commission says, in a publication released Tuesday.”