CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them

CNBC: Pets are the new social media inflencer, and this Harvard Law grad represents many of them. “The Kardashians aren’t the only ones able to make a career from posting on social media. A new wave of dogs, cats, monkeys — and even a possum — are fetching big bucks and wide followings as influencers on social media. Star pet talent agent Loni Edwards has a roster of unique clients include @realdiddykong, 2 monkeys with over a million Instagram followers; @hamlet_the_piggy, with over 300,000; and @itsmesesame, the rescue opossum with over 62,000; and @lionelthehog, who boasts over 130,000 followers.”

EurekAlert: Research highlights the influence social media marketing has on children’s food intake

EurekAlert: Research highlights the influence social media marketing has on children’s food intake . “New research from the University of Liverpool, presented at the European Congress on Obesity today (Wednesday, 23 May), highlights the negative influence that social media has on children’s food intake. Current research shows celebrity endorsement and television advertising of unhealthy foods increases children’s intake of these foods. However, children are increasingly exposed to marketing through digital avenues, such as on social media, and the impact of marketing by YouTube video bloggers (vloggers) on these outcomes has, until now, not been known.”

TechCrunch: A leaked look at Facebook’s search engine for influencer marketing

TechCrunch: A leaked look at Facebook’s search engine for influencer marketing. “Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals.”

TechCrunch: Snapchat hosts first Creators Summit after years of neglect

TechCrunch: Snapchat hosts first Creators Summit after years of neglect . “Social media stars have always been treated like nobodies instead of VIPs on Snapchat. Despite pioneering the Stories and creative tools they love, the lack of support saw many drift to YouTube’s ad dollars and Instagram’s bigger audience. Now Snap CEO Evan Spiegel is finally stepping up to win back their favor and their content.”

Resource Magazine: New Documentary Reveals The Real Lives Of Social Media Stars

Resource Magazine: New Documentary Reveals The Real Lives Of Social Media Stars. “Ever wonder about the lives of social media stars, beyond the ‘life’ they construct for their followers? Me neither. Still, some people do, and The American Meme, a documentary set on revealing what life is really like for social media’s biggest names, just made its premiere at the Tribeca Film Festival.”

Tubefilter: More Than 250 Creators Get Into Hot Water For Promoting Academic Essay-Writing Service EduBirdie

Tubefilter: More Than 250 Creators Get Into Hot Water For Promoting Academic Essay-Writing Service EduBirdie. “Influencer marketing allows online video channels to serve as legitimate businesses, but creators must still be careful about the companies they promote. Hundreds learned that lesson after a BBC report revealed that EduBirdie, an essay-writing service whose product has been described as a form of academic dishonesty, ran a widespread campaign of branded videos on YouTube.”

Cosmopolitan: Every Single One of Kylie Jenner’s Social Media Posts Is Worth $1 Million

Cosmopolitan: Every Single One of Kylie Jenner’s Social Media Posts Is Worth $1 Million. “When Kylie Jenner posts a new Instagram, everyone pays attention, poring over it for any new details about her personal life—or to just find out new lip kit shades. And it turns out all that attention is worth a ton of money. According to new research, Kylie is now the most valuable influencer on social media, topping even Beyoncé. And every single post on her social media channels is now worth a staggering $1 million.”