Business Insider: Russian influencers and bloggers say they were offered as much as $100,000 to support Putin’s bid to extend his term to 2036

Business Insider: Russian influencers and bloggers say they were offered as much as $100,000 to support Putin’s bid to extend his term to 2036. “Russian influencers claim they were offered as much as $100,000 to write posts calling on fellow citizens to vote in the country’s national referendum, which could see President Vladimir Putin’s grip on power tighten for more than a decade.”

Mother Jones: The Gas Industry Is Paying Instagram Influencers to Gush Over Gas Stoves

Mother Jones: The Gas Industry Is Paying Instagram Influencers to Gush Over Gas Stoves. “The gas cooking Insta–trend is no accident. It’s the result of a carefully orchestrated campaign dreamed up by marketers for representatives with the American Gas Association and American Public Gas Association, two trade groups that draw their funding from a mix of investor- and publicly owned utilities. Since at least 2018, social media and wellness personalities have been hired to post more than 100 posts extolling the virtues of their stoves in sponsored posts. Documents from the fossil fuel watchdog Climate Investigations Center show that another trade group, the American Public Gas Association, intends to spend another $300,000 on its millennial-centric ‘Natural Gas Genius’ campaign in 2020.”

Albawaba Business: UAE Inaugurates Academy For Social Media Influencers

Albawaba Business: UAE Inaugurates Academy For Social Media Influencers. “UAE social media influencers have welcomed the launch of New Media Academy stressing that it will help build a new generation of professionals equipped with digital media skills and content creation capabilities.”

BuzzFeed News: These Controversial Loop Giveaways On Instagram Have Some Things In Common With MLMs

BuzzFeed News: These Controversial Loop Giveaways On Instagram Have Some Things In Common With MLMs. “A group of influencers announced they were hosting a loop giveaway for a car, sparking immediate backlash and a ton of questions. I reached out to Instagram, and a spokesperson told me these types of giveaways are against its policy and that the company was investigating. You can read about it here or on my Instagram, where I detailed my reporting. As I reported this out, I got messages from a few people who said these giveaways reminded them of MLMs, or multilevel marketing companies. I think this is a rather apt comparison for a few key reasons.” I had no idea what a “loop giveaway” is. Thanks to this article I am better informed.

BuzzFeed News: The J.Crew Bankruptcy Has Exposed A Hard Truth About The Influencer Economy

BuzzFeed News: The J.Crew Bankruptcy Has Exposed A Hard Truth About The Influencer Economy. “The news this week that the parent company of beloved preppy brand J.Crew and its hip millennial sister, Madewell, had filed for bankruptcy led to an outpouring of sadness from fans across social media. It also led to a stark revelation about the influencer economy being exposed in a way I haven’t quite seen before.”

The Star: FOMO is dead, and social media influencers are sputtering

The Star: FOMO is dead, and social media influencers are sputtering. “COVID-19 has turned a lot of brick-and-mortar businesses upside down, but it’s upending virtual occupations, too. Suddenly social media influencers — i.e. professional jet-setters who, pre-COVID, chronicled their lives from tropical beaches and elite parties — have nothing to do but sit around at home and wait out the plague like the rest of us.”

Vice: Coronavirus Killed the Influencer Market – Maybe for Good

Vice: Coronavirus Killed the Influencer Market – Maybe for Good. “Both brands and influencers are at high risk of looking crass in the current climate. There has been a significant backlash against influencers (see: Arielle Charnas) producing content about coronavirus. A scroll through any influencer’s feed will show them attempting to grapple with the fact they can’t go out to make content and that some of their followers might be sick or be key workers who put themselves at risk of infection every day. Some post emotional essay-length captions about how we have to stay inside. Others who choose to continue as usual now get questioned by their own followers over whether they should be selling frivolous items.”

DMARGE: Influencers Face Criticism For ‘Blogging As Usual’ During Bali Shutdown

DMARGE: Influencers Face Criticism For ‘Blogging As Usual’ During Bali Shutdown. “Indonesia has so far recorded just 790 positive cases of Covid-19 across a nation of more than 270 million, and 58 deaths. However, ‘For the past few days, the number of positive cases has increased by about 100 each day.’ ‘Many health care professionals fear Indonesia is on the brink of a crisis and that the true number of cases and deaths is much higher.’ In other words: for now, stay inside. This is exactly what couple Marie Fe and Jake Snow, who make a living blogging the world, are doing.”

Tubefilters: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020

Tubefilter: Despite Some Naysayers, Influencer Marketing Set For Big Growth In 2020. “A new report from Influencer Marketing Hub and CreatorIQ says the influencer marketing industry is set to grow to approximately $9.7 billion in 2020. Despite ongoing criticism and media coverage questioning its efficacy, this form of marketing is still incredibly popular: 91% of the 4,000 brands, marketing agencies, and industry professionals surveyed said using influencers is an effective marketing tool, the study reveals. Not only that, but 66% of those surveyed plan to increase influencer marketing budgets over the next year.”

Wired: A Brief History of Instagram’s Trouble With ‘Weight-Loss Tea’

Wired: A Brief History of Instagram’s Trouble With ‘Weight-Loss Tea’. “Do you want a lithe, toned body that absolutely does not take multiple photo-editing apps to achieve? Do you want to be a person whose hair and makeup look red-carpet-ready immediately after leaving the gym? Do you want to eat only photogenic smoothie bowls and be utterly unfazed by the fact that they are cold yogurt soup? Try this tea! The 30-Day Detox Starter Pack is now only $85—just use my promo code below. Oh, by the way: #ad.”

Vox: Most Americans are not prepared for a disaster. Now survival kits are all over Instagram.

Vox: Most Americans are not prepared for a disaster. Now survival kits are all over Instagram.. “It was a bit odd to see the Kardashians pivot from pushing detox tea to preaching the preparedness gospel, but they weren’t the only influencers lining up behind the idea. Popular accounts, including those of Olivia Culpo, Nyle DiMarco, Comments by Celebs, Haylie Duff, WeWoreWhat, Makeup by Mario, and not one but two Real Housewives of New Jersey, posted Stories or photos featuring their own orange gear, part of a new line of preparedness kits called Judy.”

Ubergizmo: Top TikTok Stars Could Earn As Much As $1 Million Per Post

Ubergizmo: Top TikTok Stars Could Earn As Much As $1 Million Per Post. “Remember back in the day when bloggers could earn a ton of money for sponsored posts? This later moved on to social media platforms, where those who were particularly popular on platforms like Instagram could also earn a lot of money, but now it looks like we’re moving on to a new platform: TikTok.”

Ars Technica: Companies are stealing influencers’ faces

Ars Technica: Companies are stealing influencers’ faces. “The first time Lucy Kyselica’s face was stolen, it turned up in the window of a beauty salon in small-town America. Kyselica is a Dutch beauty YouTuber who mostly makes videos about historical hairdos, but she had also made a video showing her subscribers how to thread their own eyebrows. The salon took a screengrab from that video, enlarged it to poster size, and used it to advertise their eyebrow threading services.”

Wired: The Influencer Election Is Here

Wired: The Influencer Election Is Here. “Last week, the Daily Beast reported that former New York City mayor and current billionaire Michael Bloomberg’s presidential campaign had paid social media influencers ‘to make him seem cool.’ Embarrassing! But the candidate’s campaign didn’t stop its quest for online engagement there.”

The Verge: The FTC is cracking down on influencer marketing on YouTube, Instagram, and TikTok

The Verge: The FTC is cracking down on influencer marketing on YouTube, Instagram, and TikTok. “Commissioner Rohit Chopra called for tougher penalties on companies that disguise advertising on platforms like Instagram, YouTube, and TikTok as authentic reviews in a statement sent out Wednesday. The statement came after the FTC voted 5-0 to approve a Federal Register notice that would seek public comment on whether Endorsement Guides for advertising (which haven’t been updated since 2009) need to be reviewed, according to TechCrunch.”